Industry Index

04/26/2018

VideoAmp

VideoAmp

eMarketer's new SVOD Video Landscape Report quotes research from VideoAmp. Read the report here: https://hubs.ly/H0bR8lQ0.

04/10/2018

Discovery: Matt Bassett from Industry Index

“Technology stacks are becoming more of a focus for businesses that even five years ago weren’t taking it seriously.” Small Planet talked with our very own, Matt Bassett, read the full feature and lean more about what Industry Index is up to...

https://industryindex.com/article/discovery-matt-bassett-from-industry-index

03/29/2018

First Annual TV & Video Advertiser Survey Report Request

Webinar: VideoAmp White Paper Revealed. Join us for this exclusive opportunity when Industry Index' CEO will join VideoAmp's Chief Strategy Officer to present the ground-breaking research study that enabled the acquisition of 700 MQL in the first week along. Register for the April 5th Webinar.

https://bit.ly/2pO5Wio

03/28/2018

Native Advertising Grows Up

Consumers demand top-notch content — Native Advertising has the ability to match a user's environment with styling and content. Irrelevance and annoyance, be gone. Read the full blog by Francis Turner of ADYOULIKE.

https://industryindex.com/article/native-advertising-grows-up

There once was a time when publishers and advertisers doubted Native Advertising’s ability to scale – but recent numbers have shown these doubts eroding. No longer considered a volatile advertising practice, the universal adoption of programmatic demonstrates that it is as an important tool for ...

02/14/2018

GDPR: The Law, The Myth, The Legend — 5 Common Misperceptions

"Most organization are already feeling the pinch of the real challenge of GDPR — a tight deadline for compliance — has hit them hard." Read our new blog by WSO2 that covers the regulations and identifies the common misperceptions.

https://industryindex.com/article/gdpr-the-law-the-myth-the-legend-5-common-misperceptions

There’s much talk and debate around the implications of the EU’s newly established law, General Data Protection Regulation (GDPR). The regulations, which go into effect May 2018, are essentially designed to harmonize data privacy laws across the European Union, reshaping how organizations across...

01/31/2018

Conquering Ad Fraud with Blockchain Technology

New blog thanks to Ivan Guzenko CEO of SmartyAds. How will blockchain conquer ad fraud? https://industryindex.com/article/conquering-ad-fraud-with-blockchain-technology

Blockchain has been positioned as the ultimate solution to the many faces of fraud in MarTech and AdTech. Within the industry, a bright promise of a decentralized future has led to a spurt of blockchain initiatives. For many years marketers have been left to deal with the pressing issues of bot-traf...

01/24/2018

The Importance of Audience Data

New blog… just for you. We're just helping you get through your #humpday

Explore:
1. How valuable is Audience Data?
2. What is the most valuable type of Audience Data to collect?
3. How willing are consumers to give up their data?
4. Which tech partners can help to build strong Audience Data foundations?

Pretty much, what does it all mean? Read now.

https://industryindex.com/article/the-importance-of-audience-data

If your marketing strategy were a Tesla, your Audience Data would be its battery pack. Why a battery pack? A Tesla battery pack not only powers an electric car – but also a home, or even an island. Similarly, audience data will not only help you to better understand who is engaging with your brand...

01/08/2018

VideoAmp

SURVEY SAYS! In 2018, half of marketers will try a cross-screen platform (CSP) for all TV + digital video advertising; 58% will increase usage and 63% will increase spend on this new breed of platform https://hubs.ly/H09CVbZ0 cc Industry Index #OTT #ConnectedTV #AdvancedTV #CES2018

01/05/2018

VideoAmp

SURVEY SAYS! In 2018, half of marketers will try a cross-screen platform (CSP) for all TV + digital video advertising; 58% will increase usage and 63% will increase spend on this new breed of platform https://hubs.ly/H09BNJG0 cc Industry Index #OTT #ConnectedTV #AdvancedTV

01/04/2018

VideoAmp

On a snowy Thursday, what could be better than NEW RESEARCH! Download the latest from VideoAmp conducted by Industry Index: The Convergence of TV & Video and The Emergence of the Cross-Screen Platform.

