From Form

We're a film & design studio based in Rotterdam (NL) and are passionate about working across print, spatial and film. — Jurjen & Ashley --> www.fromform.nl

We are From Form, a Rotterdam-based design and film studio founded by Jurjen Versteeg and Ashley Govers. We are passionate about working across print, spatial and film, and our projects include set design and photography, commercials, title sequences and graphics. The common thread that runs through our creative approach is our interest in building worlds based on meticulous attention to detail. W

e constantly explore different materials, textures, forms and processes. These experiments help us create immersive visual experiences that come to life on screen, on paper or in a 3D space. We often combine digital and analogue approaches within the same project to create playful, engaging and memorable work. Want to work with us? We'd love to hear from you!

26/06/2025

As soon as we learned about the new switch function on the new , which turns your device into a distraction-free phone, we took the switching motion as the visual starting point for the campaign film.

Instead of relying on 3D renders, we chose to shoot all of the product shots in-camera. This involved building a custom 360º rig to fully rotate around the product and our talent.

To bring everything to life through sound and music, composed not only the campaign’s soundtrack but also a series of ringtones exclusively available on the Fairpone.

05/05/2025

Welcome Yves 💙 born at home April 20th 2025 at 02:33.
We feel blessed, overwhelmed, amazed, but above all, filled with love as newborn parents. Welcome to this world Yves!

“You will be plunged into Earth’s river of time... There will be so much for you to learn and so much for you to feel.” – from ‘Star Child’ by Claire A. Nivola

28/04/2025

Animations for . A true pleasure to work with director once again on this gem about craft, time and precision. Narrated by .

"Where Time Begins"

The story of a century and a half, born in the quiet valleys of Le Brassus — where two visionaries, Audemars & Piguet, shaped the future of watchmaking with nothing but passion, precision, and the smallest of tools. (Like, super small tools). Where the art remains unchanged: just two timepieces a year, per watchmaker, made entirely by hand. (Wow)

Director:
Production:
DOP:
 Managing Director/EP:  Head of Production:  Executive Producer:  Producer: James Youngs Production Manager:  
Agency:  ECD:  Creative Director:  Art Director:  Agency Producer:

Service Production:  Service Producer: Miranda Traud

1st AD: .h.bucher Art Department: Hannes Paul Sieber Sound:

Editor:
Animation: .form
Sound and Composition:

Colourist:  Colour Assists: Lois Chapman &

Post:  Head of Production: George Reid Producer: Emily Garaway Creative Director: -davies Motion Design Artists: Mark Fowler & Luis de la Rosa von der Meden 2D Lead: .wellby.vfx 2D Artist: Rory Whittle

24/02/2025

Collages, scribbles and animations for with director & editor ✏️➰

Director:
D.O.P:
Photographer:

Client:
Agency:
Creative Director: .ka
Craft Director: Sandra Uthmöller

Production Company: .de
Agency Producer: Eric Hansen
Executive Producer:
Producer: .ashley
Assistant Producer:
Production Manager: Ben Ramson

1st AC:
1st AC:
2nd AC: Andrea Pedrinelli
2nd AC: Sean Byrne
1st AD:
2nd AD: .bln65

Drone:
U-Crane:
Car Care: Martin Kuschan
Gaffer: .thurmann
Key Grip: Jan Brun
DIT:
VTR:
VTR:
Art Department:
Photo Postproduction:
BTS:

Driver: Ulf Winter
Driver: Steps Urbat
Driver: Marcel Wojczik
Base Unit Driver: Mustafa Aktasoglu

Editing:
Post Production & Animation: .co
Post Production & Animation: .form
Offline animation:
Grading:
Music:

16/01/2025

26 weeks and counting 🐣❤️

21/06/2024

We’re out of office until July 9th and enjoying our holiday on our most favorite island, Vlieland!
A place close to our hearts and where we shot this series in 2016 for festival as part of being Designers in Residence. We attached a small strip of foil on the edge of the mirrors to create a subtle effect of depth.
Now we're gonna pick some oysters. 🦪 See you in July!

27/12/2023

Notes from the 2023 diary: As we’re wrapping up the year, look back with us at some special moments from Ashley's diary.✨

Each day, Ashley pens down what happened in her diary - capturing not just projects and meetings but also those in-between moments.

We are grateful and feel blessed to look back on a year filled with joy, lovely people and amazing projects ✨ Thank you for being a part of it. Here’s to 2024 🥂

25/12/2023

🎬 New work for : Different takes on how to prevent a fight at Christmas dinner 🎄🥂
In Sanne Blauw’s essay for De Correspondent, she’s guiding you through how to deal with disagreements at the Christmas dinner table this year.

Photography editor:
Photography: .form
Assistant:

Adres

Rotterdam

Website

http://www.fromform.nl/

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