Behind The Signs

08/18/2025

Read our latest article in Sign Builder Illustrated

Mistakes Happen! Here are some tips for getting to the other side:

https://flickread.com/edition/html/687cd14bc4da7 #26

08/11/2025

“Hope is not a strategy.”

John Lewis of Lewis Sign Builders gets real about what actually moved the needle when he took over the family shop. From networking tips for introverts to building systems that scale, this episode is packed with gems.

We talk:
→ Building your first sales team
→ Avoiding burnout as you grow
→ Firing the wrong customers
→ Why relationships always win

🎙 Listen now or watch the full conversation: https://youtu.be/aEuH4_XCD5s?si=VPGywvZ8uAu6m75j

08/07/2025

💡 From $700K to $1.6M — Here’s How One Sign Shop Did It

When John Lewis inherited the family business at 29, he had no roadmap — just a team, a dream, and a whole lot of grit.

In this Behind the Signs episode, John shares how he nearly doubled revenue, built a team around integrity, and turned “just doing what you say you’re gonna do” into a competitive advantage.

If you’re growing a shop, building a sales team, or trying to find your groove again — this one’s for you.

🎧 Watch or listen now: https://www.youtube.com/watch?v=aEuH4_XCD5s

In this episode of the Behind the Signs Podcast, we sit down with John Lewis, owner of Lewis Sign Builders in Buda, Texas. From inheriting the family busines...

08/04/2025

🧠 Want to close bigger projects? Bring your designer.
They’re not just artists—they’re your best closers.

Full episode here: https://youtu.be/y8vlklYxwSU?si=npq0yEdyVQUX7sMw

08/02/2025

With International Sign Association (ISA) – I just got recognized as one of their top fans! 🎉

07/28/2025

💡 You don’t need cold calls to grow your shop.
Here’s how one sign company used volunteer work to land new clients and build their brand.

Full episode here: https://youtu.be/y8vlklYxwSU?si=npq0yEdyVQUX7sMw

07/24/2025

🚫 No cold calls. No pitches. Just real relationships.
Here’s how one sign shop brings in steady business—without a sales team.

Watch the full episode here: https://youtu.be/y8vlklYxwSU?si=npq0yEdyVQUX7sMw

07/24/2025

🧠💬 “Do you really need a sales team to grow your sign shop?”
In this week’s episode of Behind the Signs, Joe and Liz go head-to-head on one of the most debated topics in the industry: SALES.

Joe scaled his shop to $10M+ with a full sales team.
Liz? Zero salespeople. Zero cold calls. Still thriving.

Whether you love sales or loathe the word, this episode is packed with real strategies, hard-earned lessons, and practical ways to build your shop through trust, design, and community. 💥

🎧 Listen now and tell us in the comments:
Are you Team Sales or Team Relationships?

📺 Watch the episode → https://youtu.be/y8vlklYxwSU?si=vZMP5Cnk4_nLaKiB

🔁 Like + Share with someone who needs to hear this

In this episode of Behind the Signs, Joe and Liz dive deep into one of the most polarizing topics in the sign industry: sales. But this isn’t your typical co...

07/23/2025

Words of wisdom, and very helpful.

How One Sign Shop Owner Delegated, Scaled, and Found Freedom with SignTrackerFeaturing Tami Napalitano of Awesome Graphics & Freedom Solutions🎙️ Excerpt fro...

07/23/2025

With Bent Custom Neon – I just got recognized as one of their top fans! 🎉

07/21/2025

💡 “There’s no one-size-fits-all for training—what matters is that you invest in it.”

Whether you onboard in-house, send new hires to learn from peers, or bring in outside help… the key is making education a priority.

In this episode of Behind the Signs, Wendy Graves shares why training looks different for every shop—but the results speak for themselves. 🙌

🎧 Full episode now live → https://youtu.be/JonxKY9eiSg?si=IdwLQd2P6aEO4ssC

👇 How do YOU onboard new team members?