
07/11/2025
Chicago-based acoustics innovator .design has officially opened its nearly 20,000 sq. ft., state-of-the-art Turf Design Experience Center at THE MART—a dynamic new space that brings together their flagship showroom, corporate design offices, and prototyping studio all under one roof.
Designed to inspire and immerse, Turf’s new space invites designers to explore innovative acoustic materials in action across thoughtfully curated office and showroom environments.
“After four years exhibiting as a permanent showroom in THE MART, I can confidently say that NeoCon is the leading trade show for our industry, consistently evolving and improving with each passing year,” says Rob Perri, President, Turf and VP, AS Studio Brands, Armstrong World Industries. “The grand opening of the new Turf Design Experience Center during NeoCon was met with overwhelming success, providing visitors a space to engage with our products and brands, and reaffirming our decision to continue our invaluable partnership with THE MART.”