Sweet Love something new every day.

We're the first-ever brand to launch on Snapchat Discover, covering the best in music, culture and style. To find out more, follow us on Snapchat, Instagram, Twitter, Tumblr, and Pinterest @wearesweet.

04/04/2018
Vote for Sweet to Win a Webby Award!

Sweet is nominated for our first-ever The Webby Awards! Will you help bump us into first place? Link in bio to vote now—takes two secs, promise 😉

I just voted in The Webby Awards People’s Voice Awards. You should too.

03/27/2018
Consider this proof that Rihanna's an artist who will stand the test of time.
08/07/2017
These Selfies Belong in Museums

Consider this proof that Rihanna's an artist who will stand the test of time.

Consider this proof that Rihanna's an artist who will stand the test of time.

07/10/2017
Sweet Live: Anna Rose

Every Monday should include some Anna Rose, so we brought her into the studio.

This account of New York rock in the aughts is just as epic as the city itself—and reminded me why I wanted to move he...
07/07/2017
The Real (and Super-Scandalous) Story Behind Your Favorite Bands

This account of New York rock in the aughts is just as epic as the city itself—and reminded me why I wanted to move here in the first place.

This account of New York rock in the aughts is just as epic as the city itself—and reminded me why I wanted to move here in the first place.

Meet Fatimah Asghar and Samantha Bailey, the brains behind the new HBO series that everyone will be talking about.
07/07/2017
Why These Women Are Bringing Brown Girls to Television

Meet Fatimah Asghar and Samantha Bailey, the brains behind the new HBO series that everyone will be talking about.

Meet Fatimah Asghar and Samantha Bailey, the brains behind the new HBO series that everyone will be talking about.

"Capitalism and patriarchy want to keep us separate, compartmentalized, afraid, and alone, and unconscious to our collec...
07/06/2017
Using Astrology As a Tool For Liberation and Healing

"Capitalism and patriarchy want to keep us separate, compartmentalized, afraid, and alone, and unconscious to our collective power. Astrology helps us to feel connected to something larger."

The cult-favorite horoscope scribe Chani Nicholas on using astrology as a tool for liberation and healing.

07/06/2017
Sweet Live: Her

French band Her is here to make your day *a lot* better.

Truth.
07/06/2017

Truth.

You only belong to yourself. // #SashaLane

Every good party deserves its own geofilter, and now you can make one without even having to leave Snapchat.
07/05/2017
This New Snapchat Feature Is a Total Game Changer

Every good party deserves its own geofilter, and now you can make one without even having to leave Snapchat.

Every good party deserves its own geofilter, and now you can make one without even having to leave Snapchat.

They haven't been available in the U.S. since the '90s.
07/05/2017
Vans' Flame Sneakers Are Back!

They haven't been available in the U.S. since the '90s.

They haven't been available in the U.S. since the '90s.

Here are the best to lounge around in all day.
07/04/2017
Cute Pajamas Are the Key to Unwinding

Here are the best to lounge around in all day.

And during the warmer months, you'll want something to keep you looking and feeling cool through the night. We like these five brands best.

Imagine if you could store every memory as a color in your head. Welcome to Kristin Texeira's world.
07/03/2017
Do Your Memories Have a Color?

Imagine if you could store every memory as a color in your head. Welcome to Kristin Texeira's world.

Imagine if you could store every memory as a color in your head. Welcome to Kristin Texeira's world.

If you have a birthday, then you also have a "birth path number", which hints at how your life will unfold.
07/02/2017
Everything You Need to Know About Numerology

If you have a birthday, then you also have a "birth path number", which hints at how your life will unfold.

If you have a birthday, then you also have a "birth path number." This hints at how your life will unfold.

With the help of this playlist, your friends will be dancing and head-nodding all weekend long.
07/01/2017
The 10 Best Songs of the Week

With the help of this playlist, your friends will be dancing and head-nodding all weekend long.

With the help of this playlist, your friends will be dancing and head-nodding all weekend long.

Do you ever feel lonely? Or uninspired? Or frustrated? Illustrator Jonathan Sun (aka Jomny Sun) understands—and his bo...
07/01/2017
This Alien Really, Really Wants to Be Your Friend

Do you ever feel lonely? Or uninspired? Or frustrated? Illustrator Jonathan Sun (aka Jomny Sun) understands—and his book, "Everyone's a Aliebn When Ur a Aliebn Too," excerpted ahead, might just make you feel better.

Do you ever feel lonely? Or uninspired? Or frustrated? Illustrator Jonathan Sun (aka Jomny Sun) understands—and his book, "Everyone's a Aliebn When Ur a Aliebn Too," excerpted below, might just make you feel better.

Fun fact: colors may not exist—they might all be in your head. No one actually knows whether colors are real and our e...
07/01/2017
What Does Your Favorite Color Say About You?

Fun fact: colors may not exist—they might all be in your head. No one actually knows whether colors are real and our eyes just perceive them, or our minds construct the colors out of light and shadow.That means that the colors you see—and especially your favorite color—may be specific to you. Blue may be your favorite color because your blue is stunning: you and blue just get each other.

Hint: It says a lot.

Whether you're new to the sticker game or think you already know all there is to know about the scissor tool, our assist...
07/01/2017
✂️ How to Make Your Own Next-Level Snapchat Stickers ✂️

Whether you're new to the sticker game or think you already know all there is to know about the scissor tool, our assistant photo editor Ryan Duffin is here to show you eight mind-bending ways to take things up a notch. Snip, snip!

Whether you're new to the sticker game or think you already know all there is to know about the scissor tool, our assistant photo editor Ryan Duffin is here to show you eight mind-bending ways to take things up a notch. Snip, snip!

Check out the best rentals to stalk for some serious interior design inspo—no bookings required.
07/01/2017
8 Airbnb Rentals to Screenshot ASAP

Check out the best rentals to stalk for some serious interior design inspo—no bookings required.

Check out the best rentals to stalk for some serious interior design inspo—no bookings required.

"The last time I fell in love it was 2009 in Memphis and summer had come early. At the time, I already had a boyfriend, ...
07/01/2017
Why Are We So Obsessed With Summer Love?

"The last time I fell in love it was 2009 in Memphis and summer had come early. At the time, I already had a boyfriend, but he'd gone to Israel to study for several months, which I took to mean he'd run away..."

There's something about the season that makes adventure and risk-taking more irresistible than any other time of year.

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