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Specialized Information Publishers Association (SIPA)

Specialized Information Publishers Association (SIPA) SIPA is the international trade association dedicated to advancing the interests of commercial information providers serving the needs of niche communities

For over 30 years, SIPA has helped thousands of people with entrepreneurial spark succeed —-by helping them build extraordinarily profitable publishing enterprises. So how can SIPA help you? Join us and you'll profit in dozens of ways: From our twice-monthly Hotline members-only newsletter, to our stimulating series of audio conferences, you'll receive a steady stream of innovative new approaches

For over 30 years, SIPA has helped thousands of people with entrepreneurial spark succeed —-by helping them build extraordinarily profitable publishing enterprises. So how can SIPA help you? Join us and you'll profit in dozens of ways: From our twice-monthly Hotline members-only newsletter, to our stimulating series of audio conferences, you'll receive a steady stream of innovative new approaches

Operating as usual

06/21/2012
Specialized Information Publishers Association

We are taking a bit of a social media break here at SIPA. Please continue to post and share content related to the specialty publishing industry! If you wish for more information, please visit www.sipaonline.com. Thank you!

Share, collaborate, exchange and grow – that's why we're here and we hope you are too. Engage and explore anytime, from anywhere there's a web connection.

"Leave content breadcrumbs for prospects to follow." This tip and more regarding econtent and your publishing business. ...
06/15/2012
SIPAlert Daily: SIPA's 11 for '12

"Leave content breadcrumbs for prospects to follow." This tip and more regarding econtent and your publishing business. Read on!

An ongoing series of valuable lists for 2012 and beyond. Read on for more!

Have you heard of the term, "flipped classroom?" It is a real thing - in fact it may change the way you think about eLea...
06/14/2012
SIPAlert Daily: Secrets of Success

Have you heard of the term, "flipped classroom?" It is a real thing - in fact it may change the way you think about eLearning. Read on!

Flipped classrooms may provide the blueprint for e-learning. Read about this innovative teaching method and how it can work for your publishing company.

Read about Jo Allen, Head of Marketing and B2B at IOP Publishing in Bristol, UK. She's looking to spread the company int...
06/12/2012
SIPAlert Daily: The Road Ahead

Read about Jo Allen, Head of Marketing and B2B at IOP Publishing in Bristol, UK. She's looking to spread the company into Asia, and more!

Checking what's on the desk and mind of a SIPA member. Read on!

Health ratings may be the next big thing in paid content – and great for local newspapers.
06/11/2012
Health Ratings and Paid Content

Health ratings may be the next big thing in paid content – and great for local newspapers.

Analysts say consumers are willing to spend $14 billion on digital health products. More interestingly, they are willing to spend more than half, a whopping $8.9 billion, on tools rating physicians and hospitals.

Meet SIPA member Joel Poznansky, read how mobile users still read print, the art of finding typos and should you host yo...
06/08/2012
SIPAlert Daily: The Week in Review

Meet SIPA member Joel Poznansky, read how mobile users still read print, the art of finding typos and should you host your webinar/event in the summer? We answer that question and more in this week's SIPAlert Week in Review!

A recap of the week's SIPAlert Daily Articles.

“Is viewership creamed by vacations?” Here are some tips on holding events & webinars in the summer months according to ...
06/08/2012
SIPAlert Daily: Summer can bring good attendees!

“Is viewership creamed by vacations?” Here are some tips on holding events & webinars in the summer months according to our members!

Do the summer months deter event or webinar attendance? Find out here!

Finding typos may be the latest in interactive content. Read on for how!
06/07/2012
SIPAlert Daily

Finding typos may be the latest in interactive content. Read on for how!

The Write Stuff: Finding typos may be the latest in interactive content.

40% of mobile device users indicated in this survey show that they still subscribe to printed newspapers & news magazine...
06/07/2012
SIPAlert Daily: Upwardly Mobile

40% of mobile device users indicated in this survey show that they still subscribe to printed newspapers & news magazines. Read more details in yesterday's SIPAlert.

Some print hanging on even among mobile users.

Meet SIPA member Joel Poznansky, President of Columbia Books and Information Services from Bethesda, Md.
06/06/2012
SIPAlert Daily: The Road Ahead

Meet SIPA member Joel Poznansky, President of Columbia Books and Information Services from Bethesda, Md.

Joel Poznansky, President, Columbia Books and Information Services, Bethesda, Md.

The nonprofit Poynter Institute for Media Studies is exploring land sales (among other initiatives) for financial suppor...
06/04/2012
Tampa Bay Times' parent, Poynter, facing financial squeeze

The nonprofit Poynter Institute for Media Studies is exploring land sales (among other initiatives) for financial support as its traditional funding from the Tampa Bay Times can no longer provide adequate financing. Please share your thoughts on this.

