Strauss Media Strategies, Inc.

04/22/2021

Happy Earth Day from the team at Strauss Media Strategies! This holiday is the perfect time for organizations to incorporate sustainability and environmentalism into their PR strategy.

Feel free to reach out to our team of environmental PR experts to help place your environmentally friendly PR campaign pitches to top-level radio and TV outlets!

04/02/2021

Great to join PRWeek's Convene webinar this week. Speakers included Joan Cetera from Pepsi, Joshua Thomas from Target, Tamara Norman from Ketchum, and Soon Me Kim from Omnicom. It was a great and informative session!

03/24/2021

Masks on! Our Strauss Media team is hard at work orchestrating yet another successful . Our team members are industry experts and can get you and your organization the publicity it needs. When you have been doing something for 25 years, you tend to get pretty great at it!

03/19/2021

So great to have Strauss Media Strategies, Inc. join the WWPR webinar today featuring Lisa Matthews, the Vice President's Communications Director, Ashley Etienne, Lauren Lawson, and WWPR President, Christina Francisco. What a great session! National Press Club, Public Relations Society of America (PRSA),

03/17/2021

From all of us at Strauss Media Strategies, Happy St. Patrick's Day! We feel incredibly lucky to have amazing clients, an amazing staff, and so lucky to be celebrating our 25th Anniversary this year. Have a great day everyone!

03/09/2021

As the new President Joe Biden Administration and The White House team begin to take root, we are certainly excited that they are bringing back what has been known through the years as as the weekly "radio" address. The weekly radio address (or "podcast" address) is an important way for the executive branch to disseminate information, and we are glad that it is coming back in style. Our own, Richard Strauss, once served as the first-ever White House Radio Director for President Clinton, helping to produce and distribute his Saturday morning weekly radio address to connect with hundreds of local radio stations throughout the nation. Feel free to check out this insightful article from The New York Times and reporter, Michael Grynbaum. https://nyti.ms/38rr6dp

03/01/2021

Happy 55th birthday today to CNN television journalist Don Lemon CNN! Lemon currently anchors CNN Tonight with Don Lemon during the 10:00 PM - 12:00 AM weekday prime-time slot. Don also serves as a correspondent across CNN programming. Our Strauss Media Strategies, Inc. team has booked Don's show many times over the years for many different clients. Happy birthday, young Don!

Today is my birthday. Today also marks the start of . So today I celebrate and honor the woman who’s been by my side since day one. My mother. Because of her, there was no lack of love and connection in my family. Love you, mom.

You can read more about her legacy in my upcoming book . Pre-order today: https://www.amazon.com/dp/0316257575/ref=cm_sw_r_sms_api_glc_fabc_tYIbGbAFC3KJ3?fbclid=IwAR1u1bNykN1iulEbqc5OV0ET8HBChaVo8xTF8TxkPcYDG9BaXWSvocUCeSE

02/24/2021

Radio Act of 1927

On this day 94 years ago, the Radio Act was signed into law by President Coolidge. This act created the Federal Radio Commission, a regulatory body which restored order to the broadcast spectrum and established many standards that are still in practice today. The FRC was eventually replaced by the Federal Communications Commission in 1934. https://bit.ly/2LZ8xW4

The Radio Act of 1927 created a commission to license broadcasters. Underlying the act was the assumption that radio was expression protected by the First Amendment.

02/18/2021

Jimmy Fallon's First “Tonight Show” Promo Is Here! Plus, Seth Meyers Heads to “Late Night”

Celebrating seven years on the air this week, Jimmy Fallon began his tenure on NBC’s “The Tonight Show,” and has since been a part of over one thousand episodes. Congrats, Jimmy!
https://bit.ly/37kqHsy

Check out NBC’s new promos as Jimmy Fallon prepares to take the reins from Jay Leno at “The Tonight Show,” and Seth Meyers moves into “Late Night.”

02/12/2021

Data from MRI-Simmons and reported by Inside Radio shows that radio is the most trusted of all mediums. How will your organization break into the world of radio in 2021? Please contact the Strauss Media Strategies, Inc. team for your next radio tour outreach campaign! https://bit.ly/3rLFPqM

02/05/2021

PRWeek reports that our good friend, Don Baer, has been hired as a senior partner by our friends at brunswickgroup. A great hire and Don will serve you well! Well done Don!

