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11/16/2021

Honored to have been interviewed by Billboard Magazine about the fallout from the Travis Scott Astroworld tragedy and its effect on Houston personal injury litigation.

https://www.billboard.com/articles/columns/hip-hop/9659503/astroworld-lawsuits-personal-injury-attorneys

After nine concertgoers died and hundreds more were injured during Travis Scott's set at Astroworld, Houston personal-injury attorneys sprang into action.

03/31/2020

How communicators are changing the game during the outbreak.
https://www.ragan.com/airbnb-suspends-marketing-campaigns-google-cancels-april-fools-day-jokes-and-who-launches-app-with-covid-19-info/

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more. Good morning, PR pros: To show its appreciation for people across the nation, Taco Bell is offering a free taco to each...

03/19/2020

Who are Americans trusting for their information during the ?

Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more. Good morning, PR pros: Musa Tariq, global head of marketing for Airbnb Experiences, launched an impromptu video networking se...

03/10/2020

Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories. With coronavirus spreading, should you cancel that big event your organization is planning, or press ahead with it? Either way, it’s not just...

03/05/2020

When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible. As the COVID-19 coronavirus continues its tragic march, disrupting business, travel and everyday activities, every organization should be prepared to use the 4 F.....

03/02/2020

The microblogging platform helps you go beyond memes and still photos. Consider these ideas to promote your organization, engage your audience and attract new followers. With 330 million active monthly users, Twitter is a staple of digital marketing. Though it’s essential to cultivate a Twitter fo...

02/25/2020

Good advice: Choose a voice for your social media.

Keep it simple. Be direct. Perhaps above all, use whatever influence or authority you have to help others succeed. Every company is a unique community shaped by quirks, habits, preferences and pet peeves. The onus is on communicators to craft messaging that resonates with people from a range of back...

02/17/2020

Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage. Press releases all seem the same. Little more than the company name changes as in: Company X is “an industry-leadin...

02/14/2020

Focus on other people, accept that ‘perfect’ doesn’t exist, and seek happiness outside that cubicle. Marketers love to spout about content being king, but savvy communicators know that contentment holds far more power in every workplace kingdom. It’s simple: When we’re happy at work, we pr...

02/11/2020

The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their ...

01/31/2020

Scary guy... good message.

Employees (and customers) can smell phony corporate baloney a mile away. Prioritize compelling, emotional imagery, and give user-generated content a try. If the goal of internal communication is to engage, empower and influence employees, then communicators must create content that stirs emotions. E...

01/29/2020

When the heat is on, you can easily get burned—so avoid these common pitfalls. Every day, communication professionals go to work with a rough idea of how the day will unfold. You’ll attend a staff meeting, develop a pitch plan for a new product, check in with your direct reports, meet with consu...

01/22/2020

Looking for best practices for 2020?

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for. Social media has emerged as one of the most important tools for public relations and marketing over the past dec...

01/15/2020

A new guide offers tactics that will boost your attention rate and make your messaging something that employees heed. Every time a communicator sends a mass email, two competing dynamics clash. On the one hand, the organization has a message to disseminate, and email is often the most effective inte...

01/08/2020

3 SEO tips to increase your Google rank - Ragan Communications

Stop worrying about Google’s BERT update. Here’s how to increase your reach. Google’s BERT (Bidirectional Encoder Representations from Transformers) update last October upended search results for many organizations these past few months. Google even called it “one of the biggest leaps forwar...

01/03/2020

5 marketing and PR campaigns that wowed us in 2019 - Ragan Communications

From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound. PR pros can glean ideas for improving their own campaigns by examining other brands’ successful promotions. With that in mind, her...

12/30/2019

14 compelling internal communication campaigns - Ragan Communications

Looking to beef up your internal communications? There are some great tips here!

Take inspiration from these employee-empowering examples of scintillating corporate storytelling. We are rerunning the most-viewed articles of 2019. This was one of the top five most-popular internal communication articles of the year. You have a job to do: Get your message across, and make it stick...

12/17/2019

10 social media scheduling blunders to avoid - Ragan Communications

Before you slate a spate of content for a later date, be mindful of these common mistakes. Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. If you err too far on the side of automation, you risk making embarrassing gaffes....

12/10/2019

How brand journalism fills the void as media outlets dwindle - Ragan Communications

The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. There’s another way to tell your brand story: Do it yourself. The erosion of staffing at newspapers and other media outlets presents a problem for PR pros. As ...

