Circulation Verification Council

08/12/2025

Looking forward to sharing more information with our MFCP members this Thursday!

10/27/2023

With an overwhelming amount of news consumption happening online, it’s important to note how systems inherent to online outlets affect the headlines people see. After evaluating the influence of media algorithms on digital news sources, physical newspapers offer themselves as a more encompassing a...

10/12/2023

Direct marketing expert David Beasley makes the case for embracing print into your marketing mix for multiple benefits that digital can't provide.

10/10/2023

On the upside, the WFA report reveals relatively little immediate threat to traditional agency planners and buyers from either in-house or specialist roster agencies. The bad news is that they will need to become more agile, flexible and responsive to shifts in evolving media agency models.

04/28/2023

They will be back. Tried and failed in so many markets.

Local news reports and social media posts outline at least four states where the grocer will cease delivering printed weekly ads to homes as it looks to cut costs.

04/06/2023

The noise on digital channels is overwhelming. With email, digital display ads, social media, connected TV, podcasting and more, it’s challenging for consumers to retain all the messages being thrown at them.

03/30/2023

Last I checked humans are still in control. Last I checked media audiences LOVE local news, information and advertising.

The Wall Street Journal said it best with its headline about publishers preparing for a showdown with various platforms over their AI…

01/09/2023

Who better to guide us through what's happening with publishers throughout the United States than Kevin Slimp and Tim Bingaman. MACPA has brought together two leaders who have their fingers on the pulse of the community paper industry. Join us for this 40 minute, high energy event followed by time t...

09/27/2022

No really? : ) I get such entertainment from searching toilet plunger then living with a week of ads for toilet plungers.

In the US, 52% of Facebook users reported seeing more ads on the social network, while nearly half of YouTube and Instagram users said the same of their respective platforms. Across the social platforms we studied, less than 10% of users felt ad load had decreased.

08/03/2022

CherryRoad Media CEO and founder Jeremy Gulban started his business with specific goals and values in mind but without a specific set of plans. He wanted his technology company to support local journalism, and a huge opportunity gave him that chance. Today, CherryRoad Media owns 64 newspapers in 10....

07/07/2022

Organizations can improve DEX in a remote work environment – it will just take time, strategy and full company support.

06/15/2022

In the race to collect first-party data, publishers are considering every option, including recycling audience engagement tactics like surveying. Only now, the name of the game is getting as many people as possible to answer questions with as little friction as possible.