Superintendents are experts in agronomy, the study of soil and turfgrass management. Golf course owners, architects, general managers and pros also read the magazine. Golfdom strives to educate and entertain its readers through content that underscores utility and provides practical information to help them in their careers. The original Golfdom magazine was founded in 1927 as the industry’s first
business journal. The digest-sized publication, founded and published by the legendary Herb Graffis, was the “bible” for greenkeepers, club managers and golf professionals in search of technical and professional information. The old Golfdom was among the first industry publications to promote education and training for greenkeepers and other “revolutionary” concepts. Many of today’s practices, technologies and products were first introduced in Golfdom. Golfdom was published for more than 50 years before Herb’s declining health and changes in the magazine marketplace led to its demise in 1981. For 18 years, there was an empty space in the golf industry where Golfdom was supposed to be. That changed in 1999 when Questex Media's Landscape Group revived the title to launch a new upscale publication designed to fill the niche between the highly technical association journal and the newsy tabloids.
