Dragonfli Media is a Modern-Day Media & Event Production Company
08/14/2025
In June, we had the opportunity to design and build the Woodward Hub activation in the X Fest Village at the 2025 Salt Lake City X Games.
We worked with Woodward to concept an on-brand engagement that fit the X Games look and feel and provided a solid solution to beat the heat at the Utah State Fair Park in June – a custom truss shade structure.
Thanks to all those involved and the teams at Cal Skate Parks, Fuse, Alfa, Woodward, and more, for a hugely successful activation!
Photos: /
06/25/2025
Another exciting year with Toyota at the Silver Kings Hard Enduro in the books! Congrats to all the riders and the organizers for a great event in Idaho.
Photos Courtesy: .period
04/14/2025
One month ago, Gold Bond set out on the ultimate winter product test, and Dragonfli helped deliver the experience to hundreds of excited fans. Skiers joined on the slopes for a attempt at the largest swimsuit ski run.
In a few short weeks, the team helped develop the concept, build a microsite, and bring in over 2,000 registrants. Working hand-in-hand with Palisades Tahoe ski resort, we ensured everyone had fun and stayed safe when a massive winter storm arrived on event weekend.
Big thanks to the teams at , and for bringing it all together.
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02/24/2025
In another exciting move for professional sports in Salt Lake City, X Games announced they'll bring Moto X, BMX and skateboarding to SLC this summer for a three-day event. We were excited to support X Games and Fuse for a press conference last week announcing the move.
Photos: Sean Ryan
01/22/2025
Nine years and counting with the US Ski and Snowboard Toyota US Grand Prix! In 2016, they approached us to help elevate the finish line setup, and we've been thrilled to be part of the journey ever since. We were back this year with branded 6-meter height meters and a halfpipe finish structure, and we also stepped it up with two 2-meter TV platforms for the crew on the final filming days.
Beyond the Copper setup, we also worked closely with US Ski and Snowboard to provide CAD overlays for both Copper and Aspen events — a huge task we're always excited to undertake.
We're excited to be back in Aspen next for the big finish! This year, we have an extra six days of action for the World Cup events, so it's guaranteed to be a wild ride.
Photos courtesy US Ski and Snowboard
3: Brandon Enouf
4: Brie Cooper
12/11/2024
Last month, the inaugural Las Vegas Marathon saw thousands of athletes test their mettle on the full marathon, half marathon and seven-mile courses. We worked with Southern Nevada Toyota Dealers to activate for this exciting weekend. From our photo booth at packet pickup to the Toyota-wrapped display vehicles to the finish line recovery suite with compression boots, we helped to ensure Toyota had a vibrant presence throughout the event weekend.
12/04/2024
When Team Ignition needed help bringing their brand to life at this year's Nitrocross event in Richmond, we were excited to step in and execute. We designed and installed a custom truss structure to house the Team Ignition footprint, which included an AI-powered experience that placed users in a driver's suit, premium giveaways, and a life-sized spin-to-win wheel.
11/27/2024
This season of giving, we're excited to partner with the Utah Toyota Dealers again for the annual Toyota Fill the Truck Food Drive! Across Northern Utah, our brand ambassadors will be collecting food donations at 12 event activations at Smiths grocery stores, so be sure to stop by to help those in need. Last year, we collected an incredible 6,546 lbs of food to give to the Utah Food Bank.
Additionally, we've helped bring the Fill the Truck Food Drive to New Mexico the last two years in partnership with Albuquerque and Santa Fe Toyota Dealers. The New Mexico drive supports three local organizations to bring food support across the community with 20 activations at Albertsons across the region.
11/21/2024
Salt Lake-based chicken restaurant Pretty Bird differs from your average counter-service establishment. With award-winning chef Viet Pham at the helm and a focus on high-quality ingredients, there was a story that needed to be told. It was a treat to work with Pretty Bird to update their brand story and messaging and design and install a few new displays. So next time you're in town, stop by their Sugarhouse location, check out the new branding, and try one of their famous Hot Chicken Sandos!
11/12/2024
It was another busy summer and fall for the Dragonfli team. Across the western US, we continued activating with Toyota and Lexus dealers, while closer to home, we were part of the team to unveil the official word that Salt Lake would host the 2034 Olympic Games. Check out the link for more on the last few months with Dragonfli Media.
It was another busy summer and fall for the Dragonfli team. Across the western US, we continued activating with Toyota and Lexus dealers, while closer to home, we were part of the team to unveil the official word that Salt Lake would host the 2034 Olympic Games. Read on for more on the last few…
11/04/2024
The Pendry Plaza Fall Film Festival once again welcomed movie-goers to Canyons Village at Park City for two weekends of free screenings under the stars. With our friends at Park City Film, we provided event operations, our LED screen, and technical support for the event's four films.
10/08/2024
With the first dip in temperatures this fall, we're all gearing up for the ski season and looking back at one of our favorite winter projects, The North Face Park and Pipe Open Series!
Starting in 2010, The North Face Park and Pipe Open Series (PPOS) was a launch pad for the next generation of freeskiers. The unique format allowed pros and amateurs to compete alongside one another, with stars like Gus Kenworthy and Maddie Bowman gracing the series. At the 2014 Games, 13 U.S. athletes were PPOS alumni, and 11 of the 12 medalists had competed in PPOS.
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