09/05/2025
๐ง โThe story is just the stuff that happens.
The narrative is once upon a timeโand how you tell it.
The brand is the swag.โ
In this clip, Joshua Altman breaks down the 3-tier scale most people skip when building a brand.
And spoiler: most jump straight to the logo.
This oneโs for the founders, designers, and marketers rushing to rebrandโbefore theyโve defined the story theyโre telling.
๐ง Full episode now streaming on IconiQ Entrepreneurs Podcast. Link in the comments!