06/17/2026
This lesson hurt👇🏾
I remember running ads to a webinar and thought everything was dialed: great content, strong offer, solid delivery…
But when I got to the pitch… nothing. Sales were flat. I knew something was off, so I rewatched the whole thing.
That’s when I realized the problem: I never addressed the objections sitting in people’s heads.
People don’t buy when they’re confused or uncertain…they buy when their concerns are removed.
Here’s what I changed:
1) I identified the real objections upfront
Not random guesses but the actual fears:
• “What if this doesn’t work for me?”
• “I don’t have time.”
• “I’m not tech-savvy.”
2) I addressed those objections during the webinar, not at the end…
Instead of waiting until the pitch, I would say things like:
“You might be thinking you don’t have time… that’s why I’m going to show you how to do this in under an hour a week.”
3) I offered real solutions, not reassurance
Tech worries? I added a done-for-you option.
Time worries? I built a shortcut version.
Doubt? I added a guarantee.
4) I used stories to collapse resistance
I showed examples of people with the same fears who still got results.
5) I reinforced certainty at the pitch
By the time I made the offer, every barrier had already been removed.
Bottom line: Objections aren’t the enemy but no addressing them is. When you address them head on and solve them in advance, you make it easy for people to say yes.
If you like more of these breakdowns make sure to follow ✌🏾
