Invision Magazine

Invision Magazine INVISION Magazine helps eyecare professionals build their business by selling more, serving better and having more fun on the job.

Brightly written, gorgeously packaged and stuffed full of business intelligence and ideas that inspire action, INVISION is the magazine American ECPs have been waiting for. ECPs: Get a free one-year subscription at http://invisionmag.com/subscribe. Advertisers: Contact us at [email protected]

Different frame lines, themes, playlists, décor and treats helped Midwest Eye turn a single trunk-show challenge into a ...
09/04/2026

Different frame lines, themes, playlists, décor and treats helped Midwest Eye turn a single trunk-show challenge into a month of distinct optical events.

Independent brands and suns were certainly having their moment.
09/04/2026

Independent brands and suns were certainly having their moment.

DeWine is recognized for the OhioSEE program, which has provided eye exams and glasses to children across 15 Ohio counti...
09/03/2026

DeWine is recognized for the OhioSEE program, which has provided eye exams and glasses to children across 15 Ohio counties, backed by $25 million in state funding.

Including the difference in profitability between contact wearers and glasses wearers and what scope expansion could mea...
09/03/2026

Including the difference in profitability between contact wearers and glasses wearers and what scope expansion could mean for access to eyecare services.

Including a modern take on a romantic 18th century tradition and birding for presbyopes. c
09/03/2026

Including a modern take on a romantic 18th century tradition and birding for presbyopes. c

Including a modern take on a romantic 18th century tradition and birding for presbyopes.

These frames are designed for life's most specific moments without ever sacrificing style.
09/03/2026

These frames are designed for life's most specific moments without ever sacrificing style.

No one knows the needs and pain points of a private practice like a professional peer.
09/03/2026

No one knows the needs and pain points of a private practice like a professional peer.

One optician routinely encourages emerging presbyopes to "try" progressives knowing they can always be remade. Is that s...
09/03/2026

One optician routinely encourages emerging presbyopes to "try" progressives knowing they can always be remade. Is that smart patient care—or an ethical gray area? Our readers weighed in.

Plus a case for night school and a non-negotiable when it comes keeping your goals.
09/03/2026

Plus a case for night school and a non-negotiable when it comes keeping your goals.

The Milan eyewear trade show introduces the new payoff and adds travel deals for visitors from China's Wenzhou, Shenzhen...
09/02/2026

The Milan eyewear trade show introduces the new payoff and adds travel deals for visitors from China's Wenzhou, Shenzhen and Shanghai.

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