Round2 Communications

06/04/2012

The Blog

http://round2communications.wordpress.com/

06/14/2011

Affluent

Affluent

05/04/2011

Engaging Today's C-Suite

Today's business environment has changed dramatically. The paradigm has shifted from our hands and the consumer now controls the entire experience.

04/20/2011

Yahoo Guns for TV's Upfront Ad Dollars | Adweek

Yahoo Guns for TV's Upfront Ad Dollars | Adweek

Make room for another major player in the upcoming TV upfront season—Yahoo. The beleaguered portal is looking to significantly ramp up its original video output this year and–even more boldly—capture TV dollars. This week, Yahoo's gossip site omg!

04/12/2011

Google's Cloud Music App: How It Will Change Music

Google's Cloud Music App: How It Will Change Music

The music industry has been rocked by one tech innovation after another. But as Lauren Coleman reports, Google's entry could change everything, for artists and listeners alike.

04/12/2011

Google Wins DOJ Approval For $700 Million ITA Purchase With Conditions

Google Wins DOJ Approval For $700 Million ITA Purchase With Conditions

Washington -- The Justice Department last week gave the green light to Google Inc. 's purchase of flight-date company ITA Software with stiff conditions, at the same time left the option open to a lar

04/11/2011

A conversation about dashboards and their ability to use data and drive business results.

04/05/2011

How the Pros Measure Social Media Marketing Success

How the Pros Measure Social Media Marketing Success

Brands are pouring money into social media marketing programs, but there's no standard way to assess success. Here, three experts weigh in on ROI.

04/04/2011

Douglas Rushkoff wants you to do something | Need to Know

Douglas Rushkoff wants you to do something | Need to Know

The media theorist thinks we should control Facebook before it controls us. He also wants us to learn to code and grow some vegetables.

03/31/2011

Thoughts on success in a new financial landscape. Video made for one of our clients.

03/31/2011

Google Settles U.S. Charge of Deceptive Privacy Practices

Google Introduces New Social Tool and Settles Privacy Charge

The charges stemmed from Google’s introduction last year of Buzz, a social networking tool in Gmail.

03/30/2011

McKinsey Back at Condé Nast for Phase Three

McKinsey Back at Condé Nast for Phase Three

McKinsey & Co.—the consulting firm that was associated with magazine closings, layoffs and deep budget cuts at Condé Nast—is hard at work again inside 4 Times Square.

03/24/2011

Facebook Test Mines Real-Time Conversations for Ad Targeting | Digital - Advertising Age

Facebook Test Mines Real-Time Conversations for Ad Targeting | Digital - Advertising Age

facebook, irina slutsky, debra aho williamson, vitrue,

10/22/2010

http://round2communications.wordpress.com/

This weekend, (October 24) is the launch of a dedicated
winter-enthusiast, ski and snowboarding campaign brought to you by our
friends at New Mexico Tourism Department and Ski New Mexico.

This weekend, (October 24) is the launch of a dedicated winter-enthusiast, ski and snowboarding campaign brought to you by our friends at New Mexico Tourism Department and Ski New Mexico.

10/20/2010

FLIGHTLINE Takes Adventure To New Heights at the San Diego Zoo Safari Park «

Round2 just launched an online campaign promoting the Flightline at the San Diego Zoo Safari Park.

Ever dreamed of flying like a bird? Give the dream wings and soar on Flightline, at the San Diego Zoo Safari Park. Flightline, a zip-line adventure, takes guests on a ride for 2/3 of a mile at 400 feet above Asian and African animal exhibits, at speeds of up to 56 miles per hour. The Park’s Flig...

10/06/2010

America’s Best Fall Color Drives «

Looking for a beautiful road trip? Visit New Mexico!

Looking for a beautiful autumn road trip? Our Client, The state of New Mexico, has made it to Travel and Leisure’s top ten “America’s Best Fall Color Drives” list with it’s Enchanted Circle Scenic Byway beginning in Taos, New Mexico! The drive is eighty four miles of pure beauty and fun! Tr...

09/28/2010

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Round2 and the San Diego Zoo and San Diego Zoo Safari Park just launched an integrated media campaign.

Round2 just launched an integrated media campaign for the San Diego Zoo and San Diego Zoo Safari Park promoting their Kids Free message. In October, children 11 and younger receive free admission to the Zoo and Park all month.

09/27/2010

TV Marketplace on the Move «

TV Marketplace on the Move «

The national TV scatter marketplace remains robust according to a recent item in Mediaweek. Prices are up as much as 30% over upfront levels with auto and financial services leading the way.

09/20/2010

Elle’s Customized App «

Elle’s Customized App «

In September, Elle will launch an iPad app timed to coincide with its 25th anniversary issue in October. The app will include customized features, including Elle Personal Stylist, which will allow the user to create outfits using items in the issue. Users can also save their personal experience to ...

