Dani Cutler Content Creation LLC

07/09/2024

TIP TUESDAY (keep reading of course I expand!): Engagement is dead. Work on getting more eyes on your content instead. Liking and sharing are still important, but what you post and the timing is very important to increase reach.

*What to post: Social media is entertainment, as well as a peek "behind the curtain." Post funny memes that relate to your brand. Post throwbacks.
*Increase reach: Look at your Professional Dashboard to see how your posts are doing. Look at the time, and what the content is. Your stats will tell you all you need to know going forward in your posts.
You can also like and comment on your own Business Page posts to give a little bump. Share if it's relevant. All of these things work together to increase how many see your posts.

Want to talk about it further? Schedule a consultation with me today! https://danicutler.com/contact-dani/

07/08/2024

MINDSET MONDAY: Everything does not need your energy, your reaction, or your response. Protect yourself." The Good Quote
(But you are welcome to react to this!)

07/06/2024

Big shout out to my newest top fan! You da best, baybee! 💎

Paul Perron St. PoP

07/05/2024

Looking forward to next week and meetin’ & greetin’!

https://business.gardnerma.com/events/details/meet-greet-hosted-by-dani-cutler-of-dani-cutler-content-creation-llc-3350

Don't forget to sign up for the Chamber Business After Hours Meet & Greet with our new member, Dani Cutler of Dani Cutler Content Creation LLC!

Join us at Moon Hill Brewing and Gardner Ale House on Thursday, July 11!

Enjoy delicious appetizers, network with fellow Chamber members and other professionals, as well as welcoming Dani to the Chamber community!

Registration is required, so be sure to sign up using the link below.
https://business.gardnerma.com/events/details/meet-greet-hosted-by-dani-cutler-of-dani-cutler-content-creation-llc-3350

07/05/2024

Episode 22 is out there to enjoy during your holiday fun! https://danisdiner.podbean.com/e/scene-mom-says-i-miss-my-mtv/ Sorry I skipped out on everyone last week, had a family emergency I explain in the episode. Plenty of good things for you this week- music news, history, a feel good story that also has a music theme to it! AND music! Plenty of new tunes for you including a couple you can hear me on. So put on your Sound-About and enjoy!

07/04/2024

Fire works on the 4th of July but I hope you do not!

07/02/2024

TIP TUESDAY: Posting "in the now" is outdated. Some tips on promoting:

1. You don't have to be first! Social Media is an illusion, just because people look like they are in the moment, I assure you most times they are not.
Before algorithms controlled what dominates our individual feeds, posting in real time made more sense on social media. You could post you were at an event, and you’d see it while it was happening, and it might even get more people to get to an event before it was over.

2. Have a Plan that being 4-6 weeks prior. You need a plan of action. You can’t just wait until the week or day of an event and then start pushing it. You need a plan, and that plan includes yes perhaps a post early in the day (or within 24 hours) of the event start. Event promotion should begin 4-6 weeks in advance if the timing allows.

3. Have a budget for ads. Social, radio or any other places that relate to your type of event. I know money is tight, especially if you’re a small business or an indie band, but if you want your event to be successful, you can’t rely on posting alone.

4. Use Stories on Instagram or other places that more people tend to see more immediately online. It’s hit or miss in real time, but those are easier to post on the fly. THEN, make sure you take some decent photos and video clips to post after your event, and use for promo for the next one. When I post things after the fact, in stories I always find some cute “about last night” gifs or something to show that they missed out. I also use them for throwback Thursday and flashback Friday posts. So even though posting in real time isn’t ideal any longer, you can at least create some FOMO so more people make your next event!

If you read this whole thing thank you! If you want to talk more about promoting your next event, get in touch! https://danicutler.com/contact-dani/

07/01/2024

MINDSET MONDAY: "Commercial ambition can cloud creative choices." -Rick Rubin

06/29/2024

Saturday Reads: New data from Gusto shows that women started half of all new businesses in 2023. This is compared to a mere 29% in 2019. https://www.fastcompany.com/91147064/female-entrepreneurs-are-creating-businesses-at-record-rates-heres-why
" 70% of women who started a new business in 2023 cited flexibility as their number-one reason for starting a business. They cited several other reasons including needing to supplement household income, wanting to build financial assets, and losing a job in their household."

