30/10/2025
"As kids, we were surrounded by approachable ways to collect: from Flippos to Tamagotchis, Happy Meal toys to football cards. If you had more than one, you could already call yourself a collector.
In this campaign, we wanted to play with that low-key urge to collect. You don’t need to be an expert or a connoisseur. Collecting can also be personal: experiences and memories gathered during Museum Night."