NEW RESEARCH! Our survey of brand-direct and agency marketers conducted by Industry Index reveals demand for a unified platform for the planning, buying and measurement of all TV and video advertising --> https://hubs.ly/H09zZj10 #OTT #ConnectedTV #AdvancedTV

11/29/2017

Define Mobile Marketing

Want more videos from us? Good! Check out the full Mobile Marketing playlist: https://www.youtube.com/playlist?list=PLt8ekvaDcsZSTK3jZfwa87tjD2GO-1fx5

11/28/2017

Stop Calling it "Mobile" Marketing

Evolution, adaption, impact, convenience, there is no denying that mobile has laid its foundation. With the point at the recent Roundtable - mobile marketing has merged into marketing and it's time to stop differentiating the strategy. Read the Roundup now.

https://www.industryindex.com/article/stop-calling-it-mobile-marketing

Roundtable Roundup: One-to-One Marketing and Mobile Retargeting, Device ID, Influencer Marketing and Social Media Tech, and Location Intelligence and Geofencing

11/07/2017

Blockchain Reaction

Our Roundtable Roundup is live: Blockchain Reaction. Taking a deep dive into the discussion, including videos from the experts.

https://www.industryindex.com/article/roundtable-roundup-blockchain-for-madtech

Industry Index’ recent Roundtable, “The Blockchain Revolution: Understanding Blockchain's impact and applications for MadTech,” set out to find the roadmap between blockchain buzzword and widespread blockchain adoption.

11/06/2017

The Need for an Industry-Wide Blockchain Education

How does the MadTech industry get blockchain fully adopted? It was a consensus at the Blockchain Revolution Roundtable, that it all starts with education.

https://youtu.be/2KICilJNjrQ

This video is about — The Need for an Industry-Wide Blockchain Euducation

11/03/2017

Where's the [Blockchain] Market Pressure Coming From?

There is a call for increased transparency — where is the blockchain market pressure coming from? And, will blockchain ultimately solve for the lack of transparency in the space? Our Roundtable participants weigh in.

https://youtu.be/4pJFPgVUxK8

This video is about Where's the Market Pressure Coming From?

11/02/2017

Pick a Number... Any Number

Pick a Number… Any Number: 1… 3… 10… 90…129 billion. At the Blockchain Revolution Roundtable we asked each participants to choose a number relevant to the discussion, watch now to learn the reason behind the numbers. Watch now!
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GroupM Worldwide, Hearst MadHive, NYIAX Inc., Rebel AI, SmartyAds, Verif-y, Inc.

https://youtu.be/XP7q-7tLQOU

This video is about Pick a Number... Any Number

11/01/2017

DMA Marketing Roundtable - New York, New York - Networking Event | thedma.org

Join us for the long-awaited Mobile Marketing Roundtable on November 15th, presented by DMA and Registria. Industry Index will lead the discussion with our curated panel on: 1:1 Mobile Marketing, Device ID, Influencer Marketing and Social Tech, Location Intelligence and Geofencing. Reserve your ticket here: https://thedma.org/events/communities/new-york-marketing-roundtable/

Join DMA for a day of marketing insights and networking in New York, New York! This free marketing event will feature a keynote presentation, case studies and more.

10/24/2017

Roundtable: The Blockchain Revolution?

Tickets are almost SOLD OUT for tomorrow's Roundtable. But, there's still time — reserve your ticket now. The Blockchain Revolution? Understanding its impact and applications for MadTech.

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

10/20/2017

Roundtable: The Blockchain Revolution?

Don't miss our Roundtable next Wednesday. There's limited space left! Join the conversation and find out if blockchain is ready to evolve from buzzword to widespread adoption.

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

10/18/2017

Blockchain for a Better Tomorrow

As a primer to our Roundtable, next Wednesday the 25th read Jonathon Shaevitz's blog — What is blockchain? How does it work? What will the impact and applications be in MadTech?

https://industryindex.com/article/blockchain-for-a-better-tomorrow

Roundtable Primer: Understanding impact and applications for Blockchain in MadTech

10/17/2017

Roundtable: The Blockchain Revolution?

We are one week away from the next Roundtable — and tickets are selling out. As blockchain promises to shake MadTech's transparency and fraud issues, this is a hot topic… and a hot ticket. Don't miss this opportunity. RSVP TODAY!

Participants include: Hearst Digital Media, GroupM Worldwide, NYIAX Inc., MadHive, Rebel AI, SmartyAds, Blockchain of Things.