06/27/2024

I didn’t get an episode of Scene Mom Says out this week, but today I’m recording a short story for Cast of Wonders! This one is creepy, yet oddly relatable? Can’t wait for you to hear it!

06/25/2024

TIP TUESDAY: Unpopular Opinion: Artists need a page. Things I notice in my own work: I am setting up posts for venue clients, and I can't tag one or more of the bands because they are only on Instagram. OR, I search for them and their Page URL is profile.php?id=1000566842094287.
🎤
I don't care if you're smaller, don't act like it. If you want to be taken seriously, and have said venues, publications, and promoters reach out to you, get your page in order.
🎼
GRAPHIC TEXT: Artists need a page. Venues, Publications, Promoters all use them. If they can’t tag you in a post you’re missing out. Pages can’t tag personal profiles. Also, claim your Page URL!

06/24/2024

Mindset Monday (Music Quote Monday?) I love this quote so much I put it on a shirt! A shirt that is now on sale for $14, along with 35% off any other merch in my Scene Mom Says shop! https://scenemomsays.threadless.com/
Proceeds go towards the costs of having the podcast and purchasing the indie tunes you hear on the show. Thank you for your support!

Quote: "The only truth is music." -Jack Kerouac

06/22/2024

SATURDAY READS (link 👇): Inclusion is good for business. There's a reason we have a month acknowledging Pride (or Black History, or Women, etc.) It's additional awareness. It's important. I liked this write-up, and it's always better to be inclusive than divisive. We are humans, all the same. https://www.fastcompany.com/91134893/pride-and-lgbtq-inclusion-is-good-business-heres-why

06/21/2024

If you are in North Central MA or even Southern/Central New Hampshire I'd love to meet ya! I'm hosting a Meet & Greet on Thursday July 11th at Moon Hill Brewing and Gardner Ale House! It's $20 but proceeds go to the amazing Greater Gardner Chamber of Commerce, who does awesome work supporting the community and businesses in the area. Hope to see you there!
FB Event: https://www.facebook.com/events/1121370282299385
Register Link: https://business.gardnerma.com/events/details/meet-greet-hosted-by-dani-cutler-of-dani-cutler-content-creation-llc-3350

06/20/2024

Scene Mom Says Episode 21 is here! https://danisdiner.podbean.com/e/scene-mom-says-her-name-is-marcie/ 🎧🎤
Oh I have a lot to talk about this week! A review of the Jennifer Tefft album release show. 1000 year old game pieces. DURAN DURAN. Plus a ton of new music, including a preview of the new single from Paper Foxes which you can't even stream until Friday! Good times, pop those earbuds in and enjoy! https://danisdiner.podbean.com/e/scene-mom-says-her-name-is-marcie/

06/19/2024

Did you know I have a shop link where I have many of my favorite purchases available? Like these headphones- amazing quality if you use them for recording, or just to block out noise while listening to your favorite noise! They are pretty comfy on the ears too. https://amzn.to/3XoL2Ih
See all the items I use and approve of here: https://danicutler.com/shop/

06/18/2024

I talked about this a few episodes ago on the Scene Mom Says show, and it deserves it's own space. If you are a brand here's some best use tips for the @ followers prompt. If you are a grumpy user who says they will unfollow anyone who uses it, shhh it's ok calm down. 💜

06/17/2024

MINDSET MONDAY: There are always going to be periods of time when you’re busy, but overall busy is a Choice.
Before 2020, I wore busy like a badge of honor. It also became a great excuse. What I discovered is that I didn't like using it as an excuse, I always felt bad. Even before Covid forced us to stop doing things for a spell, I started working on delegating and using my time better. Boundaries. Asking for help. Letting things go that I only wanted to control, not needed to. Learning to be more aware of the difference.
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Busy is a choice. Choose wisely. Your mental health will thank you.

