Da Capo Digital

Da Capo Digital Social media strategy for arts organisations & classical musicians
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Nobody ever emails to ask why you didn’t post last Tuesday.The concert’s next week, so someone posts about the concert. ...
04/09/2026

Nobody ever emails to ask why you didn’t post last Tuesday.

The concert’s next week, so someone posts about the concert. Then the next one’s in three weeks, so someone posts about that.

It isn’t disorganisation.

It’s a small team doing marketing on top of five other jobs, and the thing with a date on it always wins.

None of it is done badly. It’s just always done late.

But it means every post you make is an announcement. And announcements only work on people who already know who you are.

The person who’s never heard of you needs a few goes before they’ll book anything. They need to have seen you being interesting, not only being on sale.

That’s what a strategy actually buys you. Not more posts.
Room for the ones that aren’t asking for anything.

The ones that make a first-timer think they’d probably be alright there.

The ones that are just FUN!

The ones that pre-empt your audience’s problems and answer their questions before they need to ask. (These ones save you a ton of emails too.)

The ones that show the real people behind the music.

The ones that ask your audience about themselves, not about you.

The ones people send to a friend, which is the only marketing you don’t have to do twice.

Do you post to fight fires, or is there real strategy behind your content?

September.Everyone’s learning new notes, the term’s started, the season’s out, and somewhere in the middle of all that y...
02/09/2026

September.

Everyone’s learning new notes, the term’s started, the season’s out, and somewhere in the middle of all that you’re supposed to think of something to post.

So if your brain’s a bit too busy with new music this month, here are five ideas you don’t have to come up with yourself.

All filmable on a phone, most in under ten minutes, none needing a designer, a budget or anyone’s approval.

1. The stands going up. First rehearsal of the season, before anyone sits down. Your audience only ever sees the room finished.

2. Music on the stand, the more pencil marks the better. “Lighter.” “Breathe here.” “Don’t rush.” A part covered in scribbles is far more interesting than a poster, and you already own one.

3. Whoever’s new. A new player, an intern, a front-of-house face who started this month. A photo and one line on what they actually do.

4. What to listen for. One bar, twenty seconds, one thing to notice. Makes people feel clever, which is a good feeling to have attached to you.

5. Two takes. The same phrase filmed twice, ten minutes apart. The difference between them is the work — which almost nobody outside the room ever gets to watch.

None of it has to be finished.

The process and the progress are the things a poster can never show.

Send this to whoever’s back at the desk. Then go and learn your notes 💪

Last day for the souped-up Power Hours 💪Book today and you get 75 minutes instead of 60, the recording of the call, and ...
31/08/2026

Last day for the souped-up Power Hours 💪

Book today and you get 75 minutes instead of 60, the recording of the call, and a written action plan afterwards, with five things to do straight away.

Tomorrow the price stays exactly the same and you get MUCH less. Just the hour.

So, you know. Today.

Use it any time in September, which makes it a great way to start a new season or a new term with a plan rather than a vague sense of dread.

Looking to fill your teaching slots? Let’s talk about your pipeline.

Album coming out? Let’s talk about the launch.

Autumn season just gone on sale and nothing’s moving yet? Let’s look at how you’re announcing it.

Just inherited the socials from someone who left? Let’s work out where to start.

Or if you want more people seeing your work, we’ll go through your best posts together and work out what they’ve got in common.

Whatever it is, you talk, I tell you what I’d actually do, and you leave with a plan.

Message me and I’ll send you the link.

None of these things are about you.They’re about your audience.Except that last one, but boy do I empathise.
27/08/2026

None of these things are about you.

They’re about your audience.

Except that last one, but boy do I empathise.

26/08/2026

Your post-concert follow-up does not need to be fancy.

It just needs to answer one question:
“What should this person do next?”

They’ve already chosen you once. They’ve left the house, bought the ticket, found the venue, sat through the concert, and hopefully had a lovely time.

So don’t make the relationship end at the door.

A few low-effort follow-up ideas:
• Send a thank-you message within 24–48 hours
• Share one great photo from the night
• Include one clear next concert recommendation
• Ask for a review while the experience is still fresh
• Offer a bring-a-friend nudge
• Invite them onto your mailing list
• Ask what they’d like to hear next

The tricky bit? You need a way to contact them.

If the venue or promoter owns the ticketing data, don’t leave that conversation until after the event. Ask early. Can they send a post-concert email on your behalf? Can you include a mailing-list QR code in the programme? Can you collect sign-ups in the interval?