01/30/2021

Inauguration of Lisa Matthews - 114th President of the National Press Club

Congrats to our great friend, Lisa Matthews, who gets sworn in as president of the National Press Club tonight! Lisa, you will do great and we are so excited for you!! National Press Club Journalism Institute

https://bit.ly/39xLtXf

Lisa Nicole Matthews, Assignment Manager of U.S. Video for the Associated Press, was elected the 114th president of the National Press Club, The World's Leading Professional Organization for Journalists™, on Friday, December 4, 2020. Over the course of her long career in journalism, Matthews has r...

01/29/2021

CNN announces promotions for Jake Tapper, Abby Phillip, Dana Bash and others

Congratulations to for being named co-anchor of 'State of the Union' () alongside . Catch Dana in her new role this Sunday on . https://cnn.it/3iXCPoh

Some of the most respected faces of CNN's marathon election coverage are being promoted to more prominent roles, according to a series of announcements made by the network on Monday morning.

01/28/2021

An early start this morning for our team's and consisting of 26+ interviews (incl. four national placements) all within a 4.5 hour window! Visit https://bit.ly/3c90Wim to learn how an is an excellent way to communicate your message in 2021!

01/26/2021

Can Nexstar’s `Fact-Based’ And ‘Unbiased’ News Channel Attract Viewers?

Nexstar Media Group, Inc's WGN America to become "NewsNation" as ownership group announces new ‘fact-based’ and ‘unbiased’ news channel. Forbes dives into what this means for the networks audiences, future programming, and potential for growth. https://bit.ly/3pkPDaF

It will also expand the programming line-up at the all-news network launched last year under the same name as a “fact-based and unbiased” alternative to CNN, MSNBC, and Fox News.

01/26/2021

Strauss Media Strategies, Inc. updated their info in the about section.

Strauss Media Strategies, Inc. updated their info in the about section.

01/26/2021

As many know by now, broadcasting legend Larry King passed away this weekend. King hosted 50,000 interviews over his six-decade career in broadcast media. King’s first broadcast took place May 1, 1957 on WAHR (Now WMBM) in Miami Beach. Pictured with King is Strauss Media Strategies' own Richard Strauss (wearing an Elvis or "The King" tie) at Larry's birthday party (invitation shown as well) back in 1993. https://cnn.it/3chyk6m

08/22/2019

Great job by Brady President, Kris Brown, and another awesome high-level national booking by the Strauss team today! This time the team booked MTP Daily on MSNBC! Way to keep the pressure on!

06/14/2019

Great interview on CNN Tonight with Don Lemon last night booked by the awesome team at Strauss Media Strategies. The interview was with our awesome client, Guy Smith. Congrats to Guy and our team for this great booking!

02/24/2019

If you’re around a TV next hour at 6PM, try to catch our client, Guy Smith, who we booked live on CNN talking about North Korea and next week's upcoming Trump Summit. Way to go Strauss team with a top national booking!

09/20/2018

Insider Interview: With Richard Strauss, Strauss Media Strategies | PRSA-NCC

The Strauss team is proud to share that our company president, Richard Strauss, has been featured as this month's Insider Interview from the Public Relations Society of America - National Capital Chapter (PRSA-NCC)! Check it out with the link below. Thank you, PRSA-NCC!

https://www.prsa-ncc.org/insider-interview-richard-strauss-strauss-media-strategies

September 14, 2018 In this month’s Insider Interview, we speak with Richard Strauss. Richard is president of Strauss Media Strategies, which has been guiding communications efforts targeted at radio and television for 23 years. A lot of communicators are focused on harnessing the power of social m...

09/20/2018

TALKERS magazine - “The bible of talk media.”

We're extremely proud to invite you to check out the latest issue of Talkers Magazine online where Michael Harrison features Strauss Media Strategies company president, Richard Strauss, in a 45-minute podcast where we discuss my early Clinton White House days and the setting up of my company and a few fun stories.

