Behind The Signs

Behind The Signs The podcast to celebrate the people elevating the sign industry together.
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11/14/2025

Design is the heart of every great sign — yet many sign shops still give it away for free. In this episode of Behind the Signs, Joe and Liz break down why this outdated practice is costing shops thousands, hurting designers, and devaluing the entire industry.

Available Here: https://youtu.be/WLDvH3TOcPM?si=SThO9W0SgW8s4sKE

11/03/2025

Leigh shares her mantra for crisis moments - fix it fast, communicate clearly, and make customers feel prioritized. It's a masterclass in small business customer service!

Watch the full episode here! https://youtu.be/eiA4aTmLVAI?si=CJeCOpWvpxnBlZGb

10/27/2025

"Every time we fix a problem, we make it part of the system."

Mistakes happen. Repeating them is optional.
Leigh shares how small businesses can turn errors into systems that prevent them from ever happening again.

Watch the full episode here: https://youtu.be/eiA4aTmLVAI?si=zrnR1UJvlhrqNrMv

10/23/2025

Every sign shop makes mistakes. It's how you handle them that defines your reputation. Leigh from VI Print Services shares the golden rule her shop lives by: Own it. Fix it. Move on. 💪

All new episode of Behind the Signs is available now!

https://youtu.be/eiA4aTmLVAI?si=F8s_k2C9QIZTcxpP

10/06/2025

🚨 Mistakes happen - even to the best.

Before you panic, remember: it’s not life or death. Take a breath, own it, and move forward 💪

Full episode of the Behind the Signs Podcast available now!

With Stein Sign Display – I just got recognized as one of their top fans! 🎉
10/04/2025

With Stein Sign Display – I just got recognized as one of their top fans! 🎉

09/29/2025

Imagine installing a sign that’s 50% too small—on STONE. 😬

What would YOU do next?

In this episode, Joe & Liz share the brutal (and hilarious) story—and how it became a long-term client win.

Click Here! https://youtu.be/vLkYLCccYH8?si=E8bn80vMh7wyZl4M

Available now on the Behind the Signs Podcast…“Panic is the first mistake. Over-promising is the second.”Learn how to ha...
09/25/2025

Available now on the Behind the Signs Podcast…

“Panic is the first mistake. Over-promising is the second.”

Learn how to handle mistakes the right way—without losing your client, your schedule, or your sanity.

🎧 Available now! You won’t want to miss this one.

https://youtu.be/vLkYLCccYH8?si=wRPs8Vj8oI7rzq2A

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