Circulation Verification Council

10/27/2023

With an overwhelming amount of news consumption happening online, it’s important to note how systems inherent to online outlets affect the headlines people see. After evaluating the influence of media algorithms on digital news sources, physical newspapers offer themselves as a more encompassing a...

10/12/2023

Direct marketing expert David Beasley makes the case for embracing print into your marketing mix for multiple benefits that digital can't provide.

10/10/2023

On the upside, the WFA report reveals relatively little immediate threat to traditional agency planners and buyers from either in-house or specialist roster agencies. The bad news is that they will need to become more agile, flexible and responsive to shifts in evolving media agency models.

04/28/2023

They will be back. Tried and failed in so many markets.

Local news reports and social media posts outline at least four states where the grocer will cease delivering printed weekly ads to homes as it looks to cut costs.

04/06/2023

The noise on digital channels is overwhelming. With email, digital display ads, social media, connected TV, podcasting and more, it’s challenging for consumers to retain all the messages being thrown at them.

03/30/2023

Last I checked humans are still in control. Last I checked media audiences LOVE local news, information and advertising.

The Wall Street Journal said it best with its headline about publishers preparing for a showdown with various platforms over their AI…

01/09/2023

Who better to guide us through what's happening with publishers throughout the United States than Kevin Slimp and Tim Bingaman. MACPA has brought together two leaders who have their fingers on the pulse of the community paper industry. Join us for this 40 minute, high energy event followed by time t...

09/27/2022

No really? : ) I get such entertainment from searching toilet plunger then living with a week of ads for toilet plungers.

In the US, 52% of Facebook users reported seeing more ads on the social network, while nearly half of YouTube and Instagram users said the same of their respective platforms. Across the social platforms we studied, less than 10% of users felt ad load had decreased.

08/03/2022

CherryRoad Media CEO and founder Jeremy Gulban started his business with specific goals and values in mind but without a specific set of plans. He wanted his technology company to support local journalism, and a huge opportunity gave him that chance. Today, CherryRoad Media owns 64 newspapers in 10....

07/07/2022

Organizations can improve DEX in a remote work environment – it will just take time, strategy and full company support.

06/15/2022

In the race to collect first-party data, publishers are considering every option, including recycling audience engagement tactics like surveying. Only now, the name of the game is getting as many people as possible to answer questions with as little friction as possible.

06/14/2022

Focusing on its content and the communities it serves is the secret behind the success of The Post and Courier newspaper, says Publisher P.J. Browning. While the COVID-19 pandemic was the death knell for many newspapers across the country, including 10 in South Carolina, The Post and Courier expande...

05/31/2022

Interesting...did you really lose advertisers to Facebook?

If you guessed government/politics, you're way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta's decisions -- or indecisions -- about regulating organic political content.

05/31/2022

Remember all those advertisers who told you they did not need to advertise...so it begins...

Many retailers have suddenly found they have too much of the wrong kinds of inventory.

05/13/2022

Sure, marketers covet lifetime loyalty. The younger people are, the more years they have to buy your products. But the truth is, older people have more money.

04/21/2022

Digital has changed the publishing industry but there is still an important place for print. Long live print!

04/20/2022

I worked at one of the shining evening stars - the "Evening Phoenix" in PA. Although they may be few and far between now please remember that most categories of print are doing as well as any other industry post-pandemic. Community Newspapers, Shoppers, City & Regional Magazines, Parenting Publications, 50+ Lifestyle Publications, Ethnic Publication, Business Publications, and many other categories of print are here to stay. Please remember to support local businesses, including local print. Your community depends upon it.

They’ve been closing for decades. Only two, in Montana, are left.

04/13/2022

Innovation in email has been much slower than in other areas of digital media, especially when it comes to advertising. For many publishers, this is because email is seen as incremental revenue. It might make up a small percentage of their total inventory, which results in little investment and mini...