Rely on Amazon or do Your Own Thing: How to Build the Best Ecommerce Experience on any Platform - Retail TouchPoints
Industrial Color CEO Mathieu Champigny authors a piece for Retail TouchPoints about how to build the best E-commerce experience on any platform. #industrialcolor #Ecommerce http://ow.ly/q74L50EEjZr
The pandemic accelerated consumer adoption of ecommerce so quickly that in a few months, consumers moved from using ecommerce for only a few specific items, like books and vitamins, to buying cars and luxury watches online. Such an extreme consumer shift would normally take a decade to happen, and t...