Found Object

Found Object We are a cause-marketing agency/production company that creates storytelling content and social impact campaigns. Our clients are companies and non-profits that want to inform audiences about pressing societal issues and emerging sustainable solutions.

Found Object is a creative agency that harnesses the power of storytelling in the social impact space. We create story-led campaigns that inform, inspire and influence. Recognizing that the barriers between social impact and commerce have blurred, we shape video content and distribution plans to reach audiences that are increasingly interested in the intersection between brand values and real world actions.

Operating as usual

04/26/2018
Stepping Up: Addressing the Criminalization of the Mentally Ill

The Stepping Up Initiative is partnering with psychiatrists, judges, and community leaders to deliver solutions to combat the crisis of mental illness behind bars. Today, jails hold many more people with mental illnesses than psychiatric hospitals. Found Object is working on a new documentary following the mental health jail diversion project in Miami that helps steer people with mental illness into treatment not jail. Check out our video addressing the criminalization of the mentally ill and stay tuned for more updates.

04/23/2018
Carbon Reduction

Should we be looking to soil specialists for solutions to climate change? A fascinating article in T: The New York Times Style Magazine, “Can Dirt Save the Earth?” examines how soil sequesters carbon. Similarly, we worked with VF Corporation to tell their story on their commitment to sustainability through soil science and carbon sequestration. Some of the VF brands and partners featured include The North Face, Wrangler and Fibershed. Check out the article and the video!

View our 2017 Sustainability & Responsibility Report at sustainability.vfc.com.

04/17/2018
No Shame

Viacom’s Listen campaign, that we did creative work for, was nominated for a Webby (The Webby Awards). Listen is an initiative to change the national addiction conversation and kick-start a search for new solutions. Vote and and check out Robin’s inspirational story of recovery. #addictionrecovery
Vote here: https://vote.webbyawards.com/PublicVoting#/2018/film-video/video-channels-networks/public-service-activism

Here’s the story of a streetside overdose, the shaming video that captured it and one woman’s path back from tragedy.

To capture some shots for an upcoming project on #mentalhealth and #cjreform we attended the Fair and Just Prosecution’s...
04/16/2018

To capture some shots for an upcoming project on #mentalhealth and #cjreform we attended the Fair and Just Prosecution’s conference on behavioral health and criminal justice reform at NYU School of Law's Center on the Administration of Criminal Law last Friday. Stay tuned!

04/10/2018
If a Tree Falls in the Woods...

In 2010, Timberland committed to planting 5 millions trees in 5 years. Since then, they have planted 9.6 million trees worldwide. Here is the animation we created that helped kick it off!

...and nobody is around to hear it fall, does it make a noise? Yes, and at Timberland we hear that noise loud and clear!

04/05/2018
Operation Hawaii

Meet Tommy Counihan. He’s a US Army Veteran, surfer and a mentor to other veterans. “The camaraderie and the sense of purpose that I was given by the military, those were things that defined me as a person. I have that sense back that I have purpose and fulfillment again. And I have learned that my purpose has changed to helping others and giving back.” This is a part of our work with Viacom’s Veterans Wellness Operation campaign. Check out the video below!

This is "Operation Hawaii" by Found Object Films on Vimeo, the home for high quality videos and the people who love them.

04/03/2018
REV Demo Projects Advance Energy Innovation in New York State

Interested in sustainable alternatives to energy? New York State: Reforming the Energy Vision (REV) looks to innovators to provide a clean, affordable and resilient approach, to current systems. Check out this short video we made for them! #REV4NY

New York’s electric utilities and leading technology companies are working together to develop entirely new business models that enable greater adoption of t...

This week, we visited Drew University for a screening of our film, Kombit: The Cooperative, followed by a panel and disc...
03/29/2018
farmershaiti - Home - Smallholder Farmers Have Reason to Smile in Haiti

This week, we visited Drew University for a screening of our film, Kombit: The Cooperative, followed by a panel and discussion. Found Object documented the partnership of the Smallholder Farmers Alliance and Timberland, who worked with Haitian farmers to plant 5 million trees in 5 years. The project doubled farmer incomes and now functions without corporate sponsorship. Check out our videos of the project in its earlier stages on the Found Object website or YouTube and check out this article that provides an updated overview of the project. “Smallholder Farmers have a reason to smile in Haiti.”

03/16/2018
Kombit: The Cooperative

Timberland and Found Object partnered to document the evolution of the Smallholder Farmers Alliance in Haiti. They aim to strengthen community development and livelihoods through market-based farming cooperatives and conservation. Take a look at our documentary Kombit: The Cooperative, free on YouTube.

This documentary film by Found Object tells the story of how the Smallholder Farmers Alliance in Haiti came into being through an innovative partnership with...

