08/26/2026
New educational piece from Mark.
This one is about video funnels, which is really just a fancy way of saying: don't use your videos as one-off pieces of content, use them as a connected system.
Mark breaks down the three stages of a basic video funnel, what kind of content belongs at each stage, and how to build one without needing a huge budget or a content library you don't have yet. If you've got any video content sitting around not pulling its weight, this is the framework that fixes it.
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