Industry Index

Industry Index The Industry Index by DMR allows marketers to quickly, easily and reliably find the best-of-breed technology solutions they need. The way that marketers and MarTech/AdTech companies connect is broken.

Industry Index is fixing that. We are the first to focus 100% on MadTech, delivering resources that inform, create clarity, and unify buyers and sellers. More than 90,000+ industry professionals rely on us to navigate and connect through products including:

• Big data market intelligence reports
• Company discovery and comparison tools
• User-generated reviews
• Custom research and content
• Industry news and category overviews

Consumers demand top-notch content — Native Advertising has the ability to match a user's environment with styling and c...
03/28/2018
Native Advertising Grows Up

Consumers demand top-notch content — Native Advertising has the ability to match a user's environment with styling and content. Irrelevance and annoyance, be gone. Read the full blog by Francis Turner of ADYOULIKE.

https://industryindex.com/article/native-advertising-grows-up

There once was a time when publishers and advertisers doubted Native Advertising’s ability to scale – but recent numbers have shown these doubts eroding. No longer considered a volatile advertising practice, the universal adoption of programmatic demonstrates that it is as an important tool for ...

"Most organization are already feeling the pinch of the real challenge of GDPR — a tight deadline for compliance — has h...
02/14/2018
GDPR: The Law, The Myth, The Legend — 5 Common Misperceptions

"Most organization are already feeling the pinch of the real challenge of GDPR — a tight deadline for compliance — has hit them hard." Read our new blog by WSO2 that covers the regulations and identifies the common misperceptions.

https://industryindex.com/article/gdpr-the-law-the-myth-the-legend-5-common-misperceptions

There’s much talk and debate around the implications of the EU’s newly established law, General Data Protection Regulation (GDPR). The regulations, which go into effect May 2018, are essentially designed to harmonize data privacy laws across the European Union, reshaping how organizations across...

New blog thanks to Ivan Guzenko CEO of SmartyAds. How will blockchain conquer ad fraud?  https://industryindex.com/artic...
01/31/2018
Conquering Ad Fraud with Blockchain Technology

New blog thanks to Ivan Guzenko CEO of SmartyAds. How will blockchain conquer ad fraud? https://industryindex.com/article/conquering-ad-fraud-with-blockchain-technology

Blockchain has been positioned as the ultimate solution to the many faces of fraud in MarTech and AdTech. Within the industry, a bright promise of a decentralized future has led to a spurt of blockchain initiatives. For many years marketers have been left to deal with the pressing issues of bot-traf...

New blog… just for you. We're just helping you get through your #humpdayExplore: 1. How valuable is Audience Data?2. Wha...
01/24/2018
The Importance of Audience Data

New blog… just for you. We're just helping you get through your #humpday

Explore:
1. How valuable is Audience Data?
2. What is the most valuable type of Audience Data to collect?
3. How willing are consumers to give up their data?
4. Which tech partners can help to build strong Audience Data foundations?

Pretty much, what does it all mean? Read now.

https://industryindex.com/article/the-importance-of-audience-data

If your marketing strategy were a Tesla, your Audience Data would be its battery pack. Why a battery pack? A Tesla battery pack not only powers an electric car – but also a home, or even an island. Similarly, audience data will not only help you to better understand who is engaging with your brand...

VideoAmp
01/08/2018

VideoAmp

SURVEY SAYS! In 2018, half of marketers will try a cross-screen platform (CSP) for all TV + digital video advertising; 58% will increase usage and 63% will increase spend on this new breed of platform https://hubs.ly/H09CVbZ0 cc Industry Index #OTT #ConnectedTV #AdvancedTV #CES2018

VideoAmp
01/05/2018

VideoAmp

SURVEY SAYS! In 2018, half of marketers will try a cross-screen platform (CSP) for all TV + digital video advertising; 58% will increase usage and 63% will increase spend on this new breed of platform https://hubs.ly/H09BNJG0 cc Industry Index #OTT #ConnectedTV #AdvancedTV

On a snowy Thursday, what could be better than NEW RESEARCH! Download the latest from VideoAmp conducted by Industry Ind...
01/04/2018
VideoAmp

On a snowy Thursday, what could be better than NEW RESEARCH! Download the latest from VideoAmp conducted by Industry Index: The Convergence of TV & Video and The Emergence of the Cross-Screen Platform.