03/12/2018
Miah's College Anticipation

Meet Miah. All of her friends had gotten into college, but she was still eagerly awaiting news. “Everyday I go home, the first thing I do is check the mailbox for an acceptance letter. The college process can make you feel discouraged at times, so having iMentor really helped me when I didn’t have the answers.” With the support of her iMentor advisor, Miah began reaching out to schools for updates on her admission status. Watch to see what happens next!

All of Miah's friends had gotten into college, but she was still eagerly awaiting news. With the support of her iMentor Program Manager and her mentor, Miah…

03/09/2018
Materials

Vans, The North Face, and Timberland are working to repurpose recycled plastics in their products and reduce the amount of waste going to landfills. Check it out in Found Object’s “Materials” video for VF Corporation’s Sustainability Report.

03/08/2018
Linear to Circular

In Found Object’s VF Corporation Sustainability Report video, we visit The North Face. The North Face provides customers with incentives to lead more sustainable lives. One of the ways VF promotes sustainability is by granting coupons to customers for recycling their clothing. Recycling is a crucial strategy to keep waste out of landfills. In Part 9 of 10, we visited the warranty center to learn more.

03/07/2018
Linear to Circular

Found Object worked with VF Corporation to showcase its vision for greater sustainability through a circular economic model. Long-lasting products, refurbishments, and rentals are just a few of the many examples of how the circular business model can kick-start a new future of sustainable fashion. Here is Part 8 of 10.

03/06/2018
Community Engagement

Timberland, Vans, and Eagle Creek are a few of the brands under VF Corporation supporting volunteerism among their employees. VF’s dedication to community service and engagement comes through in Found Object’s Sustainability Report video in Part 7 of 10 for VF Corporation's Sustainability Reports.

03/05/2018
Movement Makers

VF Corporation strives to enable their consumers to live more active and sustainable lives as shown in one of Found Object’s videos, “Movement Makers,” for VF’s Sustainability Reports. Watch how consumers and associates are empowered by VF to deliver service and give back in communities around the world in Part 6 of 10.

03/02/2018
Worker Wellbeing, Sustainable Living

Worker wellbeing is a priority for the VF Corporation across its supply chain. In Found Object’s Sustainability Reports for VF, VF works to meet the needs of workers in Nairobi, Kenya. Check out Part 5 of 10 VF’s Sustainability Report videos below.

03/01/2018
Worker Wellbeing

In Found Object’s Sustainability Report video for VF Corporation on Worker Wellbeing, we see how VF is using its scale to create economic empowerment opportunities globally. Focusing on new production in Ethiopia, VF emphasizes the importance of having “happy, safe and healthy” working environments before doing business in a new part of the world. Here’s video 4 of 10, and stay tuned for Part 2 of the Worker Wellbeing videos tomorrow.

02/28/2018
Carbon Reduction

One of the VF Corporation Sustainability Report videos created by Found Object highlights VF’s commitment to using its scale to reduce carbon in the production of their products. With the help of farmers and soil specialists, Wrangler and Fibershed work to reduce their carbon footprint by using innovative agricultural practices for soil health. We visited North Carolina to California to get a closer look in Part 3 of 10.

02/27/2018
Scale For Good

In thousands of facilities across the world, VF produces 500 million products a year with the help of over a million workers a day. In Part 2 of 10 of Found Object’s videos for VF’s Sustainability Report, watch how VF Corporation uses its scale to tackle global challenges by improving energy efficiency, reducing material impact, and helping to create sustainable living environments for its workers.

02/27/2018
Made for Change

Found Object is proud to present the VF Sustainability Report videos, produced in coordination with VF Corporation, a company that outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, Timberland, Wrangler and Lee Jeans. VF’s sustainability strategy is to drive transformative solutions that make their business and the lives they touch better. 10 videos over 10 days, here’s the first.

Learn more about our co-founder Gabriel London whose storytelling + social impact work can be read on Huffington Post or...
11/27/2017
Gabriel London | HuffPost

Learn more about our co-founder Gabriel London whose storytelling + social impact work can be read on Huffington Post or viewed on our Found Object website. foundobjectsite.com

Gabriel London is a media campaign creator and documentary filmmaker who career has focused on political issues in America. As the founder of the documentary film production company, Found Object Films, Gabriel has produced and directed films and media campaigns that bring overlooked stories to a na...

Profile Pictures
11/27/2017

Profile Pictures

11/21/2017
Found Object: Partnering for Sustainable Solutions

What makes Found Object unique?

