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Publishing Executive

Publishing Executive Publishing Executive & Book Business, which serve executives in the magazine & book industries. Publishing Business is brought to you by the creators of Publishing Executive and Book Business

Publishing Executive serves as the most reliable source of insight and analysis on the magazine publishing and media industry, including strategic management insight, digital publishing innovations, and best practices in production, marketing, audience development, data, and more.

Book Business provides intelligent coverage of the book publishing industry, including strategic management insight and digital publishing innovations as well tactics for improving production and manufacturing, marketing, sales, and more.

Operating as usual

Publishers need to ask themselves: What does my audience want? How do my readers consume content? Is our business model ...
08/13/2020
The (Utterly Predictable) Decline of Advertising

Publishers need to ask themselves: What does my audience want? How do my readers consume content? Is our business model set up to embrace (and, yes, capitalize on) this?

Publishers' advertising revenue has been threatened for well over a decade, so why weren’t they better prepared for the COVID-19 freefall? While many rightly acknowledged the need to focus on reader-generated revenue, they steadfastly embraced one single business model: growing subscriptions by im...

In this new normal, publishers are pivoting to digital subscriptions, membership products, and more content offerings wi...
08/04/2020

In this new normal, publishers are pivoting to digital subscriptions, membership products, and more content offerings with potential extending into the post-pandemic business environment.

Download our latest research report for exclusive insight on media response to COVID-19 and expectations for business conditions: http://ow.ly/FmUt50AQzNA

There’s no simple path to innovative ideas. However, by focusing on these 4 elements, companies of all sizes can foster ...
06/22/2020

There’s no simple path to innovative ideas. However, by focusing on these 4 elements, companies of all sizes can foster innovation to almost alchemistic results: http://ow.ly/KtQ850AauRV

Most Americans want to financially support publications, especially ones that are local and national institutions. It’s ...
06/19/2020
How to Gain Paid Subscribers as Ad Spends Shrink

Most Americans want to financially support publications, especially ones that are local and national institutions. It’s up to publishers to innovate and give them reasons to subscribe during these trying times.

What should publishers do to save their brands? They should focus on innovation around offerings for paid subscribers. They should focus on talent, topics, and what sets their publication apart. Here are ideas to start experimenting and giving consumers reasons to subscribe during these trying times...

Our sister site BRAND United is expanding its offerings to help marketers optimize their campaigns across online and off...
06/18/2020

Our sister site BRAND United is expanding its offerings to help marketers optimize their campaigns across online and offline channels! Tap into this resource at brandunited.com

We're replaying a terrific panel discussion from last year's FUSE Media Summit! Hear executives from Brief Media, Indust...
06/17/2020

We're replaying a terrific panel discussion from last year's FUSE Media Summit! Hear executives from Brief Media, Industry Dive, and Active Interest Media discuss how data is managed within their organizations, what their most valuable data tools are, and how they prepared for privacy laws like GDPR and CCPA.

Listen here: http://ow.ly/vbSu50A9hqn

So, where does this leave B2B publishers who generate a meaningful portion of their revenue from conferences, trade show...
06/16/2020
Your Events Are Canceled. Now What?

So, where does this leave B2B publishers who generate a meaningful portion of their revenue from conferences, trade shows, and other networking events?

Here's how publishers are innovating in the time of COVID:

The COVID disruption continues to be a reality, and we don’t have a timeline for when things will return to normal. So, where does that leave B2B publishers who generate a meaningful portion of their revenue from events? Let's explore how publishers are adapting to protect their business model fro...

In this Q&A, Forrester's Global Head of Events Lisa Riley discusses the decision to transition the company's flagship su...
06/15/2020

In this Q&A, Forrester's Global Head of Events Lisa Riley discusses the decision to transition the company's flagship summit into a paid virtual event, as well as the effects it had on the programming: http://ow.ly/BnIL50A5rzu

For a database system to be called a CDP, it must satisfy most — if not all — of these requirements. It may be daunting ...
06/12/2020

For a database system to be called a CDP, it must satisfy most — if not all — of these requirements. It may be daunting for some to read through this, but doing your homework in advance will make it easier for you in the long run: http://ow.ly/jJ5a50zTB8a

Industry insider D. Eadward Tree outlines facts about what’s going on with this agency that’s so central to American lif...
06/11/2020
Will Pandemic and Politics Put USPS in Peril?

Industry insider D. Eadward Tree outlines facts about what’s going on with this agency that’s so central to American life – and the largest expense for most magazine publishers.

Depending upon which experts you heed, the U.S. Postal Service is either a few months away from insolvency or it’s in no danger of running out of cash any time soon. Let's look at facts about what’s going on with this agency that’s so central to American life – and the largest expense for mo...