NEW RESEARCH! Our survey of brand-direct and agency marketers conducted by Industry Index reveals demand for a unified platform for the planning, buying and measurement of all TV and video advertising --> https://hubs.ly/H09zZj10 #OTT #ConnectedTV #AdvancedTV

Evolution, adaption, impact, convenience, there is no denying that mobile has laid its foundation. With the point at the...
11/28/2017
Stop Calling it "Mobile" Marketing

Evolution, adaption, impact, convenience, there is no denying that mobile has laid its foundation. With the point at the recent Roundtable - mobile marketing has merged into marketing and it's time to stop differentiating the strategy. Read the Roundup now.

https://www.industryindex.com/article/stop-calling-it-mobile-marketing

Roundtable Roundup: One-to-One Marketing and Mobile Retargeting, Device ID, Influencer Marketing and Social Media Tech, and Location Intelligence and Geofencing

11/02/2017
Pick a Number... Any Number

Pick a Number… Any Number: 1… 3… 10… 90…129 billion. At the Blockchain Revolution Roundtable we asked each participants to choose a number relevant to the discussion, watch now to learn the reason behind the numbers. Watch now!
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GroupM Worldwide, Hearst MadHive, NYIAX Inc., Rebel AI, SmartyAds, Verif-y, Inc.

https://youtu.be/XP7q-7tLQOU

This video is about Pick a Number... Any Number

Join us for the long-awaited Mobile Marketing Roundtable on November 15th, presented by DMA and Registria. Industry Inde...
11/01/2017
DMA Marketing Roundtable - New York, New York - Networking Event | thedma.org

Join us for the long-awaited Mobile Marketing Roundtable on November 15th, presented by DMA and Registria. Industry Index will lead the discussion with our curated panel on: 1:1 Mobile Marketing, Device ID, Influencer Marketing and Social Tech, Location Intelligence and Geofencing. Reserve your ticket here: https://thedma.org/events/communities/new-york-marketing-roundtable/

Join DMA for a day of marketing insights and networking in New York, New York! This free marketing event will feature a keynote presentation, case studies and more.

Tickets are almost SOLD OUT for tomorrow's Roundtable. But, there's still time — reserve your ticket now. The Blockchain...
10/24/2017
Roundtable: The Blockchain Revolution?

Tickets are almost SOLD OUT for tomorrow's Roundtable. But, there's still time — reserve your ticket now. The Blockchain Revolution? Understanding its impact and applications for MadTech.

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

Don't miss our Roundtable next Wednesday. There's limited space left! Join the conversation and find out if blockchain i...
10/20/2017
Roundtable: The Blockchain Revolution?

Don't miss our Roundtable next Wednesday. There's limited space left! Join the conversation and find out if blockchain is ready to evolve from buzzword to widespread adoption.

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

We are one week away from the next Roundtable — and tickets are selling out. As blockchain promises to shake MadTech's t...
10/17/2017
Roundtable: The Blockchain Revolution?

We are one week away from the next Roundtable — and tickets are selling out. As blockchain promises to shake MadTech's transparency and fraud issues, this is a hot topic… and a hot ticket. Don't miss this opportunity. RSVP TODAY!

Participants include: Hearst Digital Media, GroupM Worldwide, NYIAX Inc., MadHive, Rebel AI, SmartyAds, Blockchain of Things.

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

Bill Alena, CRO at The Meet Group thinks that mobile header bidding is on its way. Read our full blog: Now In MadTech: I...
10/16/2017
Now In MadTech: In-App Header Bidding

Bill Alena, CRO at The Meet Group thinks that mobile header bidding is on its way. Read our full blog: Now In MadTech: In-App Header Bidding.

https://www.industryindex.com/article/Now-In-MadTech-In-App-Header-Bidding

The way that marketers and MarTech/AdTech companies connect is broken. Industry Index is fixing that. We are the first to focus 100% on MadTech, delivering resources that inform, create clarity, and unify buyers and sellers. More than 70,000 industry professionals rely on us to navigate and connect…

"Today, in-app AdTech trails more established desktop ecosystems, but what about tomorrow? Header bidding is bringing mo...
10/13/2017
Now In MadTech: In-App Header Bidding

