The Bear

The Bear The Bear is an Emmy award-winning production company that combines the talents of writer/directors Ben Steinbauer and Berndt Mader

THE BEAR IS AN EMMY AWARD-WINNING FULL SERVICE PRODUCTION COMPANY BASED IN AUSTIN, TX. ANCHORED BY THE DIRECTING TALENTS OF BERNDT MADER AND BEN STEINBAUER, THE BEAR IS A CREATIVE CO-OP. WE COLLABORATE WITH AGENCIES, ARTISTS AND FRIENDS TO CREATE INSPIRED ORIGINAL FILMS.

05/09/2025

Bobby Witt Jr. brought home the W last night ⚾️🔥 now it's your turn to bring home a junior meal deal. Directed by Ben Steinbauer for Whataburger.

05/09/2025

Lainey Wilson said treat yourself — and who are we to argue? Grab a Prickly Pear Raspberry Whatafresher. Directed by Ben Steinbauer for Whataburger.

13/08/2025

Ben Steinbauer had a ball celebrating some top-tier Texans with this new spot for Champion Energy. We rounded up the best of the best in little leagues, cheer squads, food trucks - and more! - creating some beautiful home-grown work for our friends at Proof Advertising. Grateful to be part of this winning team!

08/08/2025

What a blast it was goofing around with Jamie… I mean, Jimmy… I mean, Lainey Wilson to celebrate National Whataburger Day! Thanks to our funny friends at McGarrah Jessee and Whataburger for the laughs, the hugs and the tears.

08/08/2025

Berndt teamed up with our friends at Bandolier to film Oscar from The Office! He’s the perfect spokesman for Ground Truth’s advertising platform. Who doesn’t like likes?

25/07/2025

New tongue-twisting work directed by Ben for Whataburger 🔥

Their Bigger, Better Bundles are a serious mouthful - and the perfect warm-up for country music trailblazer Lainey Wilson.

14/07/2025

LA Te Amo ❤️‍🔥⚽

Director Londonn Corpás has beautiful new work for Yerba Madre and their collab with the LA Galaxy. Mixing his love of Los Angeles, American soccer and his keen documentary eye, this promo is the perfect spot for our new director!

18/06/2025

Ro Rao has a series of new stop-motion spots for our friends at Proof Advertising that highlights the human component for software pioneer, TTI. Combining analog figures with high-tech concepts, Ro created a playful world that is... out of this world.

Sweet new merch! DM us if you could use a lid…
04/06/2025

Sweet new merch! DM us if you could use a lid…

29/05/2025

Yerba Madre 🤝 Vermont Green FC

Director Londonn Corpás has beautiful new work for Yerba Madre. Part poem, part daydream, this spot celebrates the crafts people who make yerba mate and highlights the partnership, sponsorship, and jersey reveal for Vermont Green FC — a sustainability-focused soccer team that shares the same core values.

We’ve got a new director in The Bear cave! Pascui Rivas is an Argentine-American director based in Los Angeles who has ...
19/05/2025

We’ve got a new director in The Bear cave! Pascui Rivas is an Argentine-American director based in Los Angeles who has directed commercials for major brands like Toyota, T-Mobile, and Honda, featuring stars such as Sofia Vergara, John Cena, and The Muppets.

If you have a funny script in English or Spanish (or both), Pascui will direct it with humor and heart. He’s also fluent in automotive!

Director Isaac Gale and his beautifully surreal documentary about the famed musician, Swamp Dogg, opens in NY tonight at...
09/05/2025

Director Isaac Gale and his beautifully surreal documentary about the famed musician, Swamp Dogg, opens in NY tonight at the IFC Center! Part love story, part bromance, all heart, this documentary is a magical ride inside the mind of an artist who made an enormous impact on music history.

Swamp Dogg and Isaac Gale will be there for Q&A’s after the 7:05 screenings 5/9 & 5/10.

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