Affiliated Media

10/18/2018

This news is a few weeks old, but it's interesting to see how the business of audio entertainment continues to evolve?!

The deal for the satellite radio giant to take over Pandora is expected to close in the first quarter of 2019. Last year, SiriusXM invested $480 million in Pandora.

08/21/2018

Sports Radio gets a shout-out in today's NY Times....with special mention to Radio stations in Portland, OR

Sports is a niche area in radio over all, but it is increasingly attractive to marketers who want to reach an engaged audience that is primarily male.

08/15/2018

Not sure this is a good thing for Spotify advertisers?!

Digital audio ad wars heats up, as Spotify moves to establish dominance against rival Pandora with new feature that allows them to skip ads

05/21/2018

An interesting read from Deloitte on Digital Media Trends...

​Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?

04/18/2018

Tegna, well said.

03/21/2018

The 50-plus demographic controls over 51 percent of all consumer spending...something to think about when planning your advertising.

The over 50 demographic is largely ignored in advertising.

01/22/2018

More changes affecting FB and social media...

The changes the social network recently made to its news feed has some advertisers thinking there will be opportunities for growth in video.

11/17/2017

Interesting times in the broadcast radio world...

Few media companies offer the time-honored pedigree of CBS Radio, which launched in 1928 as the Columbia Broadcasting System by William S. Paley. Now, as the sun sets on the

11/09/2017

Technology...ain't it amazing?

Nestlé Waters has tested targeted audio promos.

09/26/2017

Overnight ratings are the only "dinosaur" in TV, writes the network chairman, who reveals how time-shifted viewing and digital revenue are reinventing his business: "Our shows have a starting line but no finish line."

09/24/2017

The world of media continues to evolve...

A spate of departures by celebrity editors suggests that the romance of the industry has faded, as magazines grasp for new revenue streams.

09/01/2017

This should make going to the bathroom during a commercial break interesting...

Already prevalent online, shorter ads are seen as a way to address shorter attention spans, and eventually reduce the length of commercial breaks.

08/21/2017

Oh yes, he said that...

06/22/2017

The future of TV?

Will live programming, streamed online, help TV networks keep up with Netflix and Amazon? Hulu's new service aims to answer that question.

06/16/2017

Are you listening to streaming internet radio?

Revenue was up 52 percent for the streaming company in 2016, but its revenue growth has slowed and its losses are mounting ahead of an expected move to go public.

06/13/2017

We're seeing a definite pattern here...

As turnarounds go, this one is a disaster. At radio giant Cumulus Media, things have gone from bad to worse. A quick look at the stock price tells the tale. When former Chief Executive Lew Dickey e…

05/31/2017

Worth reading...

With more people listening to internet music services, giants like iHeartRadio are scrambling to adapt and convert Wall Street skeptics.

04/26/2017

So many changes in the world of media...

Trent Dilfer, Jayson Stark and Ed Werder were among the numerous big names laid off.

04/26/2017

Instagram, now with 700 million users, resembles Facebook in 2009 to 2012, when it went from being something people used occasionally to something they use every day.

04/26/2017

Oh, my...

The biggest operator of radio stations in the U.S., the iHeartRadio parent headed by Bob Pittman of MTV fame, will include language in its next quarterly report warning investors that it may not survive another year, according to a regulatory filing.

04/13/2017

Coming soon...

04/05/2017

https://www.nytimes.com/2017/04/05/technology/online-ad-industry-self-reflection.html

It’s easy to hate digital ads, especially the personalized ads that follow you across the internet. But they’re creating a more efficient advertising market.

03/14/2017

Pandora vs. Spotify...the battle rages on!

https://www.fastcompany.com/3068852/getting-hands-on-with-pandoras-long-awaited-answer-to-spotify

Pandora is taking on Spotify with sleek design and data science muscle. But can it compete this late in the game?