"Today, in-app AdTech trails more established desktop ecosystems, but what about tomorrow? Header bidding is bringing mobile to the next stage." Read Bill Alena CRO at The Meet Group's expectations as the industry is on the road to widespread in-app header bidding implantation.

https://www.industryindex.com/article/Now-In-MadTech-In-App-Header-Bidding

The way that marketers and MarTech/AdTech companies connect is broken. Industry Index is fixing that. We are the first to focus 100% on MadTech, delivering resources that inform, create clarity, and unify buyers and sellers. More than 70,000 industry professionals rely on us to navigate and connect…

When at dmexco we conducted a survey to learn about Artificial Intelligence Perceptions - adoption, messaging, and impac...
10/11/2017

When at dmexco we conducted a survey to learn about Artificial Intelligence Perceptions - adoption, messaging, and impact for technology companies. Thanks for referring to our study Magnetic.

So what are the benefits of #AI? That's the question that Industry Index and WisePR recently posed to #AdTech industry leaders: http://ow.ly/Mspt30fIxFo

October 25th Roundtable: The Blockchain Revolution? Understanding Blockchain's impact and applications for MadTech. Rese...
10/09/2017
Roundtable: The Blockchain Revolution?

October 25th Roundtable: The Blockchain Revolution? Understanding Blockchain's impact and applications for MadTech. Reserve your ticket today!

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

10/05/2017
Chris Cunningham CRO Unacast

Chris Cunningham CRO Unacast

Industry Index sat down with Chris Cunningham CRO at Unacast. We asked him: • What is your company's unique selling point (USP) • Who is your target clientel...

Blockchain is an emerging and potent topic, reserve your tickets for our upcoming Roundtable on October 25 in NYC. We br...
10/05/2017
Roundtable: The Blockchain Revolution?

Blockchain is an emerging and potent topic, reserve your tickets for our upcoming Roundtable on October 25 in NYC. We bring together an impressive panel that mixes technologist, publishers, and marketers to have a dynamic discussion.

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

"A unified marketplace would result in the highest yield for an impression, versus an unconsolidated second-price auctio...
10/04/2017
Taking the Leap to a Unified Market

"A unified marketplace would result in the highest yield for an impression, versus an unconsolidated second-price auction approach across multiple partners. It would also reduce browser-based header bidding page load times, increasing site views, customer satisfaction, and online sales." Read our newest blog by Maggie Neuwald VP, Enterprise Accounts at MediaMath.

https://industryindex.com/article/taking-the-leap-to-a-unified-market

The way that marketers and MarTech/AdTech companies connect is broken. Industry Index is fixing that. We are the first to focus 100% on MadTech, delivering resources that inform, create clarity, and unify buyers and sellers. More than 70,000 industry professionals rely on us to navigate and connect…

10/04/2017
Marc Fenty VP, Director OHH at Horizon Media

Marc Fenty VP, Director OHH at Horizon Media

Industry Index sat down with Marc Fenty, VP Director OOH at Horizon Media. We asked him: • What is your company's unique selling point (USP) • Who is your ta...

10/03/2017
Michael Beach CEO at Cross Screen Media

Michael Beach CEO at Cross Screen Media

Industry Index sat down with Michael Beach, CEO at Cross Screen Media. We asked him: • What is your company's unique selling point (USP) • Who is your target...

10/02/2017
What Are Your Future Predictions?

What Are Your Future Predictions?

Chris Cunningham — CRO at Unacast: There will be a core- or singular-currency around device ID that the entire ecosystem can trade and verify on. Michael Bea...

Roundtable: The Blockchain Revolution? Reserve your ticket today for Oct. 25th. Learn about this evolution. http://ow.ly...
10/02/2017
Roundtable: The Blockchain Revolution?

Roundtable: The Blockchain Revolution? Reserve your ticket today for Oct. 25th. Learn about this evolution. http://ow.ly/sYJ030fzI6I

Understanding Blockchain's impact and applications for MadTech
Blockchain promises to shake MadTech’s transparency and fraud issues once and for...

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Industry Index is the intelligence company that’s making sense of Marketing, Advertising, and Data technologies.

Discovering, decoding, and interpreting the technographic data of MADtech is our science. We gather, quantify and organize unique insights for and about publishers, advertisers, and technology companies. Our evidence-based insights are the new standard for understanding the growth and trajectory of modern industries, competitors, prospects, and markets.

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