Invision Magazine

09/12/2025

Including how to build your own board of advisors and keeping your confidential information confidential.

09/12/2025

"Love what you do! Independent eyecare is the best!"

09/12/2025

JOIN US! Celebrate with INVISION as we toast the 2025’s America’s Finest honorees at West on Friday, Sept 19 at 4pm on the Main Stage. Champagne for all and goodie bags for the first 25 folks who snag one!

09/12/2025

Keeping your word is more than just good manners, it’s one of the most powerful business strategies you will ever have and a leadership habit worth cultivating.

09/11/2025

Including a couple books for optical businesses and new slippers for the upcoming cooler weather that are hard to say no to.

09/11/2025

With bold lines, generous proportions, and angles that command attention, these 9 sharp looks are anything but well-rounded.

09/11/2025

SEE YOU THERE! Join INVISION Magazine for the award presentation of their America’s Finest Optical Retail 2024 winner followed by bubbles & bites to celebrate the magazine’s 10th anniversary! DATE FRIDAY, SEPT. 20, 2024 TIME 4:30 PM – 6:00 PM PLACE THE BRIDGE AT VISION EXPO WEST Goodie bags fo...

09/11/2025

Sponsored: Discover EssilorLuxottica's latest innovations at Vision Expo West. Visit booth to take part in one-of-a-kind brand immersions, hands on experiences and explore our latest product offerings. While there, explore Essilor Instruments’ advanced technologies and learn about our latest partnership program benefits. Uncover more at EssilorLuxottica.com.

09/11/2025

When a longtime patient exhibits potentially dangerous behavior, this doctor can either placate the perpetrator or call the police.

09/10/2025

Sponsored: Same-day eyewear service = higher profits. Dr. Johnson boosted revenue $50-100+ per pair with in-house finishing.

How In-House Finishing Transforms Optical Practices If you’re considering starting an in-office finishing lab, you’re probably weighing the pros and cons. And you likely have one big question: “Will it be worth the effort, time, and money required to get an in-office finishing lab off the grou...

09/09/2025

Going above and beyond is no longer remarkable … it’s expected.

09/09/2025

Now is the perfect time to throw a private client party or run some pricing experiments.