10/08/2025
A rendering of LOOP’s interior activation space, where immersive lighting and large-scale installations invite public interaction. Courtesy of MALL Stayner Architects. Next spring, Goat Farm will power LOOP, a seven-acre arts and technology project at historic 665 Marietta St. Developed with Georgia Tech Arts, the West Midtown site will mix artist studios, performance spaces, and tech-infused installations just steps from the Ferst Center For The Arts and Science Square, with doors open to both campus and city. For Georgia Tech Arts strategist Birney Robert, LOOP reflects a larger goal years in the making: helping Georgia Tech play a bigger role in Georgia’s creative industries....
LOOP, powered by the Goat Farm and Georgia Tech Arts, transforms 665 Marietta Street into a hub connecting art, technology, and community