New Light Digital

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New Light Digital

New Light Digital provides digital marketing services that are focused entirely on you.

10/27/2023

Download your Free Social Media Content Calendar and keep your followers engaged!

09/27/2023

🌱 Organic vs. 💰 Paid Customers: Let's break it down!

We often hear these terms thrown around in the world of business, so let's shed some light on the difference between Organic and Paid Customers.

🌿 Organic Customers:
👉 These are the gems that find their way to your business naturally, without any paid promotions.
👉 They discover you through word-of-mouth, social media shares, or online searches.
👉 Organic customers are like the warm hugs of the marketing world – they come to you because they genuinely connect with your brand or products.
👉 Building strong relationships with them is key, as they can become your biggest advocates and loyal supporters.

💰 Paid Customers:
👉 These are the awesome peeps you acquire through targeted advertising and promotional campaigns.
👉 They may not have known about your business initially, but your compelling ads caught their attention.
👉 Paid customers can be a fantastic way to boost your business's visibility and growth.
👉 However, it's important to nurture them just like your organic customers, turning them into repeat buyers and advocates.

In the end, it's not about choosing one over the other, but finding the right balance between organic and paid strategies to achieve your business goals. 🎯

So, whether they found you through a friend's recommendation or a catchy Facebook ad, each customer brings value to your journey!

Remember, it's all about building relationships, providing value, and making your customers smile! 😊

08/30/2023

🚀 Exciting News Alert! Our team at New Light Digital has joined forces with the incredible Sonice Party to embark on a journey of transformation and digital success!

🌐 Witness the Magic: www.soniceparty.com

The new website is now exclusively designed for wholesale purchasing, making the buying experience smoother than ever. 💰 And oh, have you seen the revamped logo? It's a symbol of the modern era, embracing the future while cherishing the essence of the brand.

⚡ Speed meets Functionality ⚙️ The website now boasts lightning-fast performance and powerful functionalities that will leave you clicking for more! Seamlessly navigate through the products, explore the categories, and enjoy a hassle-free shopping spree.

🥳 Join us in celebrating this remarkable collaboration between New Light Digital and Sonice Party! 🥂 To innovation, to transformation, and to endless digital achievements!

08/04/2023

Social media is a powerful tool for branding and marketing messaging. It’s an area where you can be real and allow the student experience to shine. Social media is also impactful for telling stories and making your marketing not just about what you have to say, but what your students, alumni and parents share.

If you want your social media to be a recruiting tool for attracting prospective students and their parents, you need to be strategic about what you post there.

Here’s a look at social media content for schools and universities that can draw in and impress prospective students and their parents:

https://newlightdigital.com/blog/social-media-content-schools-universities/

08/02/2023

Thin content can hold back your SEO for all web pages and not just the pages that are lacking content.

Pages with thin content will impact SEO across your entire website by pulling down their rankings. And many website owners don’t realize that these pages of thin content are what’s impacting their ability to rank for new keywords and offer greater ROI from their website efforts. A struggle with thin content is that Google Search Console and Google Analytics won’t show you that you have thin content on your website.

Here are three options:
1. Rewrite the content on the page to offer more expertise, detail and clarity;
2. Add a no-index tag to these pages;
3. Delete and redirect the page.

Websites with dozens or hundreds of pages of thin content often have worked with cheap or inexperienced SEO companies. These companies write many short blogs that provide little value to your website.

New Light Digital offers a high-quality SEO strategy mixed with outstanding content marketing that avoids thin content and delivers results that help you rank better. We can build a plan that resolves thin content no matter how much of it you currently have on your website.

Schedule a free consultation to learn more about these services: https://newlightdigital.com/request-a-free-quote/

07/28/2023

Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.

Download our free eBook here:
https://bit.ly/3KfN3Pw

07/26/2023

As businesses grow, they face a major decision about whether to hire in-house marketing staff or work with an agency partner. Each has its pros and cons. And then of course there’s the cost.

So what’s the right move for your business? Here’s a deep dive into when each scenario makes the most sense:
https://newlightdigital.com/blog/in-house-marketing-staff-vs-an-agency/

07/24/2023

Paid advertising can be a smart way to grow your business. But if you find an ad channel isn’t working for you, canceling will help you reinvest that money into a higher-performing tactic. If you’re looking for information on how to cancel Yelp ads, you’ll find the details here.

Here’s how to cancel them and ideas for better ways to spend your marketing budget to gain a higher ROI:
https://newlightdigital.com/blog/cancel-yelp-ads/

07/21/2023

MONTACO needed to combine several satellite websites into one. Also they lacked a cohesive brand identity. We’ve brought everything under one look, and worked hard to help them become one of the top-ranked roofing, siding, and window companies in the area.

Check out our recently completed work:
https://newlightdigital.com/portfolio/montaco-roofing-branding-website-e-commerce/

07/17/2023

Keep your followers engaged and generate buzz around your brand.

Download our eBook packed with Killer Content Ideas for Digital Agencies and elevate your marketing game to new heights:
https://bit.ly/44kK6Fr

07/14/2023

Reputation management is an ongoing task that is never complete. But what you probably weren’t expecting is that a former employee could be a huge danger to your online reputation if you aren’t careful.