Grist CEO Brady Walkinshaw discusses the media nonprofit's revenue model, team expansion, and editorial coverage amidst ...
06/09/2020
Growth Story of Environmental News Outlet Grist

Grist CEO Brady Walkinshaw discusses the media nonprofit's revenue model, team expansion, and editorial coverage amidst the current pandemic and protests for racial justice.

Over the past three years, nonprofit publisher Grist has more than doubled annual revenues, while investing in editorial talent and increasing staff size. CEO Brady Walkinshaw discusses Grist’s revenue mix, membership growth, and editorial strategy – including how the team is addressing the pand...

There's still time to register for tomorrow's live webcast with Recurly! Speakers Robbie Kellman Baxter and Adam Carroll...
06/08/2020

There's still time to register for tomorrow's live webcast with Recurly! Speakers Robbie Kellman Baxter and Adam Carroll will be discussing critical strategies to reduce subscriber churn and maximize revenue — plus, how you can leverage technology.

Register here: http://ow.ly/9wds50A2fy5

We're trying something new in this Tech Talks edition of the podcast! In this episode, hear three media technologists — ...
06/08/2020

We're trying something new in this Tech Talks edition of the podcast! In this episode, hear three media technologists — Chris Prinos (Indigo Trigger), Courtney Yuskis (Farm Journal), and Tom Cintorino (The Next Chapter Consulting) — discuss how lead-to-cash platforms create efficiencies and unlock revenue.

Listen here: http://ow.ly/h0wi50zYSrw

Joel Quadracci, CEO of Quad, frankly discusses the DOJ antitrust lawsuit that led to the acquisition of LSC Communicatio...
06/05/2020
Joel Quadracci on Failed LSC Acquisition

Joel Quadracci, CEO of Quad, frankly discusses the DOJ antitrust lawsuit that led to the acquisition of LSC Communications ultimately being called off, and why he believes it hurt the printing industry at large.

The chairman, president, and CEO of Quad frankly discusses the DOJ antitrust lawsuit that led to the acquisition of LSC Communications ultimately being called off, and why he believes it hurt the printing industry at large.

With COVID-19 affecting all facets of everyday life, it’s no surprise that marketing is also seeing the dramatic impacts...
06/04/2020
COVID-19’s Impact on Millennial & Gen Z Habits

With COVID-19 affecting all facets of everyday life, it’s no surprise that marketing is also seeing the dramatic impacts of the pandemic. And while some of the changes simply solidify what was already happening in the market, COVID is definitely adding more fuel to the fire.

Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically. And while many of these shifts — such as the changes to their media habits — can be attributed to the global pandemic, some of them may be here to stay.

Bloomberg Media's Global Head of Ad Product and Innovation shares insight into the publisher’s suite of digital advertis...
06/03/2020

Bloomberg Media's Global Head of Ad Product and Innovation shares insight into the publisher’s suite of digital advertising solutions, including a new self-serve mobile ad tool that aligns with the suite's core philosophy of “create once, repurpose everywhere.”

Listen here: http://ow.ly/6Px050zVzdL

Although there are many brands that have significantly shifted their budgets toward their affiliate programs and pay-on-...
06/02/2020
How COVID-19 Is Reshaping Affiliate Partnerships

Although there are many brands that have significantly shifted their budgets toward their affiliate programs and pay-on-performance partnerships during the COVID-19 crisis, there are also brands that have taken short-term actions that are likely to have negative repercussions long after the economy recovers.

Many brands have taken short-term actions within their affiliate marketing programs that are likely to have negative repercussions long after the economy recovers. Here's how brands and affiliate partners, including publishers, can work together for mutual benefit.

Save the date for our upcoming webinar with Recurly on June 9!You'll learn key factors that influence churn, best practi...
06/01/2020

Save the date for our upcoming webinar with Recurly on June 9!

You'll learn key factors that influence churn, best practices for subscription management experiences & more tips for driving consumer revenue: http://ow.ly/6mQ650zNVPq

"You need the women and moms on your teams right now, and they need you. With women making up such a large percentage of...
05/29/2020
How the Pandemic Weighs on Women in Publishing

"You need the women and moms on your teams right now, and they need you. With women making up such a large percentage of employment in the publishing industry, the industry cannot afford to turn its back on them."

Here's how you can support the women on your teams right now: http://ow.ly/9IFP50zRsBV

Even before COVID-19, the working moms on your team were operating with their time on the thinnest of margins. But now with the disruption of shelter-in-place orders, kids are home all day, and working mothers face an unprecedented challenge. What’s more, the media industry is carried on the shoul...

"Forbes has a huge breadth and depth of content and we want to always help our audiences to discover stories that resona...
05/28/2020

"Forbes has a huge breadth and depth of content and we want to always help our audiences to discover stories that resonate for them in that moment so that we can drive them to engage more deeply with the site during their visit,” says Nina Gould, Chief Product Officer at Forbes.

