The Drake Magazine

02/02/2026

An interesting post on digital advertising:

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns and misleading actions by publishers.

02/02/2026

An intriguing study on digital advertising:

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns and misleading actions by publishers.

02/22/2024

Gotta ❤️ rural Oregon.

02/18/2024

Lily Wonka doing her part at the Belleview, WA.

02/07/2024

Aaand, we’re back. To all who’ve sent DMs since mid-Oct: The Drake IG acct was hacked on 10/17. So that’s why you haven’t heard back. (Well, that and college football. And steelheading. But mostly that.) We tried hard to recover it. Then realized we didn’t miss it much. Then tried some more. As is often the case in this industry, a friend knew a friend who knew a friend, etc. So here we are. Three months is a long time to be gone. The winter issue is out. Here’s everything else you missed: some peacock bass; a dog and some chickens in Brazil; with Lily at the Denver FF show; Beavs getting ass kicked by Notre Dame in Sun Bowl; Lily and a seal sculpture; baby goat calendar. That about covers it.

10/11/2023

Headed to your mailbox… (minus the yellow lab hair) Most photos of the Tetons feature “The Cathedral Group”—highlighting the majestic Grand and all its pointy neighbors. But for those who ever lived and worked in Grand Teton National Park, the mighty bulk of Mt. Moran carried a different sort of weight, especially when framed by fall colors at this oxbow of the Snake, as A.J. Swentosky captured here. Thanks, as always, go to the photographers, writers, and advertisers who make this magazine possible. .photo .lance.robbins

09/25/2023

Tomorrow Night! 7 o’clock. SLC peeps, hope to see you all there!

09/17/2023

Authenticity check on isle four…
Who doesn’t love the classic “Crazy Charlie Salmonfly pattern”?

09/09/2023

For the past 20 years, I have swung only orange-and-black flies on Saturdays, to honor my beloved Oregon State This guy with the sweet jacket knows the deal. And his buddy in the background knows what color to wear! 🏈

09/04/2023

A classic find from The Jackson Hole Guide, written by the legendary Paul Bruun in March 1976. “His name is Jimmy Buffet. Maybe you’ve heard him.”

09/02/2023

Had a great chat with my friend Jeff Mishler a few weeks back!

For 25 years The Drake Magazine has created a voice for the everyday fly angler. In this episode of Fin and Fire With Jeff Mishler, Tom tells the story of how The Drake evolved, his personal journey to this moment, and how young writers can create works destined for publication. Along the way, we al...

09/02/2023

Badass photo from ! The s**t you see on the water… Have a great weekend everyone!