08/16/2010

Round2 Secures HARLEM® Kruiden Liqueur Account

Great to be partners again!

LA based, Round2 has partnered with Nolet Spirits U.S.A. to handle the media planning and buying for HARLEM Kruiden Liqueur; one of the new products in Nolet Spirits U.S.A.’s portfolio.

07/22/2010

Generation Y & Online Banking «

Generation Y banking online more than boomers or Xers?

A recent Accelerant Research survey conducted last year revealed that 36% of Generation Y (ages 21 to 29) users have created a debit card, savings, or primary checking account online in the last year – which is “10% higher than any other generation.”

07/14/2010

M-Commerce to Drive Sales «

M-Commerce to Drive Sales «

There are a growing number of multichannel retailers that are executing a mobile e-commerce strategy as part of a much larger marketing effort. The rationale for many is still unclear but there seems to be a theme – extend the consumer experience.

06/29/2010

Howard Kurtz - After six months as anchor, Diane Sawyer is bringing a sharper edge to ABC's 'World N

Howard Kurtz - After six months as anchor, Diane Sawyer is bringing a sharper edge to ABC's 'World N

NEW YORK It is not yet 9 a.m. and Diane Sawyer is shaking her head in amazement.

06/29/2010

David Carey Leaving Condé Nast to Run Hearst Magazines - Media Decoder Blog - NYTimes.com

David Carey Leaving Condé Nast to Run Hearst Magazines - Media Decoder Blog - NYTimes.com

He will become president of the magazine division, replacing Cathleen P. Black, who will become the division's chairwoman.

06/28/2010

UPDATE: Publicis CEO Sees Ad Indus Back At Full Speed In 2011 - WSJ.com

UPDATE: Publicis CEO Sees Ad Indus Back At Full Speed In 2011

From time to time, we will send you e-mail announcements on new features and special offers from The Wall Street Journal Online.

06/23/2010

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Say Goodbye To The Recession

In case you missed it, Media Week just reported that the upfront national TV marketplace moved at its fastest pace since 2004. Sales are estimated at $8.35 billion which represents a 17.6% increase from $7.1 billion in 2009. Sell-out rates are running in the 80% range.

06/21/2010

Round2 Completed 3rd Survey Among Marketing Professionals «

The survey says, "More digital, more digital!!!"

Round2 just completed its 3rd survey canvassing 11,200 Media Executives across the country. The survey was conducted during the 1st Qtr 2010.

06/16/2010

Google TV Explained (VIDEO): What Google's New Set Is All About

Google TV Explained!

Google TV generated considerable buzz when it was unveiled at Google I/O earlier this year. Some of that buzz was excitement, but a great deal of it was confusion, as well.

06/15/2010

Magazine Business Rebounds «

New Blog post from Round2's Blog! Check it out!

As everyone knows, the entire magazine industry went straight into the dumpster in our last recession. It’s a sad state of affairs when the likes of Conde Nast Publications are shuttering venerable titles.

06/15/2010

Japanese Manga Newspapers Report Current Events in Graphic Detail | Magazine

"Japan is newspaper-crazy."

Japan is newspaper-crazy. Its biggest daily, Yomiuri Shimbun, has 10 times the circulation of The New York Times. For now, at least. Just as in the US, young

06/15/2010

Starbucks Free Wi-Fi: Most U.S. Locations To Offer Free Wireless By July

What? No way? Most Starbucks locations to offer Free Wi-FI access by July!

CHICAGO — Starbucks Corp. will begin offering unlimited free wireless Internet access at all company-operated U.S. locations starting July 1, part of an ongoing effort to bring more customers in the door. The Wi-Fi access, which will eventually include a new network of news and entertainment c...

06/07/2010

Apple iPhone 4 Features: 15 Things You NEED To Know About The New iPhone

We knew it!!! Apple unveils new iPhone!

As many expected, Steve Jobs unveiled Apple's new iPhone 4 during his keynote address at the Worldwide Developers Conference in San Francisco.

06/07/2010

Top Five Q1 Group Pubs: Time Inc. Is \'InStyle\' :: MinOnline

Top Five Q1 Group Pubs: Time Inc. Is 'InStyle'

Under normal circumstances, a 6-up/20-down ratio in group publishers’ cumulative ad pages for first-quarter 2010 vs. 2009 would have been judged a disaster, but next to the year-end 2009 vs. 2008 horror show where differentials south of -20% were the norm, the numbers here are tolerable. ...

06/03/2010

The Brave New World of Social Media «

The Brave New World of Social Media

By chance, I read an interesting article in The Business Link – the magazine supplement of Newcastle’s leading newspaper, The Journal. A key point of the article is the need for advertisers to move to ...