06/19/2026
Most businesses treat their commercial as a one-time event. They shoot it once, run it for a year, and wonder why the results taper off.
Here's what the brands getting the most mileage from their video ads do differently: they think in campaigns, not one-offs.
A strong commercial package typically includes:
— A 30-second hero spot (your main ad)
— A 15-second cutdown for digital and pre-roll
— Shorter social cuts (6–10 seconds) for retargeting
— Optional version with alternate CTAs for testing
When you build this way from the start, your production cost stays roughly the same — but the assets you walk away with multiply. One shoot, multiple placements, far greater reach.
At Jerry Geleff Media, this is how we approach commercial production for our clients. We're not just making one video; we're building a toolkit that works across every screen your audience lives on.
Is your current commercial doing everything it could be? Happy to talk through options.
📩 jgmedia.us/