Music Audience Exchange - MAX

06/14/2024

🔥Get ready to Lyte up the stage!🔥

MC Lyte is collaborating with AARP to bring you an exclusive livestream concert celebrating Black Music Month. 🎉From her pioneering days in hip-hop to her latest inspiring tracks, MC Lyte’s performance is set to be a powerful tribute to the culture she's helped shape for more than three decades. 🎤🎶

📆Mark your calendars for June 27th and get ready to Lyte up the stage with one of hip-hop’s greatest!

Read more: https://hubs.la/Q02BZwXh0
✨

Join MAX and AARP for an exclusive livestream concert that will leave you Lyte on your feet and heavy on the beat with legendary Hip Hop artist, MC Lyte.

06/10/2024

‼️Want the most insane McDonald's recipe hack? Then check out our collab with McDonald's and R&B artist Derek King. 🎤Learn about Derek’s inspiring journey, his love for basketball, and get his unique McDonald’s combo recipe! 🍔🥤🍟

Check it out: https://hubs.la/Q02BbGJW0

McDonald’s celebrates Black Music Month with a fresh collab featuring R&B artist Derek King. Dive into Derek’s story, basketball skills, and his favorite McDonald’s combo recipe.

06/07/2024

🎤✨ Just dropped! ✨🎤
Catch our exclusive interview with the incredibly talented Abraham Alexander. Dive into his inspiring journey, musical influences, and the stories behind his powerful songs! 🎸🌟

📽️ Check out the full interview:
https://hubs.la/Q02z-J0F0

Explore the inspiring journey of musician Abraham Alexander, from childhood influences to overcoming challenges, and his exciting future plans in music and collaborations.

06/06/2024

Get. It. 🔥👏 We see you!

For the full list of our artist partner nominations: https://hubs.la/Q02zSgvh0

🎶🎬

06/05/2024

🚀 Exciting News! McDonald's has teamed up with the talented R&B artist Elhae for a campaign celebrating ! 🎶 We’re highlighting the influence of African-American culture in pop culture with some seriously cool content. Get ready to sip, celebrate, and repeat! 🥤🎉

https://hubs.la/Q02zH92L0

05/23/2024

👀 The 2024 Americana Honors & Awards nominees are out — and we spy several of our SET users on the list! 👀🎸🏆

Check out the list of nominees: https://hubs.la/Q02ykX960



👉 Learn more about SET—our suite of direct-to-fan marketing tools for artists here: https://hubs.la/Q02yk_kR0

The 2024 Americana Honors & Awards nominees are out - congrats to all of our nominated artist partners!

05/22/2024

🎸✨ Russell Dickerson + Dr Pepper = Perfect Harmony! 🥤🎶

Russell Dickerson’s Dr Pepper obsession is REAL! When he got the call about teaming up with his fav soda, he was all in: “uhhh CHYAAAA! #1 favorite soda for sure.” 😂🙌

We even recreated his high school Dr Pepper can tower for the campaign! Check out the fun behind-the-scenes magic and see why this partnership is hitting all the right notes. 🎥🎉

Dive into the campaign here: https://hubs.la/Q02y7l1T0

Russell Dickerson's Dr Pepper love, behind-the-scenes campaign magic, and why this partnership hits all the right notes.

05/21/2024

🎤✨ From Teen Prodigy to Chart-Topping Star! 🚀🎶

NEW LAUNCH: 🚀🎶 DannyLux x Accounting+

DannyLux hit it big at sixteen, dropping his first album and ruling Billboard’s charts for three weeks straight! 🌟💿 But handling all that cash at 16!? 😅🤑

Thankfully, his trusty accountant swooped in to save the day, getting his finances in check and helping him level up his career. 📈💼

Love hearing DannyLux share his story and shoutout to the real MVPs: accountants! 🙌

Check out the campaign: https://hubs.la/Q02y0fx30
+

DannyLux's rise to fame at 16 came with financial challenges. Learn how his accountant helped manage his fortune and inspired this Accounting+ campaign.