06/15/2024

SATURDAY READS: You might find this difficult to believe, but I'm terrible at making conversation. I appreciated this read on the science of it all. Because SCIENCE! https://www.wired.com/story/the-science-of-having-a-great-conversation-research-social-connection/

06/14/2024

Fact Friday: I've brought up podcasts as a place to advertise/promote before, and after this latest study from Westwood One, I need to bring it up again. You should have podcast ads in your budget. This is one chart showing how podcast listening has grown on smart speakers since 2018. Read more stats here: https://www.westwoodone.com/blog/2024/05/28/8-new-findings-about-the-podcast-audience-from-cumulus-medias-2024-audioscape/

06/13/2024

Episode 20 of Scene Mom Says is here! https://danisdiner.podbean.com/e/scene-mom-says-the-end-of-funflation/
The pendulum is swinging back and signaling the end of needing to get out to ALL THE SHOWS. However, you can see 6-8 small indie shows for the price of one big name? Give it a try! I cover this plus some awesome music and plenty more in this episode, enjoy!

06/11/2024

TIP TUESDAY: Read the room before you post; Update a scheduled post if necessary.
Not only is this important just so you don't seem insensitive, but with everyone posting about whatever has taken over everyone's feeds your post will be lost in the fray.
💜If you are about to post- rethink it for at least the next day.
💜If you have something scheduled- reschedule it or delete it altogether.
Your own feed will tell you all you need to know.

06/10/2024

MINDSET MONDAY: Not every day will be a good day, but you have a better chance of achieving one if you go into it with an open mind and heart. Here are some tips on how to change your thinking: https://www.fastcompany.com/91127499/how-to-become-more-optimistic
💜
“Write it on your heart that every day is the best day in the year.”
-Ralph Waldo Emerson

06/08/2024

For this Saturday Read, I give you not a read but a smile! Funniest pet photos of 2024 (I don't find this one particularly funny, just cool): https://gizmodo.com/winning-best-pet-photos-competition-2024-1851520728/

06/06/2024

Episode 19 of Scene Mom Says now available! https://danisdiner.podbean.com/e/scene-mom-says-anarchy-in-the-online-world/ Oh yes Ticketmaster still in the news, plus news on streaming services, a new Netflix music show, music history, and AI letting people who can't speak, speak with their brain activity... in multiple languages! Whaaaa? Plenty of awesome tunes too- enjoy and share!

06/05/2024

Let's connect! https://danicutler.com/contact-dani/ What I see in my feed lately is frustration with having to be all the things, all at once. Sure, you'd love to hire someone to help indefinitely, but it's just not in your budget.
How about a consult? I can help you develop strategy along with tips and tricks to make all the things, all the more manageable. https://danicutler.com/contact-dani/

06/03/2024

MINDSET MONDAY: Whether non-profit or for-profit, if you don't invest in your community you will fail.
What are some ways your business or brand can support your community?

05/30/2024

Scene Mom Says Episode 18 is here! Lots of Live Nation news this week, plus some music history, fluffy news, and yes, plenty of awesome indie music! https://danisdiner.podbean.com/e/scene-mom-says-shaking-up-the-monopoly-board/

05/28/2024

TIP TUESDAY: Learn AI. Don't Abuse AI.
What does it mean not to abuse AI? It means have an understanding of how it works, even try it out. However, you should not copy/paste whatever ChatGPT gives you. You have to put your brand voice to it, or it's going to sound flat. You always need a human.
I use it to brainstorm, or to help me shorten copy. I had it write up a press release for me, which was super easy to tweak because there's no "brand voice" in a press release. However you still need to be the final, human edit. Don't let something to make things easier make you lazy.
Still too busy? I can help! Get in touch and let me take some of the weight off your marketing and promoting. https://danicutler.com/contact-dani/

05/27/2024

MINDSET MONDAY: "Ceremonies are important. But our gratitude has to be more than visits to the troops, and once-a-year Memorial Day ceremonies. We honor the dead best by treating the living well." ~Jennifer M. Granholm