12/03/2019

11/19/2019

In your writing, focus on the ‘you,’ not the ‘I’ - Ragan Communications

Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes. You probably already know this—but they don’t. Intrigued? Feeling good? Want to read on, see how enlightened you are? Of ...

11/15/2019

How Miami International Airport reaches—and teaches—harried travelers - Ragan Communications

Tips on how to communicate YOUR message!

The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers. Air travel is among our most stressful undertakings. Just the thought of navigating ground transportation, parking, rental cars and the ticket desk is enough to cau...

11/09/2019

Research: Nearly half of employers frown on workplace romance - Ragan Communications

The ouster of McDonald’s respected CEO this week underscores the fraught nature of pursuing flings or flirtation in today’s environment. Romance can bring joy, spice and warmth to any workplace, but certain sparks can ignite fiery PR fiascos. New research from Reboot Digital Marketing finds that...

10/30/2019

Are you ready for the 5-hour workday revolution? - Ragan Communications

Interesting take on the workday. Could you get your work done in a 5-hour day?

Sure, there are potential drawbacks to a leaner schedule, but the benefits of working fewer hours are legion. Consider the pros and cons of this hot business trend. Imagine a world in which you could clock out by 2 p.m. each day. Sound like a pipe dream? Well, the five-hour workday is gaining steam....

10/29/2019

6 ways to get your employees to read mobile email - Ragan Communications

Even your desktop workers often check workplace email on their phones. Are you making sure they can access your messages? Recently, Taylor Morrison sent an all-hands email to its employees nationwide at 10:30 a.m. Pacific time—right in the middle of the workday. The email was important to the comp...

10/23/2019

Survey: All generations favor email for workplace communication - Ragan Communications

Though messaging apps are deemed more fun and casual, men and women alike list email as their first option, regardless of their age group. Brand managers hoping to reach people at their work desks favor one tool for doing it: email. A new study by Spike shows that 77% of U.S. workers prefer email, a...

10/11/2019

TikTok’s rapid growth and format offer marketing opportunities - Ragan Communications

The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers. TikTok now has more than 500 million active users worldwide. That’s more than Twitter, LinkedIn, Snapch...

10/08/2019

3 unforgiveable content creation sins - Ragan Communications

Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters. Great content can take your audience on an epic, entertaining and enriching journey. Lousy or lazy content, however, will do more damage to your brand than having no content at all. To make your messaging c...

10/01/2019

How Goldman Sachs showcases its leaders in authentic messaging - Ragan Communications

Glean tips from the finance giant’s savvy approach toward amplifying, humanizing and harmonizing its execs’ voices online. What image does “bank executive” conjure? You might envision a stodgy, scowling, besuited old man—possibly wearing a monocle—but how about an Instagram-savvy DJ? The...

09/19/2019

3 science-backed ways to fend off procrastination - Ragan Communications

Increase your immediate rewards, make the future more real, and force yourself to start. Go ahead and eat that cookie, too. I am a professional writer, which means as soon as I get an assignment, I sit right down and reorganize my desk. Then I clean my apartment and make myself a snack. Then I …

09/17/2019

PR crises that have defined 2019 - Ragan Communications

Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared? There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. Last year, it was Facebook’s data misuse...

09/14/2019

5 social media updates crucial for marketers - Ragan Communications

New algorithms and features are altering the online landscape. Here’s advice on mastering the latest tools and toys on popular platforms. To make the most of social media, marketers must stay up to date with platforms’ developments and updates. Here are important changes you must know about: 1. ...

09/11/2019

How to craft a survey report and a digestible summary presentation - Ragan Communications

The data have been gathered and analyzed, and now you’re ready to deliver the goods. Make sure you provide actionable insights to go along with numbers and visual depictions. Survey reporting isn’t a prescribed formula. You must present your findings in a meaningful way that caters to the audien...

09/02/2019

8 steps for building an effective content calendar - Ragan Communications

Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives. Every good content marketing strategy starts with a well-planned content calendar. Here are eight steps for building an effective calendar: 1. Design you...

08/27/2019

When it comes to copyright law, don’t assume you know - Ragan Communications

Short of asking a lawyer, there are guidelines for avoiding legal jeopardy. We asked a copyright expert about all the things PR pros and clients can run afoul of when creating content. Editor’s Note: This piece does not constitute legal advice. Always seek the help of a legal professional. When it...