
10/03/2025
“One of our biggest frustrations with the fitness industry is that people do hard things all day long,” says Emily Nelson, co-founder of HIGH Fitness. “People think that working out is supposed to be a grind, and you have to do things a certain way or look a certain way. Screw that. We’re here to have some fun.”
Learn how HIGH Fitness founders Emily Nelson and Amber Zenith built a fitness empire on their own terms in this week’s edition of the Founder Series.
🖋: Ashley Zlatopolsky
📸: Jordynn Christensen
How HIGH Fitness founders Emily Nelson and Amber Zenith built a fitness empire on their own terms.