Because “come back soon” only works if people actually hear it.

What makes you a repeat booker for your favourite musicians, ensembles, or venues?

I’ve never publicly admitted this, but I read my horoscope every day.I believe in the universe, in synchronicities, that...
22/08/2026

I’ve never publicly admitted this, but I read my horoscope every day.

I believe in the universe, in synchronicities, that something beyond will nudge us in the right direction until we get there.

I’m also a Virgo.

I was pretty bummed when the Lion’s Gate portal opened and then delivered me the worst week of the year so far, so I’m pinning all my hopes on Virgo season.

So. If you’re also a little bit woo, here’s what your star sign says about you and your social media.

Find yours. Tell me if I’ve got you wrong.

( I don’t think I have.)




I’ve written that sentence. You’ve written that sentence.The trouble is that it tells the reader absolutely nothing abou...
19/08/2026

I’ve written that sentence. You’ve written that sentence.

The trouble is that it tells the reader absolutely nothing about why they should come to your concert. By the time anyone reaches the part that might, which is usually about four lines down, they’ve gone.

Most concert announcements are written for the people who are already coming. If you know the piece, the post is a useful reminder of a date. If you don’t, it’s a list of things you haven’t heard with a number after them.

So, an offer.

Drop your next concert announcement in the comments and I’ll rewrite it.

Properly, not a tidy-up. I’ll get through as many as I can.

And that’s the bit so many people get wrong.Here’s what’s actually involved in doing it properly.Deciding what you need ...
18/08/2026

And that’s the bit so many people get wrong.

Here’s what’s actually involved in doing it properly.

Deciding what you need to achieve this month. Doing a great job on 2 platforms instead of spreading thin across 6. Planning content around your performances instead of panicking about them. Captions with personality, not a press release with an emoji on the end. Knowing what’s worth filming before you film it. Filming it. Several takes, several angles. Editing it. Optimising it for the platform. Making it fit your brand guidelines — you should probs have these, even if it’s just a few colours and fonts. Finding photos you’re allowed to use. Ditto the audio. And the scores. Making it readable for screen readers. Stories, basically all of the above again. Replying to comments ASAP!!!!!! Answering DMs, ditto. This is customer service btw. Looking at what worked and what flopped. Keeping up with platform changes DAILY. Dealing with the occasional argument about pitch, temperament or gut strings (true story). Then working out whether any of it sold a ticket. Close the app. Mindless scrolling about the latest parenting hack. Never switch off brain. Repeat.

That’s a whole job. Not a few hours a week.

Now. You’re also a musician. 50 students across 3 schools. 4 opera festivals before next summer. Two kids and a dog. A funding report due. Invoices nobody’s paid, and they weren’t paying you enough anyway.

And you’re running a business, whether or not anyone used that word at music college.

So when you look at that account you love, the one who posts beautifully most days — STOP RIGHT THERE.

Maybe that’s their whole job. Maybe they don’t have 50 students on a Tuesday.

They’re good at it. But comparing your Tuesday-night effort to their full-time output and deciding you’re bad at social media is like comparing your sight-reading to someone whose whole job is sight-reading, and deciding you can’t play.

The answer isn’t to do more. It’s to decide what you’re not doing.

Work out what does best, do more of it, drop the noise and don’t apologise for it.

Need help working that out? That’s a Power Hour.

There’s a note in your phone with a list of great post ideas.You add to it when genius strikes.And you never post them.N...
17/08/2026

There’s a note in your phone with a list of great post ideas.

You add to it when genius strikes.

And you never post them.

Not because you’re disorganised, or because you’re not capable. Because you’re doing your own marketing on top of teaching, on top of ticket sales, while performing four gigs in four cities this week alone.

Oh, and that funding report for the 2027 project. The one you know your social media could bring an audience to. If only you had time to post on it.

So the ideas stay on the list, and nobody ever sees them. Because the marketing can wait until later, right?

Everything else feels more urgent. Until you’ve sold ten tickets. Or you’re looking at five empty slots in your September teaching schedule.

That’s what a Power Hour is for.

75 minute to talk just about your socials, and how they can support the rest of your work. You leave with a short, manageable action plan and the recording. Because I know you haven’t got time for a 10 page report.

Just £149 for a bonus 15 mins too. Limited slots available.

DM me for the link to book.

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