Behind The Signs

06/16/2025

She didn't just build a business - she build her freedom.

Hear how Tami of Awesome Graphics let go of control and took back her time with the help of systems like SignTracker.

Watch the full episode now 👉 https://youtu.be/Xh7hONIXSzI

06/12/2025

“The most rewarding part of letting go? Watching your team grow into leaders.” 💪✨

Tami from Awesome Graphics shares the real win behind delegation—and it’s not what you think.

If you’re building a team and struggling to step back… this one’s for you.

Available Now! 👉 https://youtu.be/Xh7hONIXSzI

06/12/2025

🚨 AVAILABLE NOW 🚨

What does it take to build a successful sign business and run it from another state?

In this episode of Behind the Signs, we sit down with Tami of Awesome Graphics to talk about delegation, scaling, and the systems that helped her grow across state lines—without losing her sanity.

She shares her journey from doing it all to empowering her team, building a remote-ready workflow, and creating a company culture that runs itself. If you’re stuck in your business and want to start working on it… this one’s for you.

🎧 Watch now: https://youtu.be/Xh7hONIXSzI

06/09/2025

😮 “We were forced to work on the business… and that’s when it clicked.”
Liz shares the turning point that changed everything for her sign shop.

Watch the full episode here 👉 https://youtu.be/rfouf6KFAew?si=e0gILWiniBr432Qg

05/30/2025

🚨New Behind the Signs episode is live! 🚨
Work ON your business—not just IN it.

If you’re a shop owner wearing all the hats, this one’s for you. Joe and Liz share their real-world journey from burnout to building systems, delegating roles, and creating a team culture that actually supports growth.

They talk:
✅ The turning point that forced them to let go
✅ Why estimating is the hardest thing to delegate
✅ Tools that helped them survive and scale
✅ What “working on the business” actually means

Whether you’re in year one or year twenty, this episode is packed with gold. Hit play and pass it on to another shop owner who needs it. :point_down:

🎧 Watch now: https://youtu.be/rfouf6KFAew
📲 Join the conversation in the Behind the Signs Facebook group!

Ready to scale your sign shop without burning out?In this episode of Behind the Signs, Joe and Liz dive into the mindset shift from working in your business ...

05/22/2025

Ever had to go from buddy to boss?

Yeah… it’s not easy.

In this episode of Behind the Signs, Joe and Liz get real about the emotional (and sometimes awkward) journey of becoming a true leader — from letting go of people you care about to building systems that actually support your team.

Whether you’re managing five people or fifty, this is one of the most honest convos we’ve had yet on leadership in the sign industry.

🎙 How to set boundaries without burning bridges
📋 What a real write-up process should look like
💡 And why helping someone grow is the best part of being a boss

👇 Watch the full episode here: https://youtu.be/tp1_iEh64fQ?si=kYYhtKTAFbt7o1O_

AND all Behind the Signs Episodes are now available on Spotify and Apple Podcast:

https://open.spotify.com/show/53qvCb4Pqj6f5TP35RzJ8A?si=dd26fadef2ff4038

https://podcasts.apple.com/us/podcast/behind-the-signs-podcast/id1813842104

In this episode of Behind the Signs, Joe and Liz dive into one of the most personal and powerful topics yet — what it really takes to become a great leader i...

05/19/2025

“Leadership is hard — but watching someone grow into their potential? That’s the reward.”

In this clip from Behind the Signs, Joe and Liz open up about what it means to truly lead — not just manage.

The full episode is packed with stories, advice, and systems to help you grow as a leader in your sign shop or small business.

🎙️ Watch now: https://youtu.be/tp1_iEh64fQ?si=Hduel1tpBTmqzin3

05/12/2025

“My grandparents were Holocaust survivors. That story of survival and perseverance shaped how I treat people — and how I lead.”

In this clip from Behind the Signs, Ashley Miner of Steel Art Co. shares how her family’s history inspired her approach to business, culture, and leadership.

🎙 Watch the full episode here: https://youtu.be/pyY4_YCD0ak?si=HHuZTtisL6tASsWX

05/09/2025

“You can’t do everything. And you shouldn’t.”

Ashley Miner on the power of trusting your team, letting go of micromanagement, and scaling your shop the right way.

🎧 Full episode of Behind the Signs:

https://youtu.be/pyY4_YCD0ak?si=HHuZTtisL6tASsWX

05/01/2025

🚨 New Episode Drop!

What does it take to turn a family sign business into a 7-time Top Workplace award winner?

🎙️In this week’s Behind the Signs, we sit down with Ashley Miner, CEO of Steel Art Co., to talk about leadership, delegation, building company culture, and balancing life as a mom and a boss.

From humble beginnings (yes, she started out Windexing windows!) to running one of the most respected wholesale sign shops in the country — this is a must-watch for any sign shop owner or aspiring leader.

➡️ Watch now: https://youtu.be/pyY4_YCD0ak

In this inspiring episode of Behind the Signs, hosts Joe and Liz Aranella talk with Ashley Borell Miner, CEO of Steel Art Company, one of the leading wholesa...

04/16/2025

Tired of being ‘just another sign shop’?

Branding is more than a logo — it’s about the experience. 🧠💡

From campaign concepts to customer service, here’s how to stand out from the competition.

🎙️ Full episode of Behind the Signs is out now!
Watch here 👇

https://youtu.be/z8dXoLqe4yQ?si=dKpJlPRF3rMwfe0X

04/10/2025

🚨 New Episode Alert! 🚨

This week on Behind the Signs, Joe, Liz, and special guest Russell Toynes dive deep into branding your sign shop for success!

Learn why your brand is more than just a logo — and why your “why” matters most.
Catch the full episode now and start building a brand your customers will trust!

➡️ Watch now: https://youtu.be/z8dXoLqe4yQ