Groove Technology Solutions

Groove Technology Solutions Groove is your partner in property technology solutions to empower your customers.

Groove is your partner in property technology solutions to empower your customers to get the most enjoyment out of their stay. From DIRECTV, Internet and Wi-Fi to video surveillance, phone systems, energy management, and other in-room technologies, we serve a wide range of industries including hotels and resorts, senior living and hospitals, student housing, campgrounds, restaurants and more.

🚨 New Research Shows Smart Tech Drives Resident SatisfactionAccording to the latest white paper from Parks Associates, d...
06/26/2025

🚨 New Research Shows Smart Tech Drives Resident Satisfaction

According to the latest white paper from Parks Associates, developed in collaboration with Groove Technology Solutions, 77% of residents who pay tech amenity fees report higher satisfaction with their apartment experience.

📄 Resident Demand for Technology: Evaluating Amenity Fees dives into how smart home technology is quickly becoming the new standard in multifamily housing - not just a nice-to-have.

📥 Download the full report here: https://www.parksassociates.com/products/whitepapers/resident-demand-for-technology-evaluating-amenity-fees

Something amazing happened this month... Groove Technology Solutions was awarded the 2025 L&I Dealer Dedication Award fr...
06/23/2025

Something amazing happened this month... Groove Technology Solutions was awarded the 2025 L&I Dealer Dedication Award from DIRECTV! 🙌🎉

We’re incredibly honored to receive this recognition, which celebrates our team’s dedication to delivering the best customer support and technology solutions in the hospitality and institutional space.

A huge thank you to DIRECTV for this honor—and to our amazing team and clients who make it all possible! 💙

Retrofitting isn’t just about updating buildings—it’s about reimagining the future of how we live.Our partner Della OS i...
06/05/2025

Retrofitting isn’t just about updating buildings—it’s about reimagining the future of how we live.

Our partner Della OS is doing just that. Their latest blog dives into how they’re transforming multifamily housing with smart tech and sustainable upgrades, creating smarter, greener, more connected communities.

👉 Check out “Retrofitting the Future: How Della is Meeting the Moment in Multifamily Housing”: https://www.dellaconnect.com/blog/retrofitting-the-future-how-della-is-meeting-the-moment-in-multifamily-housing

🌟 We’re starting the week on a high note with a five-star review, and another shoutout to our outstanding team!Thank you...
06/02/2025

🌟 We’re starting the week on a high note with a five-star review, and another shoutout to our outstanding team!

Thank you, Tracy, for the kind words and trust. Ray is the best and we're so happy he could help.

Here’s to continued excellence and happy clients!

We want to give a big THANK YOU to all of our amazing sponsors who helped make the Groove Multifamily Summit such a succ...
05/22/2025

We want to give a big THANK YOU to all of our amazing sponsors who helped make the Groove Multifamily Summit such a success! 🙌

Your support means the world to us and played a huge role in bringing the event to life. From inspiring conversations to meaningful connections, none of it would’ve been possible without you.

We’re grateful to have such incredible partners alongside us. Here's to shaping the future of multifamily—together! 💡

That’s a wrap! 🙌 The 2025 Groove Multifamily Summit brought together some of the brightest minds in the industry to expl...
05/22/2025

That’s a wrap! 🙌 The 2025 Groove Multifamily Summit brought together some of the brightest minds in the industry to explore what’s next in multifamily technology - and we sure are walking away inspired.

Huge thank you to all of our sponsors, speakers, panelists, and attendees for making this such a meaningful event. The conversations, ideas, and connections made here are what drive the industry forward.

See you next year!

After yesterday’s vendor panel, we dove even deeper into the world of property technology—this time through the lens of ...
05/21/2025

After yesterday’s vendor panel, we dove even deeper into the world of property technology—this time through the lens of the owner/operator.

This dynamic discussion covered what’s working, what’s not, and how leaders are using tech to streamline operations, improve resident experience, and stay ahead of the curve.

Big thanks to our incredible panelists for bringing the real-world perspective that makes conversations like these so valuable.

We’re still buzzing from yesterday’s incredible panel discussions at the Groove Multifamily Summit!Our panelists brought...
05/21/2025

We’re still buzzing from yesterday’s incredible panel discussions at the Groove Multifamily Summit!
Our panelists brought bold ideas and valuable insights to the table.
Grateful to everyone who contributed to such thoughtful, forward-looking conversations.

Our very own President & CEO, Lance Platt, kicked off the Groove Multifamily Summit today with an inspiring message abou...
05/20/2025

Our very own President & CEO, Lance Platt, kicked off the Groove Multifamily Summit today with an inspiring message about the future of multifamily technology and the power of partnership.
A great start to a great day!

The Groove Multifamily Summit is officially underway here in Salt Lake City! We’re thrilled to welcome our attendees for...
05/20/2025

The Groove Multifamily Summit is officially underway here in Salt Lake City!
We’re thrilled to welcome our attendees for a few days of big ideas, tech insights, and great conversations. Stay tuned for highlights from the event!

Bryce and Aaron from Groove had a blast at the InterFace Multifamily Development Exchange in sunny Palm Beach Gardens, F...
05/16/2025

Bryce and Aaron from Groove had a blast at the InterFace Multifamily Development Exchange in sunny Palm Beach Gardens, FL! ☀️ They swear they did a little work too… 😉
Huge thanks to everyone who made it such a fun and inspiring event.

📍 We're at the Best Western Hotels East Regional Meeting in Myrtle Beach, SC!Stop by Booth #74 and say hello to Tracy M...
05/13/2025

📍 We're at the Best Western Hotels East Regional Meeting in Myrtle Beach, SC!
Stop by Booth #74 and say hello to Tracy Martin from the Groove team! He’s there to share how we help properties stay connected, efficient, and guest-ready.
👋 Don’t miss the chance to learn more and connect!

Address

6849 700 W Ste 100
Midvale, UT
84047

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+13853344390

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Our Story

For more than a decade, Groove has been a leading provider of DIRECTV services in commercial and hospitality. Our solutions-oriented approach has led to a broad offering of technology solutions tailored to demanding customers who are value oriented. While our early years were shaped by our efforts to survive, we ultimately found the place where our employees could thrive. Today Groove is a dependable and trusted leader in technology implementations in the commercial, lodging, and institution industries.