05/17/2024

🏆BIG CONGRATS to all who took home ACM awards last night! Our ears are still ringing and our hands are still clapping 🎶👏

🔗 in bio for more

05/16/2024

Let the countdown BEGIN! 🔥👀

05/09/2024

Love getting BTS shots from our team - shout out to MAX Senior Director/Producer Francis Juarez for this GORGEOUS shot from the Camila Fernández × Ford production shoot!

https://hubs.la/Q02wGD8r0

05/03/2024

You might have noticed that we’ve given our branding a little update recently . . . a little glow-up, a little polish, a little yassification, even. 💅

First of all, thank you for noticing–we’re always improving ourselves and wanted a look that matches our vibe–and we think we’ve totally nailed it.

Peep the link in bio to learn more about our fresh new look!

It's brand refresh time! We are super excited about our new look–check it out and let us know what you think.

05/02/2024

🚀🎵NEW LAUNCHES: We've got three powerhouse musicians joining the Ford Music family this month and they are all🔥

It's official - May is Ford month!🛻 We can't fit all of the things we love about each of these campaigns in a single post, so you're gonna have to trust us when we say they are worth the read!⬇️

Kylie Morgan x Ford - https://hubs.la/Q02vW5Dj0
Chicano Batman x Ford - https://hubs.la/Q02vW40m0
Camila Fernández x Ford - https://hubs.la/Q02vW0dZ0

05/01/2024

🚀🍟NEW LAUNCH: HangtimeKyul x McDonald's

🎶 There are so many things we love about this campaign! When the team started talking to Hangtime, everything they learned about him made it very clear that he was the perfect fit for McDonald’s.🤩 He is a member of the tight-knit Bay Area artist community and loves the work that McDonald’s has done with other Bay Area artists. Best of all, loves the brand and has lots of memories about his family going to McDonald’s when he was growing up.

Check out the campaign and learn more about why we're lovin' it.

HangtimeKyul and McDonald’s are partnering up to celebrate AAPI Month.

04/25/2024

The Latin American Music Awards are TONIGHT!

Once again, our artists are on 🔥🔥🔥 and we can't wait for all of the awards, performances, and red carpet magic!

HOW TO WATCH: 2024 Latin American Music Awards, April 25, 2024 at 6pm CT on Univision, UNIMÁS, Galavisión and ViX

The 2024 Latin American Music Awards nominees are out - congrats to our artist partners for their collective 25 nominations!

04/22/2024

Look, we know we're a little late congratulating all of these nominees ... but in fairness, we have 19 of our artist partners nominated for 33 awards and it took a minute to make sure we got it right.

We LOVE the artists we work with and are so proud of everyone nominated for the 2024 Academy of Country Music Awards.

You can count on us to be cheering the loudest on Thursday, May 16, live from Ford Center at The Star in Frisco, Texas!

The 2024 Academy of Country Music Awards nominees are out - congrats to all of our nominated artist partners!

04/17/2024

ICYMI: We've had big things going on over on IG . . . 👀

04/11/2024

Happy Thursday!

Just a reminder that Chase Rice brings his pup on tour with him and Jack even hangs out on stage during concerts.

That's all. That's the post. Hope it made you smile!

UScellular

https://hubs.la/Q02sBLgM0

04/05/2024

🚀 We've got one more new launch to brag about before we head into the weekend!

Snow Tha Product and göt2b Color Remix are both authentic, vibrant, and unapologetically bold.

Snow looks AMAZING - and may have inspired a few of us in the office to try a bold new color over the weekend . . . 👀🤩

Latin GRAMMY-nominated rapper and singer Snow Tha Product is partnering with göt2be Color Remix to drive engagement and awareness for the bold semi-permanent hair color.

04/03/2024

🚀NEW LAUNCH: ILLENIUM x California Department of Public Health

EDM artist ILLENIUM is partnering with the California Department of Public Health to talk about the dangers of Fentanyl, his own substance use disorder, and opioid overdose prevention strategies and tools.

This campaign exemplifies the power that music has to change (and save) lives.

We're so grateful for the trust that the California Department of Public Health put in us and proud of the work what we did together.

EDM artist Illenium is partnering with the California Department of Public Health to talk about opioid overdose prevention strategies and tools.

03/27/2024

🚀 NEW LAUNCH: Chase Rice × UScellular

Amazing work from the whole team on a campaign with a great message!

Chase Rice partnered with UScellular to challenge people to be mindful of when they’re using their phones to really connect and when they’re using them as a distraction.

