The Bear

The Bear is a woman-led, Emmy-winning, full-service production company. We specialize in commercials, branded content and production services for iconic brands.

And we have a roster of directing and photographic talent ready to find honey in the wild. THE BEAR IS AN EMMY AWARD-WINNING FULL SERVICE PRODUCTION COMPANY BASED IN AUSTIN, TX. ANCHORED BY THE DIRECTING TALENTS OF BERNDT MADER AND BEN STEINBAUER, THE BEAR IS A CREATIVE CO-OP. WE COLLABORATE WITH AGENCIES, ARTISTS AND FRIENDS TO CREATE INSPIRED ORIGINAL FILMS.

06/11/2026

Justin Wilson directed this beautiful spot for our new friends at C Squared Social. Clayton is celebrating the “SEMIQUINCENTENNIAL” by offering a huge deal to their clients. Just please don’t make us spell it… These beautiful transitions and inspired performances are what happens when you have a director who is also a sought-after editor.

05/15/2026

IF YOU KNOW YOU, JOE!

Are you chicken obsessed? Maybe you should be. Hangry Joe's Hot Chicken makes a spicy bird that’s so good it’ll make you crave it fortnightly!

Berndt teamed up with a most talented group of creatives at Proof Advertising and producer extraordinaire, Amy Hurt, to bring these fun spots to life.

05/13/2026

Some of our favorite work has been for our fine friends at Yeti. They have a banger of a spot out right now that's a greatest hits of their films over the years.

We're thrilled and humbled to see Ben’s work with McGarrah Jessee for YETI, featuring Texas BBQ legend Tootsie in the brand’s latest campaign.

Also, Tootsie just turned 91, so be sure to go to Snow's BBQ and wish her a belated happy birthday!

04/29/2026

What does Bobby Witt Jr. love more than baseball? Not much… but Whataburger might come close. 🧡

Introducing “Wittaburger: A Junior Film About Bobby Witt Jr.”

A documentary short capturing the superstar’s roots, family, and rise in the game. Created alongside McGarrah Jessee, directed by Ben Steinbauer, produced by Katie Jewett, photographed by David Mcmurry and edited by Andrea Mendoza.

04/21/2026

Fresh off 4/20 🌿

Rohitash Rao x District Cannabis launch a ridiculously serious (and seriously funny) push to make it a national holiday - W**D THE PEOPLE.

04/09/2026

Whether you're a hacker, slacker, duffer or yacker, Consumer Cellular and Freddy Boom-Boom Couples are helping you save money so you can spend more of your green on the greens. Berndt had a blast working with the dream team at The Mayor (Tom Hamling, Jon Williamson, Leigh Browne and producer extraordinaire, Jack Epstein) on this hilarious spot for our friends at Consumer Cellular. Thanks to CC's Carter Nance and his team for sending us on another adventure full of good friends, bad lies..and extra club sandwiches!

Big thanks for the sharp shooting to Lee Phelan!

03/23/2026

We are still basking in the glow of our annual SXSW brunch. This was our fourth year of hosting our favorite people at our favorite time of year. If you're in Austin next SXSW, and want a f***y pack full of party essentials delivered by a man in a bear costume, come hang with us! Thanks to our fellow party throwers: Nomad, Shindig, Consulat, Tantor Films, Film Supply, Stills, Music Bed and of course our reps, Lisa & Dee from Blush.

01/14/2026

Justin Wilson and Die Spitz’s “PUNISHERS” is officially nominated for Best Music Video! Vote now via the link in our bio through Austin Chronicle.

12/06/2025

A peek behind the scenes with Bobby Witt jr, Whataburger, and Ben Steinbauer. Brought to life by The Bear and the creative minds at McGarrah Jessee.

📸 No Coast Media

11/19/2025

Proud sponsor of Andy Roddick Foundation ✨

Over $1.3M raised for Central Texas youth + families. Hit the link to support! 📸

https://loom.ly/12ecUXE

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Austin, TX

Website

http://www.thebear.us/

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