02/26/2017

Big Brother is watching you watch...

https://www.nytimes.com/2017/02/25/business/media/tv-viewers-tracking-tools.html?ref=business&_r=0

Several companies, eager to help brands more efficiently spend advertising money, use devices to track viewing habits in surprisingly granular detail.

02/02/2017

The broadcast radio business continues to evolve...

http://www.entercom.com/cbs-corporation-and-entercom-announce-merger-of-cbs-radio-with-entercom-to-create-preeminent-radio-platform #.WJOxQrYrLuT

Deal Creates Scale and Reach Across the U.S., with a Nationwide Footprint of 244 Stations, Including 23 of the Top 25 Markets New York, NY and Bala Cynwyd,

02/02/2017

We didn't see this coming...

E-book reading is falling out of favor, sales are way down. People prefer reading printed books...who knew?

https://www.bloomberg.com/news/articles/2017-01-26/german-media-giant-betting-on-ink-and-paper-as-e-books-falter

Remember books — you know, those things printed in ink on paper? They’ve been killed by the advent of e-readers such as the Amazon Kindle, right? Nope. Sales of physical books have risen for the past three years in the U.S., and Thomas Rabe sees big profits in selling them. Publishing “is and will r...

01/19/2017

HGTV...the #3 cable network in America?!

https://www.bloomberg.com/view/articles/2017-01-05/why-americans-long-to-live-in-an-hgtv-home

It's an uncynical world where anything that falls apart can be revived.

01/04/2017

Fascinating article...check out the video clip to see what the "Most Interesting Man in the World" is up to these days!

http://adage.com/article/cmo-strategy/ad-stars-switch-brands/307324/

Spokesmen for Verizon and Dos Equis switched sides. Is there anything the brands can do to stop them?

12/07/2016

Just when you thought you had the media puzzle figured out...

http://rss.cnn.com/~r/rss/money_topstories/~3/KCxzD6s9DJ8/index.html

Online radio pioneer Pandora has been a rumored takeover target for awhile. And investors are once again betting that Sirius XM -- the home of Howard Stern that's backed by media mogul John Malone -- could be a likely suitor.

12/03/2016

As businesses spend more money on digital marketing, many advertisers worry that their online ads will appear on politically controversial or inappropriate websites. Here's an interesting article from today's NY Times on that very subject...

http://www.nytimes.com/2016/12/02/business/media/breitbart-vanguard-ads-follow-users-target-marketing.html?ref=business&_r=0

How does a progressive company find itself pitched on a hard-right website? A third-party ad network is using consumer data and targeting technology.

11/23/2016

Facebook is in a bit of hot water with advertisers...

http://www.adweek.com/news/television/marketers-hold-facebook-accountable-measurement-flubs-174760

10/28/2016

And the hits just keep on coming...

http://www.nytimes.com/2016/10/28/business/media/buyouts-wall-street-journal-bad-news-for-newspapers.html?ref=todayspaper&_r=0

News publications continue to be pummeled by rapidly declining print advertising revenue, and newsrooms everywhere are scrambling.

09/30/2016

Affiliated Media, Oregon’s largest independent media firm is now open in Bend. Not familiar with our company? Not to worry, you soon will be. We coordinate the marketing and advertising for over 50 local and regional companies. Our client roster reads like a “who’s who” of some the best-known and most successful businesses in Oregon and Washington.

Unlike a conventional advertising agency, our staff is comprised solely of people who’ve spent decades working inside the media industry. TV, Radio, Outdoor, Print, Digital, you name the medium and we’ve got the insider knowledge that others don’t.

Best of all, our services come free of charge to all of our clients! (No kidding) Our clients never sign a contract or pay monthly retainers or hourly fees. It’s an entirely different approach to media and advertising…and businesses truly love it!

If you’re interested in learning more about our no-cost, results-based advertising formula, visit our website and discover why more smart companies are moving their marketing and advertising to Affiliated Media.

www.affmedia.com