Shadow Light Creative

02/16/2026

Looking back through projects I've done over these last 15+ years of working in video/film production - thought I'd share some.

Here's an NPR Tiny Desk submission video I filmed just over a year ago for an extremely talented artist Kelly Morris (KELLY) that gained over 20k views across platforms!

If you need any video, social media content, photography, etc. - Don't hesitate to reach out! My team and I do it all.

Side Note: *DEFINITELY* reach out if you need any video done in a tropical location :)

Hope you're having a great week - thanks for checking this out and for following along the journey!

- Adam McMillan
Founder/Creative Director
Shadow Light Creative

Tiny Desk Contest Entry 2024 "If You Had My Soul" Written and Performed by Kelly MorrisFilmed by Adam McMillanRecorded & Mixed by Ryan Wolfgang Zimmerman Edi...

08/10/2025

Throwback to one of our many projects working with and - we produced this video celebrating the sale of the $1.3 million Ead family home by realtor Alan Estrada!

Such a fun shoot working with a great group of people. Congrats again to everyone! 🥂🎉✨

11/25/2024

We have been working on a documentary (in progress) sharing some of the countless stories from our Western North Carolina community in the aftermath of Hurricane Helene.

We are excited to share that a portion of this documentary will debut at SOULSHINE, a special hurricane benefit concert presented by Dave Matthews Band and Warren Haynes at Madison Square Garden in NYC!

This one-of-a-kind event will feature artists
— Dave Matthews Band
— Nathaniel Rateliff & The Night Sweats
— Mavis Staples
— Susan Tedeschi
— Derek Trucks
— Trey Anastasio
— Goose
— Robert Randolph
— Joe Russo
— Troy "Trombone Shorty" Andrews & Orleans Avenue

It's going to be an incredible show and I'm honored to have the opportunity to participate in any way. The documentary means a lot to me as a personal endeavor. I have loved my Asheville and WNC community for so long and owe so much to this amazing place - and the loving and resilient people.

There is still so much to do to rebuild and so many needs. If you are in a position to be able to donate, please do.

Special Thanks to our local partner non-profit Iamavl 🙏🪽
“Don’t Rebuild Without It” 💪❤️

The sold-out “SOULSHINE” benefit concert, supporting relief and recovery efforts in Western North Carolina and Florida after Hurricanes Helene and Milton, wi...

02/27/2024

Music Video Asheville is accepting submissions again! Here’s a video we did of last year’s event, produced by Iamavl!

They’re accepting submissions March 1 through May 31!

Hopefully we’ll see you there! 🎥🙌❤️

02/22/2024

It's here... KELLY song premiere for NPR's Tiny Desk Contest!

Live performance video of "If You Had My Soul" recorded by at The Space in Charleston, SC. We hope you enjoy ❤

Full video: https://youtu.be/Ic9-w2HnOGU?si=_mrJF8xKNfNoXZGm

01/13/2024

We are forever grateful to do this work.
Our clients are amazing, and we love collaborating with our ever-growing community of fellow creatives, entrepreneurs, and small business owners to help bring their dreams to life.

From our crew of "dreamers" to you and yours…. Thank You all for your continued trust in our team and our vision. We look forward to all the new connections and exciting adventures in store for 2024! 🙏🔥🙌

12/22/2023

The music video for "MAGNOLIA ROSES" is out NOW!

The Mobros + Shadow Light Creative

Director: Kelly MorrisCo-Director & Cinematographer: Adam McMillan / Shadow Light CreativeEditing & Color Grading: Kelly MorrisMixed & Mastered: Jeremy Fergu...