MOTOR Trusted Automotive Data Since 1903.

As part of MOTOR’s commitment to empowering the automotive industry, MOTOR GPS—Guides, Publications, Webinars, Podcasts and Solutions—provides a comprehensive suite of resources designed to inform, inspire, and support professionals.

The driver shortage is forcing fleets to get creative.Nearly 80% of U.S. freight operators are already adjusting their f...
08/08/2025

The driver shortage is forcing fleets to get creative.

Nearly 80% of U.S. freight operators are already adjusting their freight strategies—shifting delivery windows, rebalancing loads and changing shift times—just to keep trucks moving.

Dive into how fleets are adapting in real-time:
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Over half of freight operators have opted for tactical adjustments, such as changing shift times, rebalancing loads or revising schedules.

Technology doesn’t just move fast—it moves faster every year. This feature captures how fleet managers, once focused on ...
08/08/2025

Technology doesn’t just move fast—it moves faster every year. This feature captures how fleet managers, once focused on basic vehicle specs, now face a torrent of innovations reshaping every part of fleet operations.

Curious how to keep up without getting overwhelmed?
🔗 Read the full story in this MOTOR Magazine article:

Running a commercial vehicle fleet was a pretty straightforward affair back in the day. It was demanding, of course. But in terms of technology, it was a far simpler time. That’s because there wasn’t really a whole lot of technology out there. Spec’ing a truck boiled down to selecting a make a...

The smarter our vehicles get, the more complex the questions become.From data access to driver privacy, smart mobility i...
08/07/2025

The smarter our vehicles get, the more complex the questions become.

From data access to driver privacy, smart mobility is forcing the industry to rethink what safety means in a connected world.

🔗 Learn more in this MOTOR Magazine article:

Connected vehicles bring new cybersecurity risks. Discover why trust, privacy and safety must lead the future of smart mobility.

From one man and a single lift to three bays and steady growth—even through a pandemic.Autovisions is proof that custome...
08/06/2025

From one man and a single lift to three bays and steady growth—even through a pandemic.

Autovisions is proof that customer-first service, honest communication, and a few handwritten thank-you notes still go a long way.

Read this MOTOR Magazine article to learn how Nathan Bryant built a shop that’s growing on trust:

Englewood‑based Autovisions has proved that even a pandemic and roller‑coaster economy can’t derail a shop built on customer service.

What does it take to keep labor times accurate?Hands-on work, real vehicles and field visits like this one to the SEMA G...
08/05/2025

What does it take to keep labor times accurate?

Hands-on work, real vehicles and field visits like this one to the SEMA Garage. Learn how the MOTOR team put precision into practice.

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At MOTOR, our dedication to precision and accuracy is not only a mindset—it extends directly to the customers we serve and the industry at large. That dedication was put into action when members of our Collision Estimating Labor team visited the SEMA Garage in Plymouth, Michigan, for a hands-on in...

ADAS technology is evolving fast—and the industry needs shared standards to keep up.That’s why MOTOR is proud to collabo...
08/05/2025

ADAS technology is evolving fast—and the industry needs shared standards to keep up.

That’s why MOTOR is proud to collaborate with leaders from MEMA and SEMA to help shape the future of repair procedures, service documentation and ADAS calibration best practices.

Learn how partnership is powering progress:
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MOTOR contributes to unified ADAS efforts at the MEMA–SEMA Symposium, supporting industry-wide progress on calibration and repair standards.

Cybersecurity isn’t a solo act.Partnerships—and purpose—are shaping how the auto industry stays secure.Read how tech lea...
08/04/2025

Cybersecurity isn’t a solo act.

Partnerships—and purpose—are shaping how the auto industry stays secure.

Read how tech leaders are building a smarter, safer future together:
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A decade after joining MCWT, Nuri Hannan is forging her path in cybersecurity, and inspiring the next generation of women in tech.

Thermal + fused camera technology is helping Pedestrian AEB systems “see” more clearly—and respond faster.Explore how th...
08/01/2025

Thermal + fused camera technology is helping Pedestrian AEB systems “see” more clearly—and respond faster.

Explore how this advancement is reshaping road safety and contributing to a smarter, safer future:
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Thermal infrared technology is revolutionizing pedestrian detection systems and will play a key role in meeting NHTSA’s new standards.

The driver shortage isn’t slowing down—but U.S. fleets aren’t standing still.From shorter hauls to smarter scheduling, o...
07/31/2025

The driver shortage isn’t slowing down—but U.S. fleets aren’t standing still.

From shorter hauls to smarter scheduling, operators are rewriting their freight playbooks. Discover how logistics leaders are responding—and what it could mean for the rest of the supply chain.

🚛 Read more:

Over half of freight operators have opted for tactical adjustments, such as changing shift times, rebalancing loads or revising schedules.

🚨 LAST CHANCE TO VOTE! 🚨Today is the final day to cast your vote for the 2025 MOTOR Top 20 Awards.Let’s recognize the pr...
07/31/2025

🚨 LAST CHANCE TO VOTE! 🚨
Today is the final day to cast your vote for the 2025 MOTOR Top 20 Awards.
Let’s recognize the products that are transforming the automotive industry.
Vote before midnight 👉 https://hubs.ly/Q03zxsl50

To MOTOR's interns: THANK YOU for your creativity and hard work! You’re not just learning; you’re becoming tomorrow’s ch...
07/31/2025

To MOTOR's interns: THANK YOU for your creativity and hard work! You’re not just learning; you’re becoming tomorrow’s changemakers! From bold ideas to behind-the-scenes hustle, our interns have made a lasting impact on MOTOR.

07/30/2025

Empty bays aren’t just a problem, they’re a signal to re-evaluate how your shop is staffed, how your techs are scheduled, and how well your tools are working together.

Check out this recent MOTOR article to learn what it really costs to run at half capacity—and what smart shops are doing to fix it.

📘 Read it here:

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Our Story

Founded in 1903 as a monthly newsletter, MOTOR has grown to become one of the world’s premiere suppliers of automotive data. MOTOR empowers businesses in an ever-changing industry by aggregating, standardizing and linking automotive data.

MOTOR provides the platform, data and insight trusted to keep every vehicle on the road, maximizing uptime and optimizing cost.

From the nation’s leading fleets to single-location repair shops, MOTOR builds close partnerships to match accurate, thorough and timely information with each client's needs.