08/27/2026
Music can change a kidâs life, but first, they need access to it.
That belief is at the heart of what LOYAL TO THE CRAFT, Nick Gross and the Gross Labs Foundation are building together: creating access, community and opportunity for the next generation of musicians.
Through school visits, mentorship, gear donations and experiences across the country, the mission is simple: leave every music community stronger than we found it.
And this is only the beginning.
LOYAL is also on a mission to build a purpose-driven drum brand where the instruments, artists, stories and community all work together to fuel the next generation.
Most recently, that mission brought the team to CHAMPS Charter High School in Los Angeles, connecting with young musicians and leaving behind new gear to keep them creating.
Create access. Build community. Fuel the next generation.
Stay tuned and follow for whatâs next.
FUEL THE HABIT.
