09/18/2025
✈️ How do you convince people to fly local instead of driving to another airport?
For our latest project with Rochester International Airport - Rochester, MN, we decided to find out by hauling around a pair of airplane seats all over southeast Minnesota.
Two production days. The hottest weather of the summer. One run-in with TSA. And a lot of Sarah McLachlan.
Here’s a peek at how we brought this campaign to life, building on our successful and award-winning "Flocal" campaign from last year.