11/26/2025
Holiday Sales Are Make or Break for Most Small Businesses
According to a Constant Contact report, 60% of small businesses say that holiday sales time account for up to 50% of their annual sales. The report also found that nearly 40% of SMBs said social media marketing is the most impactful channel for holiday marketing.
Discounts and sales are the most effective promotions (51% of businesses run promotions). Good luck in the holiday sales season which begins in earnest later this week with Black Friday. Read the report below.
We surveyed thousands of small businesses to learn about their biggest challenges and biggest wins this holiday season.