We love this campaign for so many reasons–and, we promise, not *all* of them are about Chase’s dog, Jack, who was featured and deserves all the belly scratches.

UScellular® and Chase Rice have partnered to promote the power of unplugging to connect with what matters most.

03/26/2024

🏆 🤩 And the nominations just keep coming - congrats to our artist partners with an incredible 25 nominations for the 2024 Latin American Music Awards!

The 2024 Latin American Music Awards nominees are out - congrats to our artist partners for their collective 25 nominations!

03/18/2024

🏆 👏 Standing ovation for our artist partners who took home statues at the 2024 NAACP Image Awards! Your talent, creativity, and dedication shine brightly and we're proud to celebrate YOU!

Coco Jones | Fantasia | Kierra Sheard | Kirk Franklin

03/07/2024

✨ARTIST SPOTLIGHT✨

Capturing the essence of Millennial angst for over two decades, Simple Plan has practically become the unofficial soundtrack of the generation. From their breakout single "I'm Just a Kid" to anthems like "Welcome to My Life" and "Perfect," Simple Plan has a knack for capturing the raw emotions that define the Millennial experience.🔥

Read more on our blog about how Simple Plan is absolutely crushing it at live shows and what their team loves about using SET. Live (some might say they have a ‘simple plan’ for using tech on tour😉)!

This week’s SET spotlight is Canadian pop punk band Simple Plan and their use of SET.Live on tour!

03/06/2024

✨You're Invited✨

Join us for an educational webinar in association with Music Ally!

During this webinar, we’ll talk with music professionals about the importance of owning fan data–and share some tools that make it easy to know, grow, and own artists’ fanbases.

We’ll have Kayleigh Allen, Director of Marketing at mtheory LLC, joining the conversation to give some real-world examples from artists using our tools to engage fans directly and open up new revenue streams.

Event details: Tue. March 19, 2024 | 11:00am - 11:45am CT via Zoom

RSVP today:

Join us as we talk with music professionals about the importance of owning fan data–and share some tools that make it easy to know, grow, and own artists’ fanbases.

03/04/2024

On Friday March 1st, our team disconnected from technology—together—for
. We hiked. We lunched. We took REAL photographs. It was a phone-free day well-spent! 📸

Thanks to our friends at UScellular for leading the charge & inviting us to participate!

02/26/2024

We're joining our friends at UScellular for . Want to join the movement? Here are 3 ways you could spend your phone-free day:

1. Go record digging at a local vinyl shop (you never know what gems you'll find 🕵️‍♀️)
2. Check out a local musician's live show (they'll appreciate your support 🎤)
3. Dust off your favorite CDs from your collection (we know you still have them 💿) and take a nostalgic joy ride around town.

For more: https://hubs.la/Q02mg_k80

02/21/2024

Will you join the pledge to unplug?

We're scheming up some fun team events for Friday, March 1st to support our partners at UScellular for . We love technology as much as the next tech company, but human connection is at the core of what makes all of us tick. 🎶

Join us on Global Day of Unplugging on March 1st by logging off and making a memory worthy of your newsfeed. For every share of this post, we're donating to Global Day of Unplugging, up to $50,000. ​

For tips on how to create a healthier relationship with technology, visit https://bit.ly/4bLi75I

02/15/2024

🚀🎶🛻 Oh, did you think we were done?? IT'S FORD TRUCK MONTH - WE GO BIG!!!

Our team NAILED IT with this Jordan Davis x Ford Motor Company Truck Month partnership!

Check out the 2024 F-150 Lariat with Jordan Davis - and hear the story behind his hit song "Buy Dirt" featured in this campaign.

The Ford Truck Month 2024 celebrations continue with the newest artist added to the lineup: country star Jordan Davis.

02/15/2024

🚀🔥🛻 NEW LAUNCH: Piso 21 x Ford Motor Company

We've got a HUGE launch with one of Latin music’s most iconic groups: Piso 21

These guys showed up to the production shoot with a super important question: just how loud do the speakers on the Ford F-150 go? 😆 (spoiler alert: the answer is REAL LOUD)

Music Audience Exchange (MAX) kicks off Ford Truck Month with this Música Ford campaign featuring one of Latin music’s most iconic groups: Piso 21.