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

10/16/2017

Now In MadTech: In-App Header Bidding

Bill Alena, CRO at The Meet Group thinks that mobile header bidding is on its way. Read our full blog: Now In MadTech: In-App Header Bidding.

https://www.industryindex.com/article/Now-In-MadTech-In-App-Header-Bidding

The way that marketers and MarTech/AdTech companies connect is broken. Industry Index is fixing that. We are the first to focus 100% on MadTech, delivering resources that inform, create clarity, and unify buyers and sellers. More than 70,000 industry professionals rely on us to navigate and connect…

10/13/2017

Now In MadTech: In-App Header Bidding

"Today, in-app AdTech trails more established desktop ecosystems, but what about tomorrow? Header bidding is bringing mobile to the next stage." Read Bill Alena CRO at The Meet Group's expectations as the industry is on the road to widespread in-app header bidding implantation.

https://www.industryindex.com/article/Now-In-MadTech-In-App-Header-Bidding

The way that marketers and MarTech/AdTech companies connect is broken. Industry Index is fixing that. We are the first to focus 100% on MadTech, delivering resources that inform, create clarity, and unify buyers and sellers. More than 70,000 industry professionals rely on us to navigate and connect…

10/11/2017

When at dmexco we conducted a survey to learn about Artificial Intelligence Perceptions - adoption, messaging, and impact for technology companies. Thanks for referring to our study Magnetic.

So what are the benefits of #AI? That's the question that Industry Index and WisePR recently posed to #AdTech industry leaders: http://ow.ly/Mspt30fIxFo

10/09/2017

Roundtable: The Blockchain Revolution?

October 25th Roundtable: The Blockchain Revolution? Understanding Blockchain's impact and applications for MadTech. Reserve your ticket today!

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

10/05/2017

Chris Cunningham CRO Unacast

Chris Cunningham CRO Unacast

Industry Index sat down with Chris Cunningham CRO at Unacast. We asked him: • What is your company's unique selling point (USP) • Who is your target clientel...

10/05/2017

Roundtable: The Blockchain Revolution?

Blockchain is an emerging and potent topic, reserve your tickets for our upcoming Roundtable on October 25 in NYC. We bring together an impressive panel that mixes technologist, publishers, and marketers to have a dynamic discussion.

https://www.eventbrite.com/e/roundtable-the-blockchain-revolution-tickets-38127673899

Understanding Blockchain's impact and applications for MadTech Blockchain promises to shake MadTech’s transparency and fraud issues once and for all. Eventual widespread adoption is almost certain, but several challenges lie ahead. How does blockchain work? How does it apply to programmatic advertis...

10/04/2017

Taking the Leap to a Unified Market

"A unified marketplace would result in the highest yield for an impression, versus an unconsolidated second-price auction approach across multiple partners. It would also reduce browser-based header bidding page load times, increasing site views, customer satisfaction, and online sales." Read our newest blog by Maggie Neuwald VP, Enterprise Accounts at MediaMath.

https://industryindex.com/article/taking-the-leap-to-a-unified-market

The way that marketers and MarTech/AdTech companies connect is broken. Industry Index is fixing that. We are the first to focus 100% on MadTech, delivering resources that inform, create clarity, and unify buyers and sellers. More than 70,000 industry professionals rely on us to navigate and connect…

10/04/2017

Marc Fenty VP, Director OHH at Horizon Media

Marc Fenty VP, Director OHH at Horizon Media

Industry Index sat down with Marc Fenty, VP Director OOH at Horizon Media. We asked him: • What is your company's unique selling point (USP) • Who is your ta...

10/03/2017

Michael Beach CEO at Cross Screen Media

Michael Beach CEO at Cross Screen Media

Industry Index sat down with Michael Beach, CEO at Cross Screen Media. We asked him: • What is your company's unique selling point (USP) • Who is your target...

10/02/2017

Future Predictions for Location Intelligence

Future Predictions for Location Intelligence

10/02/2017

What Are Your Future Predictions?

What Are Your Future Predictions?

Chris Cunningham — CRO at Unacast: There will be a core- or singular-currency around device ID that the entire ecosystem can trade and verify on. Michael Bea...

10/02/2017

When Does Location Intelligence Cross The Line

What was the last targeted ad you received? When does Location Intelligence cross the line? At are last #MadTechRoundtable we asked our participants this questions.

10/02/2017

Roundtable: The Blockchain Revolution?

Roundtable: The Blockchain Revolution? Reserve your ticket today for Oct. 25th. Learn about this evolution. http://ow.ly/sYJ030fzI6I

Understanding Blockchain's impact and applications for MadTech
Blockchain promises to shake MadTech’s transparency and fraud issues once and for...

10/02/2017

Perceptions of Artificial Intelligence: Adoption, Messaging, and Impact for Tech Companies

Industry Index - Perceptions of Artificial Intelligence: Adoption, Messaging, and Impact for Tech Companies http://ow.ly/ttOl30fwNJ1

In partnership with ExchangeWire and Wise PR, we surveyed technology vendors across MadTech’s most concentrated conference to discover the truth...