Behind The Signs

09/08/2025

Before you take on a new customer… do they pass the vibe check?
🎯 Respect goes both ways.
Build long-term clients, not just one-off projects.

Watch the full episode here: https://youtu.be/8leeZkqh9js?si=3ss6j-7GjvosQNwu

09/01/2025

🚫 “The customer isn’t always right.”
✅ True partnership means bringing your expertise to the table — not just saying yes.
💬 Do YOU agree?

Full episode here: https://youtu.be/8leeZkqh9js

08/28/2025

How do you keep customers coming back in a project-based business like signage? Joe and Liz break down the real-life tactics they’ve used to build trust, retain clients, and grow sustainable partnerships.

In this episode of Behind the Signs, they cover:
✅ Why “the customer isn’t always right” (and that’s okay)
✅ How handwritten notes, swag, and newsletters build loyalty
✅ The vibe check system they use to vet new clients
✅ Why long-term relationships > chasing every sale

Whether you’re a new shop trying to stay afloat or a seasoned vet looking to scale smarter, this episode is packed with strategies you can actually use.

🎥 Watch now on YouTube: https://youtu.be/8leeZkqh9js
🎙️ Or listen on Spotify/Apple Podcasts

👇 Drop a comment with your best customer appreciation tip!

08/26/2025

We all need a little one in a while…

08/23/2025

Come on by!!

08/21/2025

GPX Long Beach!! Show looks amazing. Come by booth 212 and say hello!!

08/18/2025

Read our latest article in Sign Builder Illustrated

Mistakes Happen! Here are some tips for getting to the other side:

https://flickread.com/edition/html/687cd14bc4da7 #26

08/11/2025

“Hope is not a strategy.”

John Lewis of Lewis Sign Builders gets real about what actually moved the needle when he took over the family shop. From networking tips for introverts to building systems that scale, this episode is packed with gems.

We talk:
→ Building your first sales team
→ Avoiding burnout as you grow
→ Firing the wrong customers
→ Why relationships always win

🎙 Listen now or watch the full conversation: https://youtu.be/aEuH4_XCD5s?si=VPGywvZ8uAu6m75j

08/07/2025

💡 From $700K to $1.6M — Here’s How One Sign Shop Did It

When John Lewis inherited the family business at 29, he had no roadmap — just a team, a dream, and a whole lot of grit.

In this Behind the Signs episode, John shares how he nearly doubled revenue, built a team around integrity, and turned “just doing what you say you’re gonna do” into a competitive advantage.

If you’re growing a shop, building a sales team, or trying to find your groove again — this one’s for you.

🎧 Watch or listen now: https://www.youtube.com/watch?v=aEuH4_XCD5s

In this episode of the Behind the Signs Podcast, we sit down with John Lewis, owner of Lewis Sign Builders in Buda, Texas. From inheriting the family busines...

08/04/2025

🧠 Want to close bigger projects? Bring your designer.
They’re not just artists—they’re your best closers.

Full episode here: https://youtu.be/y8vlklYxwSU?si=npq0yEdyVQUX7sMw

08/02/2025

With International Sign Association (ISA) – I just got recognized as one of their top fans! 🎉