The Bear

The Bear The Bear is a woman-led, Emmy-winning, full-service production company. We specialize in commercials, branded content and production services for iconic brands.

And we have a roster of directing and photographic talent ready to find honey in the wild. THE BEAR IS AN EMMY AWARD-WINNING FULL SERVICE PRODUCTION COMPANY BASED IN AUSTIN, TX. ANCHORED BY THE DIRECTING TALENTS OF BERNDT MADER AND BEN STEINBAUER, THE BEAR IS A CREATIVE CO-OP. WE COLLABORATE WITH AGENCIES, ARTISTS AND FRIENDS TO CREATE INSPIRED ORIGINAL FILMS.

Let’s give a big Bear welcome to director Jennifer Cox!Born to a Spanish mother and an Irish father, Jennifer’s path has...
10/29/2025

Let’s give a big Bear welcome to director Jennifer Cox!

Born to a Spanish mother and an Irish father, Jennifer’s path has taken her from the shores of southern Spain to the creative pulse of Seattle. What began as a teenage love for photography grew into a passion for filmmaking and storytelling - capturing the raw, the real, and the deeply human. She’s collaborated with HBO, Netflix, and Amazon.com, and her work has been shown in festivals and galleries around the world.

She's a force to be reckoned with and we can't wait to work together!

Erynn Lamont has been a friend and collaborator for years, and we are thrilled to announce that she has joined our roste...
09/18/2025

Erynn Lamont has been a friend and collaborator for years, and we are thrilled to announce that she has joined our roster!

Not only is she a brilliant Director, with work for Adidas, Nike, Google and AG1, but she is also a celebrated Director of Photography, having recently won an Emmy for her work on the feature documentary, Girls State. She was also nominated for another Emmy for her sharp shooting skills on the Netflix series Cheer. Erynn is a true badass and a one of a kind spirit. We still have the thank you note she wrote us after one of our first jobs together, and we can’t wait for the next one!

Mozambique photographed by Natalie Rhea while on assignment with The Cabela Family Foundation x Zambeze Delta Conservati...
09/17/2025

Mozambique photographed by Natalie Rhea while on assignment with The Cabela Family Foundation x Zambeze Delta Conservation and Anti-Poaching.

09/05/2025

Bobby Witt Jr. brought home the W last night ⚾️🔥 now it's your turn to bring home a junior meal deal. Directed by Ben Steinbauer for Whataburger.

09/05/2025

Lainey Wilson said treat yourself — and who are we to argue? Grab a Prickly Pear Raspberry Whatafresher. Directed by Ben Steinbauer for Whataburger.

08/13/2025

Ben Steinbauer had a ball celebrating some top-tier Texans with this new spot for Champion Energy. We rounded up the best of the best in little leagues, cheer squads, food trucks - and more! - creating some beautiful home-grown work for our friends at Proof Advertising. Grateful to be part of this winning team!

08/08/2025

What a blast it was goofing around with Jamie… I mean, Jimmy… I mean, Lainey Wilson to celebrate National Whataburger Day! Thanks to our funny friends at McGarrah Jessee and Whataburger for the laughs, the hugs and the tears.

08/08/2025

Berndt teamed up with our friends at Bandolier to film Oscar from The Office! He’s the perfect spokesman for Ground Truth’s advertising platform. Who doesn’t like likes?

07/25/2025

New tongue-twisting work directed by Ben for Whataburger 🔥

Their Bigger, Better Bundles are a serious mouthful - and the perfect warm-up for country music trailblazer Lainey Wilson.

07/14/2025

LA Te Amo ❤️‍🔥⚽

Director Londonn Corpás has beautiful new work for Yerba Madre and their collab with the LA Galaxy. Mixing his love of Los Angeles, American soccer and his keen documentary eye, this promo is the perfect spot for our new director!

06/18/2025

Ro Rao has a series of new stop-motion spots for our friends at Proof Advertising that highlights the human component for software pioneer, TTI. Combining analog figures with high-tech concepts, Ro created a playful world that is... out of this world.

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