Our clients are companies and non-profits that want to inform audiences about pressing societal issues and emerging sustainable solutions. We make a significant, sustainable and measurable impact on the world by finding key causes that are authentic to the core brand. We help define those causes, build coalitions with like-minded partners to support change, and shape the campaign through creative content, experiential events, social media and web development to spread the message and spark action. #sustainability

Three years ago today the story of Mark DeFriest was discussed in the Talahassee Democrat as a part of the USA Today Net...
11/16/2017
Mark DeFriest film exposes broken criminal justice system

Three years ago today the story of Mark DeFriest was discussed in the Talahassee Democrat as a part of the USA Today Network. More about the film here: http://defriest.com

A new documentary showing at Florida campuses and film festivals, "The Life and Mind of Mark DeFriest," exposes many of the ways that the criminal justice system — in Florida and nationwide — is seriously broken but could have worked differently.

11/16/2017
No Shame

Found Object in coordination with Viacom remembers the story of a streetside overdose: the shaming video that captured it and one woman’s path back from tragedy.

Nearly 21 million Americans struggle with addiction, but few get the help they need. Viacom and Found Object capture one...
11/15/2017

Nearly 21 million Americans struggle with addiction, but few get the help they need. Viacom and Found Object capture one woman’s path back from tragedy here: https://vimeo.com/194586182

Check out the Found Object YouTube Channel, featuring animations, short films, and more!
11/13/2017
Found Object Channel

Check out the Found Object YouTube Channel, featuring animations, short films, and more!

11/10/2017
Veteran Inspiration with Pull-Up Challenge

Let’s celebrate veterans and their health + wellness this Veterans Day - #FBF to 2015 when Found Object and Spike Veterans Operation Wellness (VOW) followed Marine Corps veteran Guy Valentino as he broke the Guinness World Record for most pull-ups in 24 hours, reaching a staggering 5,801 pull-ups. What’s your VOW?

Veterans Day is rapidly approaching - get engaged with Found Object's productions on Veteran Wellness:
11/06/2017
Found Object | Our Work

Veterans Day is rapidly approaching - get engaged with Found Object's productions on Veteran Wellness:

Our very own Gabriel London directed "The Mind of Mark DeFriest," a documentary about a legendary escape artist with an ...
10/30/2017
The Mind of Mark DeFriest

Our very own Gabriel London directed "The Mind of Mark DeFriest," a documentary about a legendary escape artist with an infamous past... Like the page here to find out more!

When a legendary escape artist comes up for parole after more than 30 years behind bars, a chance for freedom must be weighed against his infamous past.

10/25/2017
Solar Allows Hospital to Operate

Solar power provides reliable solutions for those facing power shortages, especially for places such as this hospital in Haiti:

"After riding out Hurricane Irma’s assault on Necker Island, the house and everything surrounding it was destroyed — exc...
10/23/2017
Opinion | How to Keep the Lights On After a Hurricane

"After riding out Hurricane Irma’s assault on Necker Island, the house and everything surrounding it was destroyed — except for the solar power array, which laid flat on ground and remained materially intact. Solar power systems survived Irma and kept working in Florida and Haiti. While Hurricane Harvey cut some Texas power lines, no wind farms were destroyed." - Richard Branson & Amory Lovins

Found Object was on Necker Island during this solar install, and has extensively documented the solar work in Haiti. Find more here: http://foundobjectsite.com/work/

We can’t eliminate storms and high winds. But we can modernize the electric grid, save on fossil fuels and reduce emissions of greenhouse gases. Read more below:

10/19/2017
Climate Witness and Activist Manoel Silva da Cunha

Found Object created this piece on Amazon deforestation and climate change with the United Nations Foundation and WWF as a part of “See You In Copenhagen." Today, with Sustainable Development Goals in mind - reducing inequalities (SDG#10), facilitating responsible consumption & production (SDG#12), and taking climate action (SDG#13) - we watched it again! These are a few of the many principles Found Object advocates for and that we hope you share.

Find out more here: http://foundobjectsite.com/work/#un-foundation

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Videos

Materials
Materials

Vans, The North Face, and Timberland are working to repurpose recycled plastics in their products and reduce the amount of waste going to landfills. Check it out in Found Object’s “Materials” video for VF Corporation’s Sustainability Report.

Linear to Circular
Linear to Circular

In Found Object’s VF Corporation Sustainability Report video, we visit The North Face. The North Face provides customers with incentives to lead more sustainable lives. One of the ways VF promotes sustainability is by granting coupons to customers for recycling their clothing. Recycling is a crucial strategy to keep waste out of landfills. In Part 9 of 10, we visited the warranty center to learn more.

Linear to Circular
Linear to Circular

Found Object worked with VF Corporation to showcase its vision for greater sustainability through a circular economic model. Long-lasting products, refurbishments, and rentals are just a few of the many examples of how the circular business model can kick-start a new future of sustainable fashion. Here is Part 8 of 10.

Community Engagement
Community Engagement

Timberland, Vans, and Eagle Creek are a few of the brands under VF Corporation supporting volunteerism among their employees. VF’s dedication to community service and engagement comes through in Found Object’s Sustainability Report video in Part 7 of 10 for VF Corporation's Sustainability Reports.