Despite having outstanding products and services as well as customer service, all the work you’ve put into your online reputation can suffer greatly in just seconds.

Comments from former angry employees can have two major impacts on your business:

- Changing perceptions your customers have of your organization
- Deterring top talent from choosing to apply for positions with your company

Here are 6 reputation management tips for dealing with former employee comments: https://newlightdigital.com/blog/online-reputation/

07/12/2023

07/10/2023

You should complete a website audit at least once a year. If you can do it every six months, that’s even better. Here’s what you should be reviewing:
1. Check your google analytics;
2. Review what google is indexing;
3. Ensure you have no low-value content pages out there;
4. Run a speed check:
5. View your website from a customer’s viewpoint;
6. Review the website’s mobile friendliness;
7. Look for website content opportunities;
8. Take time to review competitor websites.

Knowing what to look for during a website audit can be challenging. Call in the experts at New Light Digital. We’ll help you review your website presence and online assets to prepare for effective marketing that delivers better results.

Schedule your free consultation now: https://newlightdigital.com/request-a-free-quote/

07/07/2023

If you want to use Social Media to grow your business, this social media content calendar is going to get you there. While many entrepreneurs get overwhelmed by social media, with this 31 Day Social Media Challenge, you’ll be a pro in no time.

Download the calendar and you’ll be well on your way to social media stardom: https://newlightdigital.com/31-days-of-social-media-content-calendar/

07/05/2023

Video marketing is nothing new. It’s been rising in the ranks as the most important marketing tool for the last decade. But many companies and marketing teams still aren’t certain how to use video.

Creating promotional videos can cost thousands of dollars to produce and the return on investment could take a long time to pay off. The cost of producing video is one huge challenge and setback that many marketers state is a reason they avoid video marketing.

But it doesn’t have to be that way. As video has risen as an important marketing tool, the requirements for studio-grade quality have decreased. Today, video is a great way to humanize your brand with simple talking head videos, light animations that show how something works or even product demonstrations on a single-colored background.

The most important aspect of video is that you use it to bring your product and company to life. It can play a crucial role in your customer buying journey, and we’ll explain why and provide practical advice: https://newlightdigital.com/blog/marketing-videos-aid-customer-buying-journey/

07/03/2023

06/30/2023

Looking to gain greater awareness for your services? Social media marketing for architects is a great way to show your work.

Social media allows architects to get in front of hundreds of thousands of local contacts. And because photos, videos and gifs are presented so well on social media, it’s an excellent way to show your work and build new relationships.

But monitoring social media accounts can become a tedious task for architects. Using this marketing tactic effectively is important to make the time worthwhile.

We offer tips for social media marketing for architects to help you get established and make the most of your online promotions and activities: https://newlightdigital.com/blog/social-media-for-architects/

06/28/2023

At times, it can feel like all you’re doing with social media is following a posting schedule and seeing few results. And if you aren’t reviewing analytics and updating your strategy regularly, social media might have few benefits. But with the right strategy and expertise, you can see impactful, meaningful results for your business.

To move from a marketing task you feel like you have to do to one that boosts your bottom line, here are a dozen ways social media benefits your business: https://newlightdigital.com/blog/reasons-why-social-media-benefits-your-business/

06/26/2023

While ChatGPT is incredibly useful and effective in many facets of digital marketing, it cannot entirely take the place of human-driven strategies and original thought. For digital marketing campaigns to succeed, a combination of human expertise and AI-powered tools like ChatGPT remains essential for achieving optimal results in digital marketing campaigns.

06/23/2023

This Major Google Analytics Change Could Impact Your Marketing

Consumer data privacy has become a hot topic across industries and marketing tool providers. And now Google Analytics is taking a huge step toward improving customer data privacy but it could have a massive impact on advertisers and their ability to target their audience.

In 2023, Google will no longer log Internet Protocol (IP) addresses within its analytics platform. This means that advertisers may no longer be able to see the location of their website visitors.

IP addresses are unique identifiers that help digital tools understand more about a user, such as their location, type of device and network usage. This data helps advertisers reach the right customers with the right message.

Google says that the change comes in response to “a monumental shift in the way people behave on the internet and … how we measure that behavior.”

Learn how this might impact your online marketing and advertising activities: https://newlightdigital.com/blog/google-analytics-change/

06/21/2023

Insurance agencies often face tough competition since there are several agents in each community and because purchasing insurance online keeps getting easier. So with enormous companies like Geico placing ads front and center on search engines, how can local insurance agencies stand out?

The answer is in highly targeted ads that attract the right customers. You can’t compete with the marketing budget of large direct-to-consumer insurance companies. But you can compete within your local community with one-on-one service for customers.

Finding these individuals and providing them your valuable content at the right moment can be very effective in generating high-quality leads.

