Mailing Systems Technology

12/09/2025

https://hubs.ly/Q03X10WN0

Poet Maya Angelou often said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In Seth Godin’s book All,Articles

11/17/2025

https://hubs.ly/Q03SCnqr0

Seth Godin is often quoted as saying, “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” In the mailing busines,Articles

11/14/2025

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If you’re in the business of executing high-performance mail, now is the time to evolve. According to the 2025 Direct Mail Benchmark Report from Franklin Madison Direct, 67% of marketers s,Articles

11/13/2025

https://hubs.ly/Q03xg9lG0

We may think of the mailing industry as a steady, dependable business but mail is always changing-especially now. Print and mail service providers need to adapt as the mailing world evolves. Expect so,Articles

11/12/2025

From the Archives:

I am going to start with a blanket statement based on years of customer research: 99% of medium-to-large organizations have limited to no visibility to their mail spends across their enterpris,Articles

11/11/2025

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The United States Postal Service (USPS) is currently undergoing a significant transformation, and this reality understandably creates some uncertainty within the direct mail industry. For mail,Articles

11/10/2025

From the Archives:

Today's communication is often instant and online. Triggered mail stands alongside the digital world as a powerful and effective tool for engaging with customers in a personal and impactful w,Articles

11/04/2025

https://hubs.ly/Q03DqTW50

Direct mail has been a staple of marketing strategy for decades, consistently delivering strong response rates and ROI. Yet, in a world dominated by digital advertising, many marketers hesitat,Articles

10/29/2025

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Sadly, we have an epidemic of “bad bosses” in our country. The American Psychological Association (APA) conducted a survey revealing that 75% of employees report their boss as th,Articles

10/27/2025

https://hubs.ly/Q03xfJ0V0

At this year’s National Postal Forum, the panel “Ideas and Innovations to Elevate Your Envelope” sparked fresh thinking on how envelopes can do more than carry mail — they can capture,Articles

10/23/2025

First day of the show was a success! If you're here at PRINTING United, be sure to stop by the Mailing Systems Technology booth to say hello!