The renowned Poynter Institute for Media Studies in St. Petersburg, Fla. is turning to new funding options as officials acknowledge their traditional source, the Tampa Bay Times, can no longer finance its parent organization.

Get it while it's hot! New Hotline Newsletter has been posted and includes a full SIPADC 2012 Conference review.
06/01/2012
SIPA Hotline

Get it while it's hot! New Hotline Newsletter has been posted and includes a full SIPADC 2012 Conference review.

Catch up on the latest industry news and get a full review, including a photo spread of SIPA 2012.

05/30/2012

Want to increase visibility and profitability through social media? http://ar.gy/1CWd

05/30/2012

6 rules for success: New product launches require preparation and outreach http://ar.gy/1CQI

05/26/2012

Miss any of 2012 SIPA Annual Conference? We have the weekly recap for you! If you attended, what was your favorite session/speaker? http://ar.gy/1BzD

Pictures from SIPA 2012 Annual Conference and the Awards presentation
05/24/2012

Pictures from SIPA 2012 Annual Conference and the Awards presentation

05/24/2012

Have photos from SIPA 2012 Annual Conference? We're getting ready to post a few of ours. Share them with us here!

Ready to make your website successful?  Show faces, use visual words and tell a story. As Amy Africa shared with us duri...
05/24/2012
Sites to See

Ready to make your website successful? Show faces, use visual words and tell a story. As Amy Africa shared with us during her keynote at 2012 SIPA Annual Conference.

A look a what makes website successful...

05/23/2012

A fantastic way to wrap up 2012 SIPA Annual Conference: Tips on retention and readers. http://ar.gy/1BBk

05/23/2012

Ready for our Twitter chat, #ContentChat in 30 minutes? We're recapping 2012 SIPA Annual Conference today. You didn't have to be there to participate.

05/22/2012

We're wrapping up the final day of the 2012 SIPA Annual Conference, but did you miss any of Day 2? http://ar.gy/19ZN

05/22/2012

Congratulations to all the award winners tonight! A record number of entries made this a very impressive achievement! http://ar.gy/18SD

05/21/2012

Did you miss day 1 of the 2012 SIPA Annual Conference? We're well into day 2 but you can catch up with us here or on Twitter by following #SIPADC http://ar.gy/17ut

05/18/2012

Miss any of this week's SIPAlerts? Never fear, it's our Week in Review. http://ar.gy/11SK

Coming to SIPA 2012? Her are some last minute bits to help you prepare! See you in DC!
05/17/2012
SIPA 2012

Coming to SIPA 2012? Her are some last minute bits to help you prepare! See you in DC!

See you Sunday!

05/17/2012

"...the specter of criticism is actually invigorating, prompting us to dig below the surface of our imaginations,” Lehrer writes. “And that’s when things get interesting.”
Ready for the small table events at 2012 SIPA Annual Conference? http://ar.gy/0~eZ

05/16/2012

Test yourself with another 6 of #SIPADC Speaker Quiz Questions. Don't worry, we gave you the answers.
Will we see you in DC? http://ar.gy/0.Oi

05/16/2012

Biggest lie in the paid content industry - Why your acquisition focus is destroying your business. Speaker Noah Fleming at 2012 SIPA Annual Conference http://ar.gy/0zHb

05/15/2012

Capitol Information Group's Eleanor Jones shares her tips and how monthly lunches brings every together. http://ar.gy/0xxy

Social media marketing remains a litigation frontier.
05/12/2012
SIPAlert Daily: Legal Ease

Social media marketing remains a litigation frontier.

New memorandum from counsel covers social media.

Just over a week away from SIPA 2012 Annual Conference. Get a preview by recapping this week in review!
05/12/2012
SIPAlert Daily

Just over a week away from SIPA 2012 Annual Conference. Get a preview by recapping this week in review!

Super Marketing, The Future of Content, Retention and Renewals and Legal Ease. Just a sampling of what to expect in DC!

Today's #contentchat is all about thinking digital first. Join us at noon EST.
05/09/2012
SIPA's #contentchat

Today's #contentchat is all about thinking digital first. Join us at noon EST.

Every Wednesday at noon EST, SIPA host a Twitter Chat discussing issues and hot topics for specialized publishers. Today's #ContentChat addresses looking a digital first.

05/08/2012

The road ahead swerves this week as we look at the future of news and content. More content with the following 6 characteristics: http://ar.gy/0pIy

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Vienna, VA
22182

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(703) 992-9339

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Hotline monthly newsletter; SIPAlert Daily ezine

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“Just wanted to let you know that we are very appreciative of all your assistance and help throughout this whole process in making SIPA 2020 successful! Also, the past two days working with Joanne in the studio was just seamless and pleasant – she was an absolute pro and we just had a wonderful experience working together with her!” -Specialized Information Publishers Association (SIPA)