Movement Makers
Movement Makers

VF Corporation strives to enable their consumers to live more active and sustainable lives as shown in one of Found Object’s videos, “Movement Makers,” for VF’s Sustainability Reports. Watch how consumers and associates are empowered by VF to deliver service and give back in communities around the world in Part 6 of 10.

Worker Wellbeing, Sustainable Living
Worker Wellbeing, Sustainable Living

Worker wellbeing is a priority for the VF Corporation across its supply chain. In Found Object’s Sustainability Reports for VF, VF works to meet the needs of workers in Nairobi, Kenya. Check out Part 5 of 10 VF’s Sustainability Report videos below.

Worker Wellbeing
Worker Wellbeing

In Found Object’s Sustainability Report video for VF Corporation on Worker Wellbeing, we see how VF is using its scale to create economic empowerment opportunities globally. Focusing on new production in Ethiopia, VF emphasizes the importance of having “happy, safe and healthy” working environments before doing business in a new part of the world. Here’s video 4 of 10, and stay tuned for Part 2 of the Worker Wellbeing videos tomorrow.

Carbon Reduction
Carbon Reduction

One of the VF Corporation Sustainability Report videos created by Found Object highlights VF’s commitment to using its scale to reduce carbon in the production of their products. With the help of farmers and soil specialists, Wrangler and Fibershed work to reduce their carbon footprint by using innovative agricultural practices for soil health. We visited North Carolina to California to get a closer look in Part 3 of 10.

Scale For Good
Scale For Good

In thousands of facilities across the world, VF produces 500 million products a year with the help of over a million workers a day. In Part 2 of 10 of Found Object’s videos for VF’s Sustainability Report, watch how VF Corporation uses its scale to tackle global challenges by improving energy efficiency, reducing material impact, and helping to create sustainable living environments for its workers.

Made for Change
Made for Change

Found Object is proud to present the VF Sustainability Report videos, produced in coordination with VF Corporation, a company that outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, Timberland, Wrangler and Lee Jeans. VF’s sustainability strategy is to drive transformative solutions that make their business and the lives they touch better. 10 videos over 10 days, here’s the first.

No Shame
No Shame

Found Object in coordination with Viacom remembers the story of a streetside overdose: the shaming video that captured it and one woman’s path back from tragedy.

Veteran Inspiration with Pull-Up Challenge
Veteran Inspiration with Pull-Up Challenge

Let’s celebrate veterans and their health + wellness this Veterans Day - #FBF to 2015 when Found Object and Spike Veterans Operation Wellness (VOW) followed Marine Corps veteran Guy Valentino as he broke the Guinness World Record for most pull-ups in 24 hours, reaching a staggering 5,801 pull-ups. What’s your VOW?

A Veteran's Regained Freedom
A Veteran's Regained Freedom

Inspire, inform, and influence: this is what Found Object strives for. Happy Friday! (More about Spike's VOW: http://www.spike.com/shows/vow)

Solar Allows Hospital to Operate
Solar Allows Hospital to Operate

Solar power provides reliable solutions for those facing power shortages, especially for places such as this hospital in Haiti:

Climate Witness and Activist Manoel Silva da Cunha
Climate Witness and Activist Manoel Silva da Cunha

Found Object created this piece on Amazon deforestation and climate change with the United Nations Foundation and WWF as a part of “See You In Copenhagen." Today, with Sustainable Development Goals in mind - reducing inequalities (SDG#10), facilitating responsible consumption & production (SDG#12), and taking climate action (SDG#13) - we watched it again! These are a few of the many principles Found Object advocates for and that we hope you share. Find out more here: http://foundobjectsite.com/work/#un-foundation

KOMBIT: The Cooperative (TRAILER)
KOMBIT: The Cooperative (TRAILER)

Two years ago, Timberland and Found Object proudly premiered "Kombit: The Cooperative" at the SXSW Eco Summit. This film centers around the sustainable, impactful business model built in Haiti to plant trees and help smallholder farmers. Watch the film for free here: https://www.youtube.com/watch?v=yfoXQ9TXums Once known as the richest agricultural country in the Caribbean, Haiti has been wracked by instability and natural disasters. Decades of decline have taken their toll on Haiti’s people, and today the country is 98% deforested with little of its once prosperous agricultural industry enduring. When Timberland commits to creating a sustainable intervention in Haiti that will lead to 5 million trees in 5 years, they work to find partners that understand the harsh realities of aid work but share the vision to build something sustainable. The goal is to develop new markets and opportunities for Haitian farmers that will endure and ensure a sustainable, greener future. #sustainability #reforestation Learn more here: KombitFilm.com

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"The Definition of Insanity" is really a very important film in the effort to create a more compassionate, progressive system in dealing with our often homeless mentally ill neighbors who run afoul of the law. A must see film for anyone who cares about the most vulnerable and often misunderstood members of our society.