Listen to our latest podcast episode to hear Gould discuss Forbes' audience engagement products and pursuit of first-party data: http://ow.ly/XpRW50zQfdU

Publishing Executive needs your input! We’re trying to better understand how publishers are responding to COVID-19, and ...
05/27/2020

Publishing Executive needs your input! We’re trying to better understand how publishers are responding to COVID-19, and what expectations are for business over the next 12 months.

Share your feedback in this short survey: http://ow.ly/hE3N50zRjbm

"When the world starts turning again, a lot of what we took for granted will seem special," believes Printing Impression...
05/26/2020
Trade Shows: Will People Attend?

"When the world starts turning again, a lot of what we took for granted will seem special," believes Printing Impressions contributor Bill Farquharson.

We are all in uncharted waters. No one could have predicted the business landscape we are all living in, and if they had, we would’ve had them locked up. Suddenly, as Bill points out in this blog post, we find ourselves longing for the good old days.

Continually reassessing how audiences consume content is key to adjusting strategies and executing successful campaigns....
05/22/2020
5 Key Insights into B2B Content Consumption

Continually reassessing how audiences consume content is key to adjusting strategies and executing successful campaigns. Here are some helpful takeaways from NetLine Corporation's recent analysis of first-party content consumption & demand data across their network.

In a digital world where audience attention is stretched thin, content marketing is one way for brands to stand out and engage potential buyers. Here are helpful tips and takeaways from NetLine Corporation's 2020 State of B2B Content Consumption and Demand for Marketers.

In this video, Quad CEO Joel Quadracci outlines actions and safety measures the company has implemented, as well as pred...
05/21/2020
Joel Quadracci on Quad's Response to COVID-19

In this video, Quad CEO Joel Quadracci outlines actions and safety measures the company has implemented, as well as predicts what the economic recovery will look like and why Quad's 3.0 offerings will accelerate in the new business environment.

Quad Chairman, President and CEO Joel Quadracci outlines actions and safety measures that have been implemented, as well as predicts what the economic recovery will look like and how it will impact marketers' actions.

Unfortunately, there’s no “easy button” publishers can push to comply with data privacy laws. Here are some guidelines f...
05/20/2020
Beware of the Not-So-Legitimate CMP

Unfortunately, there’s no “easy button” publishers can push to comply with data privacy laws. Here are some guidelines for identifying a reputable consent management platform partner.

State laws like CCPA and the likelihood that we’ll eventually have federal privacy legislation, make CMPs a hot topic for US publishers. Here’s what they need to know.

From Greenville, S.C., to Lakeland, Fla., media company 6AMcity is engaging audiences in communities across the southeas...
05/19/2020

From Greenville, S.C., to Lakeland, Fla., media company 6AMcity is engaging audiences in communities across the southeastern U.S. with daily email newsletters in the spirit of The Skimm – but on a hyper-local level.

Hear co-founder & COO Ryan Heafy discuss 6AM's business model, technology strategy, and plans for expansion in our latest podcast episode: http://ow.ly/wfRi50zJ9h9

Physical distancing and stay-at-home orders have forced publishers to do things they never thought possible. We will nev...
05/18/2020

Physical distancing and stay-at-home orders have forced publishers to do things they never thought possible. We will never unlearn the new skills and tactics we’ve had to develop. Nor will our readers.

Here are five ways the pandemic has changed publishing forever (and how publishers can benefit): http://ow.ly/hC0950zHo5x

We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so?Let's take a l...
05/15/2020

We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so?

Let's take a look — and identify the green shoots: http://ow.ly/evo350zFhBX

More publishers are generating revenue outside of traditional advertising channels. What’s the secret to their success? ...
05/14/2020

More publishers are generating revenue outside of traditional advertising channels. What’s the secret to their success? Here, 5 popular ways to generate revenue without ads: http://ow.ly/YLZc50zEcCb

In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust t...
05/13/2020

In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success.

Here are 4 ways that publishers can adapt to survive the pandemic: http://ow.ly/G5eY50zFgEZ

BRAND United is kicking off a new webinar series next Monday! Executives from the US Postal Service, Mintel Comperemedia...
05/12/2020

BRAND United is kicking off a new webinar series next Monday! Executives from the US Postal Service, Mintel Comperemedia, and CohereOne will share insights into successful campaigns being deployed across the optichannel marketing world.

Register here: http://ow.ly/PKoW50zD4hz

It appears the COVID-19 pandemic has claimed another fatality. At least that's the reason Stamford, Conn.-based Cenveo W...
05/11/2020

It appears the COVID-19 pandemic has claimed another fatality. At least that's the reason Stamford, Conn.-based Cenveo Worldwide Ltd. is giving for the decision to permanently close its Cadmus printing facility in Richmond, Va., by the end of May: http://ow.ly/vBbP50zCLc0

For publishers who are leaning on newsletters, here are a few tips on what content is resonating with consumers and whic...
05/08/2020
How COVID-19 Is Impacting Newsletter Advertising

For publishers who are leaning on newsletters, here are a few tips on what content is resonating with consumers and which brands are still spending.

