Assertion Films

05/26/2026

It was so much fun and so helpful to have the New Mexico Route 66 Association attend the Route 66 Centennial Traveling Exhibit! Volunteers helped with our youth events, manned the entrance table and were there to answer questions from the public. We look forward to more adventures on the Mother Road with you!

05/20/2026

Honored to share our work on Route 66, Indigenous history, and documentary storytelling with Marcello Gandolfi's students in the Bachelor of Science in International Sustainable Tourism at Lucerne University of Applied Sciences and Arts (HSLU), a programme developed with the active involvement of UN Tourism and committed to advancing sustainable tourism in line with the UN Sustainable Development Goals.

We explored how documentaries, public history, and tourism intersect, and the importance of building trust with communities whose stories have too often been overlooked or misrepresented.

05/17/2026

At the Route 66 Centennial Traveling Exhibit in Springfield, we were honored to host a powerful conversation featuring Kaisa Barthuli, retired Program Director of the National Park Service’s Route 66 Corridor Preservation Program, alongside Irv Logan and Elizabeth Calvin, grandchildren of Alberta Ellis, who owned and operated Alberta’s Hotel in Springfield, Missouri, a Green Book property.

In this clip, Irv and Elizabeth reflect on their grandmother’s tenacious spirit, the legacy she built through Alberta’s Hotel, and their own experiences living through segregation and integration.

These personal stories remind us that Route 66 history is not only about the road itself, but also about the people who built community, resilience, and belonging along it.

Thank you to our panelists for sharing these memories and helping preserve this history for future generations.

05/08/2026

What a great day at the WHEELS... NEXT STOP the Rex Museum in Gallup!

A traveling Route 66 centennial exhibit spent two days in Albuquerque and now heads to Gallup, where it will stay through the end of the year.- Watch KOB 4: ...

05/06/2026

Tomorrow at the Route 66 Centennial Traveling Exhibit at the WHEELS Museum, come hungry for history and great local food!

We’re excited to welcome an amazing lineup of food vendors:
🍧 Pop Pop’s Italian Ice
🌮 Da Mama's Papas
🧁 Desert Sky on the Fly

Join us for lunch starting at 11:00 and celebrate the stories, culture, music, art, and communities of Route 66 with exhibits, films, conversation, and delicious local flavors.

📍 WHEELS Museum, Albuquerque
📅 May 6, 9 am - 4 pm

Bring your friends and family and help us celebrate 100 years of the Mother Road!

05/04/2026

Congrats to Jan in Cuba, MO, our latest raffle winner of Route 66: A Tribute to an American Icon by !

We loved celebrating this centennial moment — and the best part? It’s free to enter at every stop of the Route 66 Centennial Traveling Exhibit.

Come visit, explore the stories of the Mother Road, and you might be our next winner.

Giveaway

05/03/2026

TOMORROW MAY 3 in Cuba,MO - food, family friendly, fun - Route 66! At the Crawford County Historical Society 11 am - 6 pm

05/01/2026

We’re excited to bring the Route 66 Centennial Traveling Exhibit to the Crawford County Historical Society in Cuba, Missouri this Sunday!

Join us for a special opening celebration featuring guest speakers Galen Gritts and Joe Sonderman, two incredible voices who help bring the history of the Mother Road to life.

Enjoy “A Taste of Cuba” with local restaurants, hands-on art activities, and fun for all ages. Kids can also pick up a Route 66 Passport Book and explore the exhibit by collecting clues along the way.

Come experience the stories, culture, and community that make Route 66 so special. We hope to see you there!

Route66

05/01/2026

04/29/2026

One of the most meaningful parts of bringing the Route 66 Centennial Traveling Exhibit on the road has been the people who walk in ready to share their own stories.

In Grants, we met Thoula, who told us about growing up working at The Franciscan — a restaurant run by her parents who were Greek immigrants. She started helping there at just 12 years old, learning firsthand what it meant to run a business, serve a community, and build something from the ground up.

What stayed with us most was the deep admiration she has for her parents who learned English on the job, and all they accomplished — and how those lessons have stayed with her.

This is what Route 66 is all about. Not just the road itself, but the generations of families, dreams, and hard work that brought it to life.

Next stop: Springfield, Missouri — we can’t wait to hear your stories.