Invision Magazine

Invision Magazine INVISION Magazine helps eyecare professionals build their business by selling more, serving better and having more fun on the job.

Brightly written, gorgeously packaged and stuffed full of business intelligence and ideas that inspire action, INVISION is the magazine American ECPs have been waiting for. ECPs: Get a free one-year subscription at http://invisionmag.com/subscribe. Advertisers: Contact us at [email protected]

What goes into choosing the right optical lab? Adam Cherry, president of Cherry Optical Lab, shares how practices can ma...
07/12/2025

What goes into choosing the right optical lab? Adam Cherry, president of Cherry Optical Lab, shares how practices can make smarter lab decisions by first defining what matters most: quality, accuracy, service, and a cultural fit that feels like true partnership. https://invisionmag.com/best-practices-adam-cherry-on-lab-selection/

07/11/2025

The main driver of revenue — the staff — often gets the least amount of investment but they can make or break an office.

07/11/2025

IN THIS ENGAGING AND INSIGHTFUL EPISODE, Steve Alexander sits down with Bill Ge**er, a seasoned expert in optical merchandising and practice growth strategy, to uncover best practices for optimizing the patient experience and increasing profitability in independent eye care practices. From multiple....

07/11/2025

"I loved Play Time: ECPs’ Pursuits Outside the Office and think it would make a great regular feature!"

07/10/2025

And we’ve also reached the midpoint of the year. Time to review and adjust.

07/10/2025

We have the usual suspects, like marketing and billing, and a few creative ideas as well.

07/10/2025

And we may be deep in Back-to-School business right now but it’s time to start planning for your holiday sales season.

07/09/2025

May we suggest practicing your scripts out loud and a fun way to take the steam out of a very disgruntled customer.

07/09/2025

But of the remainder, those of you who’ve tried it in the past have mixed feelings.

07/08/2025

And how optometric advocacy is one of the most important and meaningful ways for an optometrist to have a positive influence on the health of their community.

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