Special thanks to Michael for his great interview and for his commitment to radio all of these many years! Enjoy the podcast! www.talkers.com https://www.podcastone.com/the-michael-harrison-interview

"The Bible of Talk Radio and the New Talk Media"

03/21/2018

It's All About Local News

If you thought that local television news viewership was on the decline, you'd be wrong. Check out this article from Nielson (the TV and Radio ratings people). It shows that local broadcast TV news is the most common source of news on TV among Americans and that local TV news viewing increased from 2015 to 2016 and has shown continued growth in 2017.

For example, across all U.S. TV news consumption, which includes local broadcast news, cable news and national broadcast news, local news has a higher reach among persons 18+ and persons 25-54 than any other news segment. Local news reach is 18% higher than national broadcast news and more than double (46% vs 22%) that of cable news among adults 18 and older. Meanwhile, local news reach is 25% higher than national broadcast news and more than double (40% vs 17%) that of cable news among persons 25-54. Additionally, adults spent two hours and 22 minutes watching local news, which is more than double the amount of time they spent watching national broadcast news.

The data shows that local news holds a prominent and important place in people's lives, with more viewers than ever tuning in to get information that affects their daily lives in their communities.

https://lnkd.in/dJNSEZR

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

12/31/2017

Happy New Year everyone from the Strauss Media Strategies team! Hope everyone has a wonderful night and a great 2018! We’re so thankful to all of our friends and clients!

02/10/2017

Team Strauss Media Strategies crushing it with some awesome radio bookings from the Chicago Auto Show this morning for our great client! Way to deliver, team Strauss!

02/01/2017

Richard Strauss on Marketing Matters

Happy to share the link for the radio interview that Richard Strauss did on Sirius XM Channel 111, Business Radio Powered by The Wharton School. We covered a lot of ground talking about media outreach, the power of the radio medium, politics and the recent campaign. It lasts for 30 minutes. Fee free to take a listen and let me know what you think! https://lnkd.in/dnNu_hc

Richard Strauss, President of Strauss Media Strategies, Inc., joins hosts Barbara Kahn and Americus Reed to discuss the role of PR in marketing for both corporate America and politics on Marketing Mat

09/01/2016

Another successful satellite media tour this morning completed in New York! 18 interviews in the books and, most importantly, I believe, another Strauss Media Strategies happy client.

08/12/2016

Strauss Books DNC Coverage - Thu., Aug. 11, 2016

Great article in O'Dywyer's for the Strauss Media Strategies, Inc. team's work at the Democratic National Convention in Philly! Awesome job team Strauss! We rocked it! http://www.odwyerpr.com/story/public/7406/2016-08-11/strauss-books-dnc-coverage.html

08/12/2016

Strauss Media Strategies Rocks Its Media Relations at the Democratic National Convention in Philadelphia | Bulldog Reporter

Awesome coverage in Bulldog Reporter for the Strauss Media Strategies, Inc. team for our great work at the Democratic National Convention in Philadelphia! Way to go team Strauss! /tinyurl.com/z4fetde

Strauss Media Strategies Rocks Its Media Relations at the Democratic National Convention in Philadelphia PR Agency News August 12, 2016 No Comments Strauss Media Strategies Strauss Media Strategies (SMS), provider of strategic radio and television media relations services, announced that as the Stud...

08/08/2016

What a great job by the Strauss Media Strategies, Inc. team this past week! Our team produced a 40-interview television satellite media tour and radio media tour live from the beaches of Rio and the Olympics with legendary Olympians Bart Conner, Nadia Comaneci, Dara Torres, and Julie Foudy. Our live satellite truck was great and our Brazilian camera crew worked extremely hard and things went extremely well! Great job Strauss team!

08/08/2016

I am incredibly proud of the Strauss Media Strategies team for our work at the Democratic National Convention in Philly where we were hired as the official vendor by the DNCC to set up and produce four days worth of TV satellite media tours and radio media tours. We worked incredibly long hours and worked extremely hard and it was all worth it! We booked and coordinated hundreds and hundreds and hundreds of television and radio interviews (and we're still counting). Thank you to our friends at the DNCC and thank you to an awesome collaborative effort by our team!