The Bear

The Bear The Bear is a woman-led, Emmy-winning, full-service production company. We specialize in commercials, branded content and production services for iconic brands.

And we have a roster of directing and photographic talent ready to find honey in the wild. THE BEAR IS AN EMMY AWARD-WINNING FULL SERVICE PRODUCTION COMPANY BASED IN AUSTIN, TX. ANCHORED BY THE DIRECTING TALENTS OF BERNDT MADER AND BEN STEINBAUER, THE BEAR IS A CREATIVE CO-OP. WE COLLABORATE WITH AGENCIES, ARTISTS AND FRIENDS TO CREATE INSPIRED ORIGINAL FILMS.

HEATWAVE, NYC 2026 — by Marshall Tidrick.
08/12/2026

HEATWAVE, NYC 2026 — by Marshall Tidrick.

08/06/2026

A new way to BEAR the heat…

07/07/2026

Like everyone, we’ve been watching the World Cup, and it’s been a thrill to see Paul Pryor’s latest work with Academy Sports + Outdoors playing during the commercial breaks. One shot, a big cast, and an infectious spirit, the spot captures the camaraderie of soccer fans around the world. Fun Can’t Lose!

07/02/2026

Londonn Corpás recently teamed up with our friends at Academy Sports + Outdoors and McGarrah Jessee to prove that Fun Can’t Lose this summer. Backyard heroes came together to show the joy that comes from summer in the great outdoors. This beautiful work sprawls social, verticals and everything in between with families and athletes coming together to help pull it off. The perfect reminder to the kid inside all of us… If it’s fun, you can’t lose!

06/30/2026

Paul Pryor recently teamed up with our friends at Academy Sports + Outdoors and McGarrah Jessee to prove that Fun Can’t Lose this summer. Campers, tubers, soccer fans, and backyard heroes came together to show the joy that comes from summer in the great outdoors. This beautiful work sprawls social, broadcast, verticals and everything in between with families and athletes coming together to help pull it off. The perfect reminder to the kid inside all of us… If it’s fun, you can’t lose!

06/11/2026

Justin Wilson directed this beautiful spot for our new friends at C Squared Social. Clayton is celebrating the “SEMIQUINCENTENNIAL” by offering a huge deal to their clients. Just please don’t make us spell it… These beautiful transitions and inspired performances are what happens when you have a director who is also a sought-after editor.

05/15/2026

IF YOU KNOW YOU, JOE!

Are you chicken obsessed? Maybe you should be. Hangry Joe's Hot Chicken makes a spicy bird that’s so good it’ll make you crave it fortnightly!

Berndt teamed up with a most talented group of creatives at Proof Advertising and producer extraordinaire, Amy Hurt, to bring these fun spots to life.

05/13/2026

Some of our favorite work has been for our fine friends at Yeti. They have a banger of a spot out right now that's a greatest hits of their films over the years.

We're thrilled and humbled to see Ben’s work with McGarrah Jessee for YETI, featuring Texas BBQ legend Tootsie in the brand’s latest campaign.

Also, Tootsie just turned 91, so be sure to go to Snow's BBQ and wish her a belated happy birthday!

04/29/2026

What does Bobby Witt Jr. love more than baseball? Not much… but Whataburger might come close. 🧡

Introducing “Wittaburger: A Junior Film About Bobby Witt Jr.”

A documentary short capturing the superstar’s roots, family, and rise in the game. Created alongside McGarrah Jessee, directed by Ben Steinbauer, produced by Katie Jewett, photographed by David Mcmurry and edited by Andrea Mendoza.

04/21/2026

Fresh off 4/20 🌿

Rohitash Rao x District Cannabis launch a ridiculously serious (and seriously funny) push to make it a national holiday - W**D THE PEOPLE.

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