We compared email newsletter metrics on the LiveIntent platform between the first weeks of March and April 2020 for ad spend, impressions, click-through rates, and conversions. Here are tips on what content is resonating with consumers and which brands are still spending on advertising in publisher....

Treating your customers as valued friends is a great marketing strategy in any environment, and even greater now.
05/07/2020
How to Navigate the COVID-19 Marketing Environment

Treating your customers as valued friends is a great marketing strategy in any environment, and even greater now.

In the current COVID-19 marketing environment, there have been drastic shifts. Here is a look at how consumer-buying attitudes will unfold in this new marketing environment over three periods of the pandemic, and what marketers might expect.

With trade shows on hold during COVID-19, B2B media brands like CosmeticsDesign.com USA are getting creative to stay in ...
05/06/2020
B2B Media Brand Cosmetics Design Gets Personal

With trade shows on hold during COVID-19, B2B media brands like CosmeticsDesign.com USA are getting creative to stay in touch with their industries and provide relevant news.

Deanna Utroske, editor of William Reed Business Media brand Cosmetics Design, discusses the pandemic's impact on the cosmetics and personal care industry that she covers. Utroske also considers the role of B2B media during this crisis and shares how she is personally engaging with professionals in t...

This episode we talk to Will Lee, SVP/Head of Digital for Meredith Corporation's Entertainment Group, about how the PEOP...
05/04/2020

This episode we talk to Will Lee, SVP/Head of Digital for Meredith Corporation's Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic.

Listen here: http://ow.ly/5xWH50zw2BW

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Have you moved the day-to-day operations of your independent publishing company from an office to working remotely?

If so, this Publishing Executive article has some helpful tips to succeed in the new normal https://buff.ly/3jx9q49
When it comes to monetization, diversity is key! Take a look a this article from Publishing Executive, which examines several alternate monetization options like membership programs and paywalls:
We’re all in uncharted territory when it comes to during a pandemic and knowing how to navigate a world consumed by COVID-19 is equally as challenging. However, Publishing Executive has recently shared a few tips about navigating our new normal, which include promoting strong journalism, refining freemium models, and preserving user experience. Check out all their tips in the article below:
COVID-19 has impacted us all over the last few months. Click below to read an interesting article from Publishing Executive, which dives deeper into the pandemic's impact on Millennial and Gen Z media habits:
As some advertisers scale back on their spend during COVID-19, many news are looking for ways to gain new subscribers and beef up their revenue. Take a look below as Publishing Executive dives into several ways publishers can increase their subscription rates by altering their focus and leaning into talent, exploring specific subscription-only topics, and more:
Another great article from Publishing Executive! Here, they outline the difference between inbound and content marketing, along with several ways to use both concepts to grow your business. Check it out:
We’ve all seen conversations about canceled or postponed events over the last few months, but what we haven’t seen are conversations about what to do if you rely on those events for a significant portion of your revenue. Take a look below as Publishing Executive dives further into this topic and provides advice on how can adapt to the changing times:
Over the last few months, have been forced to adapt to widespread changes in consumer behavior. During this period of immense change, valuable lessons have been learned and procedures have been altered. Take a look at the below article from Publishing Executive, which shares insights on these changes and how publishers can use them to their advantage:
Beware of the Not-So-Legitimate CMP. Kurt Donnell, President and CEO of Freestar, discusses what need to know about CMPs in Publishing Executive.
Hear from 6AM City Co-Founder and COO Ryan Heafy talk about why local curated newsletters are the way to go in Publishing Executive's Fuse Media Podcast. 🎙️ Modeling theSkimm's great approach to communicate with their audience, we built out a model that works on a local level, aggregating content from our community, sharing their voices, and incorporating advertising in a conversational tone.
While have seen significant increases in traffic over the last few months, many are struggling to monetize this newfound traffic. If you find yourself in this same situation, take a look at this recent article from Publishing Executive and consider developing a . Below you’ll find key insights on the current topics resonating with consumers and receiving the most conversions:
Every generation is different! As Gen Z enters the workforce, it's important for to understand their habits and take their likes and dislikes into consideration when developing content. Check out this great article from Publishing Executive to learn more about the younger generation:
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Other Publishers in Philadelphia (show all)

NonProfit PRO Print+Promo Printing Impressions NAPCO Media New Door Books Andy McPhee, F.A. Davis Elsevier Office of Continuing Medical Education Friends Journal Inverse Paradox Ode House Weaving Media Design LLC The Head & The Hand The Siskin Literary Review Funksect Publishing, LLC Program in African American History, Library Company of Philadelphia SpecialKids Magazine