Pay-per-click advertising is an effective way to generate new leads for your insurance agency. Get ready for your next PPC campaign with tips and resources on our blog: https://newlightdigital.com/blog/pay-per-click-advertising-insurance-agencies/

06/19/2023

As we prepare to close out the second quarter, it’s time to consider how well your marketing is performing. Are you accomplishing what you set out to accomplish? Or do you have big goals remaining for the year which you’re far from reaching?

It’s a good time to reflect, adjust and refocus your marketing to achieve your annual goals.

Here’s a look at what you should be doing to audit your marketing actions thus far and update to improve your strategy to achieve your goals: https://newlightdigital.com/blog/marketing-performance/

06/16/2023

Wondering the differences between CallRail vs RingCentral?

While the two platforms have many similar features and capabilities, each has its strengths and weaknesses, making it more ideal for different kinds of businesses.

You could use both services in conjunction with one another, though you can get by with an either-or situation as well. But depending on where you’re at in your search for a way to track customer calls and integrate analytics with lead scoring and learn more about what opportunities you have for growth, there is a clear winner.

Here’s a look at the two software options: https://newlightdigital.com/blog/callrail-vs-ringcentral/

06/05/2023

Prepare for meeting and delighting these new customers with a strategic digital marketing plan to build better relationships.

Step 1: Build buyer personas;
Step 2: Design a consumer-focused website;
Step 3: Build an ongoing SEO strategy;
Step 4: Develop quality content;
Step 5: Automate emails;
Step 6: Join online conversations about insurance to answer questions;
Step 7: Strategically run PPC campaigns.

New Light Digital is a full-service digital marketing agency for insurance companies. We know the industry well and can help you meet new prospects online in a meaningful way.

For more in-depth information on this fascinating topic, delve into our latest blog article: https://newlightdigital.com/blog/digital-marketing-insurance-companies/

05/16/2023

Avoid SEO errors that could harm your standing with Google.

Companies are so interested in ranking in search results that they hire SEO consultants without a full understanding of the strategy. If it seems too good to be true, it probably is, and hiring the wrong SEO consultant could lead to Google penalizing you instead of rewarding you.

Here’s what to look out for in your search engine insights and analytics.

1. Keyword Stuffing
2. Spammy or Slow Website Hosting
3. Little Content or Content with Little Value
4. Spammy Backlinks
5. Cloaking

Several other problems could be leading to SEO problems. For a full assessment, schedule a free consultation with New Light Digital: https://newlightdigital.com/request-a-free-quote/

We’ll provide recommendations to get you on the road to improved search results.

05/03/2023

Google’s guidelines specifically state the following when it comes to AI-generated content:

Automatically generated (also called “auto-generated”—content) is content that’s been generated programmatically. In cases where it’s intended to manipulate search rankings and not help users, Google may take action on such content.

Some example cases include, but are not limited to:

- Text that makes no sense to the reader but which may contain search keywords.
- Text translated by an automated tool without human review or curation before publishing.
- Text generated through automated processes, such as Markov chains.
- Text generated using automated synonymizing or obfuscation techniques.
- Text generated from scraping Atom/RSS feeds or search results
Stitching or combining content from different web pages without adding sufficient value.

At New Light Digital, we focus on customer-centric copy that not only delivers first-page SEO rankings but also helps convert visitors into prospects and prospects into customers.

Learn more about our content marketing and SEO services by scheduling a free consultation with our team: https://newlightdigital.com/request-a-free-quote/

04/17/2023

Experts Say You Must Do This After Launching a New Website!

Once you’ve launched a new website, your work is not done. Instead, take these steps to increase your traffic and engage customers:

1. Learn how to manage your website;
2. Review your SEO research and build a content marketing plan;
3. Build marketing automation based on the customer buying journey;
4. Set analytics goals;
5. Check business listings for consistency;
6. Build valuable backlinks;
7. Consider your online reputation.

Visit our most recent blog today for more insightful information: https://newlightdigital.com/blog/must-do-after-launching-a-new-website/

04/10/2023

Digital marketing has enabled businesses of all sizes to reach their target audience with ease. But while traditional marketing meant managing 5-6 marketing channels, digital marketing has more moving pieces and parts, so to speak.

And with that comes the need to manage these digital opportunities. The best digital marketing tools provide greater insights and help companies save time.

The good news is, there are plenty of tools on the market. The bad news is, there are so many to choose from, and it can feel overwhelming and confusing at times. That’s why we put together a list of the best 20 tools to help you manage everything from graphic design to marketing automation.

Find the 20 best digital marketing tools that will guide your team to success. These tools help you improving your ROI and saving time:
https://newlightdigital.com/blog/best-digital-marketing-tools/

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At New Light Digital, we believe in the power of your business to make a lasting impact. We know that you have something truly remarkable to offer the world. We are dedicated to becoming your allies in a straightforward and honest partnership, ensuring that you invest exclusively in the campaigns that are right for you. Bring your brand to life in ways that captivate and engage your target audience. Get a Free Quote Now: https://newlightdigital.com/request-a-free-quote/ #DigitalMarketing #marketingtools #branding #marketing #digitalagency #businessgrowth #digitalmarketingtips #socialmediamarketing #business #seo #branding #advertising #contentmarketing #marketingstrategy #digital #webdesign